Mingniang ናይ መስተ ጥርኝቲ by Manling Lin is a highly esteemed winner of the very prestigious 2021 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ነሓስማዕሸጊ· 2021

Mingniang ናይ መስተ ጥርኝቲ

by Manling Lin

Client: Diga Creative Design

ናይ ነሓስ ሽልማት A' Design Award Winner in ማዕሸጊ Category

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The Design

About Mingniang ናይ መስተ ጥርኝቲ

ሚንግንያንግ ምስ ዝተጠራቐመ ኤሰንስ ሻሂ ዝተሓወሰ ናይ ቻይናዊ ባይጁ ናይ ጥርኝቲ ንድፊ እዩ። እቲ ጥርሙዝ ካብ ብርጭቆ ዝተሰርሐ ኮይኑ፡ ምስ ኣብ ውሽጡ ዝተጻዓነ ቀጣን ናይ ብረት ወረቐት ዝተሓወሰ እዩ፣ ኣብ ድሕሪኡ ድማ ብምንጻፍ ብርሃን ዝርአ ናይ መልክዐ-ምድሪ ስእሊ ተቐሪጹ ኣሎ። ኣክሪሊክ፡ ባዕሎም ዝጠብቁ ስቲከራት፡ ናይ ሲልክ ስክሪን ሕትመትን ናይ ክሪስታል ክዳንን ነቲ ጥቕላል ንምውድኡ ይጥቀሙ። ካብ ላዕሊ ክርአ ከሎ ልሙዓት ዝውሕዙ መስመራት ማይ ቀላይ ዘዘኻኽሩ ኮይኖም፡ ካብ ታሕቲ ክርአ ከሎ ድማ ጨና ሻሂ ይእምቱ። ናይ ኤኮሎጂ ቀጠልያ ሕብሪ ድማ ንጤና ኣተኩሮ እቲ መስተ የመሓላልፍ። እቲ ጥቕላል 150 ብ 150 ብ 338 ሚሊሜተር ዝዕቀኑ እዩ።

The Recognition

About the ናይ ነሓስ ሽልማት A' Design Award

Mingniang ናይ መስተ ጥርኝቲ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Mingniang ናይ መስተ ጥርኝቲ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Mingniang ናይ መስተ ጥርኝቲ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This type of packaging is made for a healthy liquor from Luzhoulaojiao. This liquor uses modern biological enzymolysis technology to extract concentrated tea essence to achieve the perfect fusion of tea and wine. The design needs to convey the effects of green ecology and health preservation. The smooth lines resemble the flowing lake water and the fragrance of tea. The ecological greenness implicitly expresses the image of lake water and tea leaves.
Dimensions & Packaging: 150mm×150mm×338mm
Tags: chinese baijiu , aroma of tea , practices of chinese way of wellbeing , lake water
Production Technology: Acrylic, self-adhesive, silk screen, glass bottle combined with embedded metal flakes, crystal cover
Design Challenge: This work aims to transfer chinese traditional culture more completely to the world, and make people love chinese traditional culture more. Many attempts were made in the design process. Finally, we chose to break through the original expression of liquor and skillfully combine it with glass with thin metal sheet. However, the proofing of the back sheet metal needs to be carefully made, and the shape needs to be constantly adjusted. It takes some time to consider how to combine the two materials perfectly. However, the new approach will certainly bring difficulties. Designers must constantly spread their national culture to the world in new ways of expression.
Research: At present, chinese baijiu is facing the consumption upgrade, and ordinary people pay attention to drinking less and drinking well, that is, drink healthily. Luzhoulaojiao keeps pace with the times, builds healthy liquor, creates an ecological green visual impression in design and improves communication efficiency with consumers.
Inspiration: Mingniang is a kind of health chinese baijiu under Luzhoulaojiao. Tea was refined into wine.Packing skillfully uses the chinsese freehand handed down from chinese painting to present a picture with practices of chinese way of wellbeing . Looking from the bottom up, it is the aroma of tea . Seen from top to bottom, it is the flowing water of Jiangyang , magnificent and restrained. Under the refraction of glass, it is smooth and the lines are flowing. Ecological green reflects the form and spirit of Mingniang.
Project Duration: 2020.05-2021.05
Operation Flow: The works break through the original expression of liquor, combine the thin metal sheet with glass, carve the landscape painting on the back, skillfully convey the oriental charm, and enjoy the scenery under the refraction of light, which is convenient for serialization in business.
Team Members: Manling Lin