Luzhou Laojiao 1915 ናይ መስተ ጥርሙዝ መዐሸጊ by Haijun Shen is a highly esteemed winner of the very prestigious 2021 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ብሩርማዕሸጊ· 2021
Luzhou Laojiao 1915 ናይ መስተ ጥርሙዝ መዐሸጊ
by Haijun Shen
Client: DIGA Creative design
ናይ ብሩር ሽልማት A' Design Award Winner in ማዕሸጊ Category
Verified Award Winner
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About Luzhou Laojiao 1915 ናይ መስተ ጥርሙዝ መዐሸጊ
ሉዙ ላውጃው 1915 ንሓደ ቻይናዊ ባይጁ መስተ ዝኸውን መዐሸጊ እዩ። እታ ጥርሙዝ ከም መርከብ ጃልባ ተቐሪጻ፡ እቶም ምስሊ ምልክታት ካብ ጂያንያንግ ካርታ ናይ ሉዙ ዝተጻረዩ እዮም። እቲ ዝተጠዋወየ ቅርጺ ነቲ ኣብ ውሽጡ ዘሎ ዝፈስስ ፈሳሲ ዘመልክት ኮይኑ ኣብ ኢድ ምችው ስምዒት ይህብ። እታ ጥርሙዝ ካብ ቢያጨ ብዝተነጸገ ሕብርን ብዝተለጠፈ ናይ ብራንድ ምልክትን ዝተሰርሐት እያ። እቲ ሳንዱቕ ብ ብሮንዚንግ፡ ኤምቦሲንግን ብዝተለጠፈ ናይ ብራንድ ምልክትን ዝተወደአ እዩ። እቲ መዐሸጊ 58 ብ 158 ብ 350 ሚሊሜተር ይዕቅን። ዕላማኡ ንዕድሚኦም ካብ 30 ክሳብ 40 ዝኾኑ ሰተይቲ ቀሊልን ትምክሕታውን ትርኢት ምሃብ ኮይኑ፡ ነቲ ባህላዊ ባህሪ እናሓለወ ዘመናዊ ላዕለዋይ ደረጃ ስምዒት ዘለዎ እዩ።
The Recognition
About the ናይ ብሩር ሽልማት A' Design Award
Luzhou Laojiao 1915 ናይ መስተ ጥርሙዝ መዐሸጊ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Luzhou Laojiao 1915 ናይ መስተ ጥርሙዝ መዐሸጊ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Luzhou Laojiao 1915 ናይ መስተ ጥርሙዝ መዐሸጊ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Luzhou Laojiao introduced a new product, ChineseBaijiu, which not only declares its brand value, but also develops a kind of light and luxurious ChineseBaijiu suitable for people aged 30 to 40 in the traditional old market.
- Dimensions & Packaging
- 58mm×158mm×350mm
- Tags
- Jiangyang map，Luxury ChineseBaijiu，sailboat
- Production Technology
- Box: affixed brand, bronzing, embossing, bottle: glass bottle, spray color, affixed brand
- Design Challenge
- To express the feeling of modern high-end without losing the flavor of traditional LU ZHOU LAO JIAO CO., LTD company. Limited company, we must strike a balance. Due to the narrow line of the bottle mouth, the final process realization needs a lot of communication with the factory.
- Research
- Excavate the regional resources features of Luzhou where the brand is located, excavate the bottle-shaped features of each product stage of the brand, design the development trend of expression techniques, and investigate the aesthetic tendency of middle-aged people today. Through reading documents, investigation reports and on-the-spot investigation, the preparatory work for the above-mentioned preliminary design work has been completed
- Inspiration
- The bottle is shaped like a sailing boat, and the visual symbols are modernly refined from Luzhou Laojiao Jiangyang map. The logo of the sailing boat implies the new route of Luzhou Laojiao, riding the wind and waves; the graceful arc of the overall bottle shape is due to the flowing wine body of Luzhou Laojiao. Overall it gives people brisk, comfortable and vitality .
- Project Duration
- The project was launched in Shenzhen in May 2020 and is expected to be completed in May 2021
- Operation Flow
- Different bottle design can stand out from the crowd. The treatment of radian is not only beautiful, but also provides consumers with a comfortable hand feeling
- Team Members
- Haijun Shen
manling Lin
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