ዲዛይን Beer Mail by Volfas Engelman ናይ ኢድ ስራሕ ቢራ ማሸግ ብ Bold Brands ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2021 ናይ ብሩር ሽልማት A' Design Award እዩ።
ብሩርማዕሸጊ· 2021
Beer Mail by Volfas Engelman ናይ ኢድ ስራሕ ቢራ ማሸግ
ዓሚል: Bold Brands
ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ብሩር ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #122875 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Beer Mail by Volfas Engelman ናይ ኢድ ስራሕ ቢራ ማሸግ
ቢር መይል (Beer Mail) ንተኸታታሊ ናይ ኢድ ስራሕ ቢራ ዝተዳለወ ናይ ማሸግ ዲዛይን እዩ። እቶም ለጣፍ ከም ናይ ፖስጣ ማሕተማት ኮይኖም ተዳልዮም ኣለዉ፣ እዚ ድማ ንስም ብራንዱን ንዝእከብ ባህርያት ማሕተማትን ዘመልክት እዩ። ነፍሲ ወከፍ ዓይነት ኣብ ቀዳማይ ትዕዝብቲ ዘይተኣሳሰሩ ዝመስሉ ንጥረ ነገራት ዘጣመረ ናይ ኮላዥ ስእሊ ይሓዝ። ኣብቲ ቢራ ዝተጠቕመ ኣቕሓ ምግቢ ኣብ ውሽጢ እቲ ስእሊ ስለ ዝሕባእ፣ ተጠቃማይ ክደልዮም ይኽእል። እቲ ቢራ ኣብ 330 ሚ.ሊ. ብዲጂታል ዝተሓትመ ለጣፍ ዘለዎ ጥርሙዝ ብያትን ኣብ 500 ሚ.ሊ. ዝተሓትመ ናይ ብያትን ይሽየጥ። እቲ ዲዛይን ነቲ ውሑድ መጠን ምፍራይ እዚ ተኸታታሊ ዘንጸባርቕ እዩ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ብሩር ሽልማት A' Design Award
Beer Mail by Volfas Engelman ናይ ኢድ ስራሕ ቢራ ማሸግ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Beer Mail by Volfas Engelman ናይ ኢድ ስራሕ ቢራ ማሸግ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Beer Mail by Volfas Engelman ናይ ኢድ ስራሕ ቢራ ማሸግ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- Exceptional taste beer causes a surprise to your taste buds, and our goals was to convey that same kind of surprise visually. Every label must not only be unique, unusual and not only attract attention but to keep it for a little while. It was important not only to make it attractive but also create the association with the taste at the same time letting the consumer to find ingredients used in making of the beer hidden all over the vivacious illustrations.
- ዓቐንን ማዕሸግን
- 500 ml cans HD printed.
330 ml glass bottles with labels. - መለለዪታት
- Craft beer, Beer mail, Alaus laiskai, Collage, Mail, Post Stamp
- ናይ ምፍራይ ቴክኖሎጂ
- Bottle labels was produced by digital printing technolgy in brewery. Cans was printed in Can printing house.
- ናይ ዲዛይን ብድሆ
- Gentleman is the brand character of Volfas Engelman which is the head brand Beer Mail trademark. And the challenge in this case was to combine this “chatty extrovert” design of craft beer with the gentleman qualities of head brand at the same time avoiding to appear casual and visually similar to a classic beer. Collage graphics together with a postage stamp resembling label was the answer in this case, combining art courage and gentlemenhood into unique visual identity.
- ምርምር
- Craft beer category is exceptional in the field containing bold package designs and creative illustrations. Big part of labels are exactly that which helps to stand out and highlight the courage of producer as well as unique qualities of product itself. Sometimes even chaotic illustrations helps to reveal that rebellious approach to beer making.
One of the most important goals was to find that exclusive style and to make this product noticeable in this challenging market. - ምንጪ ሓሳብ
- The name Beer Mail made us look at the subject of mail. The frame of the stamp was inspired by the idea of the post stamps and how unique it can be, oftentimes even collection worthy. The products are exclusive and produced in small quantities, so we wanted this to be reflected in a design of each label. Every beer type has a unique combination of unexpected flavours that sets the tone for a collage style illustrations combining elements that are inseparable at the first glance.
- ናይ ፕሮጀክት ግዜ
- This project started in January 2020 and is still ongoing adding a new variety every other month.
- ናይ ስርሒት ፍሰት
- Beer Mail brand products are produced by one of the biggest local breweries and standard packaging mediums was presented as an only option for the time being. Only challenge was to blend in existing craft beer market as smooth as possible. Therefore 330ml bottles and 500ml cans were selected as the primary packaging.
- ኣባላት ጋንታ
- Creative Director: Motiejus Gaigalas
Graphic Design: Sandra Ramoskaite - ናይ ስእሊ ክረዲት
- Illustrations & Visuals: Sandra Ramoskaite
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
