ዲዛይን OHO Lentil Chips ናይ ቺፕስ ጥቕላል ብ Bold Brands ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2021 ናይ ነሓስ ሽልማት A' Design Award እዩ።
ነሓስማዕሸጊ· 2021
OHO Lentil Chips ናይ ቺፕስ ጥቕላል
ዓሚል: Bold Brands
ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #122943 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ OHO Lentil Chips ናይ ቺፕስ ጥቕላል
ኦሆ ናይ ዓደስ ቺፕስ ብዓደስ ዝተሰርሐ ቀሊል ምግቢ (ስናክ) ናይ ጥቕላል ንድፊ እዩ። እቲ ሳንጣ 190 x 250 x 50 ሚ.ሜ. ዝዕቐኑ ኮይኑ፡ ብፍሌክሶግራፊ ኣብ ፖሊፕሮፒሊን ብወረቐት ዝመስል ላስቲካዊ ቀለም ዝተሓትመ እዩ። ናይ ክራፍት ወረቐት መደረኽቲ ኣብ ክንዲ እቲ ኣብ ናይ ስናክ ዘርፊ ልሙድ ብሩህ ሕብርታት ተዘርጊሑ፡ ንሽቓ ተፈጥሮኣዊ ትርኢት ይህቦ። ስእላዊ ግራፊካዊ ኣካላት ተጻዋቲ ባህሪ ይውስኹ፡ ጣዕምታት ድማ ብዓይነታዊ ስእልታት ፎቶግራፍ ይርኣዩ። እዚ ሓድነት ነቲ ፍርያት ብቐሊሉ ንምልላይ ዘኽእል ኮይኑ፡ ከም ጽቡቕ ጥዕናዊ ኣማራጺ ስናክ ኮይኑ የቕርቦ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award
OHO Lentil Chips ናይ ቺፕስ ጥቕላል ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። OHO Lentil Chips ናይ ቺፕስ ጥቕላል ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። OHO Lentil Chips ናይ ቺፕስ ጥቕላል ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- Main idea of this packaging design is presenting a product as healthier and yet funky alternative to an ordinary snack. Kraft paper background stands out from the crowds of bright and intense colour snack packagings and gives it a touch of natural feel. Illustrated graphic elements gives it more life and connection with a customer and in contrast with that flavouring is communicated through high quality photo images. Combination of these three different design elements makes this product distinguishable, attractive to typical customer of such appetisers and gives it perceptible feel of naturalness.
- ዓቐንን ማዕሸግን
- 190 x 250 x 50 mm snacks bag printed on popypropylene.
- መለለዪታት
- Chips packaging, Lentil Chips, Chips Packaging Design, Oho Lentil Chips
- ናይ ምፍራይ ቴክኖሎጂ
- Flexograhy with paper touch varnish.
- ናይ ዲዛይን ብድሆ
- It is no secret that snacks category is dominated by vibrant intensive colour packagings. Our task was to create packaging that would communicate healthier choice but with the same taste properties, attracting attention not by the colour intensity but with the playful elements and subtle taste indicating illustrations.
- ምርምር
- Determining the target audience and to make appealing product packaging for that specific audience was of supreme importance. As well as understanding what graphic elements helps consumer to recognize this product as a helthier snacking option at the same time considering what graphic components are easthetically pleasing and provoke a buying decision in the first place.
- ምንጪ ሓሳብ
- OHO - Lentil chips, healthier snack alternative introduced to lithuanian market by one of the historic local snacks producers. Its a symbol of more natural and healthy snacking. That gave an aspiration to create smooth pastel colour packaging with craft paper texture elements. It was decided to make it playful and attractive to a younger audiences because it is the main target audience of this particular brand.
- ናይ ፕሮጀክት ግዜ
- This project started in January 2020 February and finished 2020 May.
- ናይ ስርሒት ፍሰት
- Product is packed in standard bag. It was certainly dictated by consumer habits and convenience. As a matter of fact manufacturer was limited by by packing hardware as well. Task was to create graphical impact rather than select unusual packaging medium.
- ኣባላት ጋንታ
- Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Sandra Ramoskaite, Vytenis Petrusevicius - ናይ ስእሊ ክረዲት
- Visuals: Sandra Ramoskaite
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
