ዲዛይን Baltija Chocolate Collection መዐሸጊ �ababbብ ጥዑም ብ Bold Brands ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2021 ናይ ብሩር ሽልማት A' Design Award እዩ።
ብሩርማዕሸጊ· 2021
Baltija Chocolate Collection መዐሸጊ �ababbብ ጥዑም
ዓሚል: Bold Brands
ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ብሩር ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #122959 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Baltija Chocolate Collection መዐሸጊ �ababbብ ጥዑም
ባልቲያ ኣብ ባልቲክ ዞባ ንዝሽየጥ ናይ ቸኮሌት ኮለክሽን ዝኸውን ተኸታታሊ መዐሸጊ እዩ። እቲ ስም ካብ ናይ ሊትዌኒያ ቃል ንባልቲክ ባሕሪ ዝወጸ ኮይኑ፡ ንዲዛይኑ ኣተባቢዑ። ሓደ ፋና (lighthouse)ን ትርኢት ባሕርን ብክላሲካዊ ቪክቶሪያዊ ኣገባብ ብምስሊ ዝቐረበ ኮይኑ፡ ምንቅስቓስ ማይ ዘመልክቱ ማዕበላዊ ቅርጻታት ዘለዎ እዩ። ዝኾነ ሃገራዊ ምልክታት ስለ ዘይተጠቕመ፡ እቲ መዐሸጊ ንሓንቲ ሃገር ዘይኮነስ ንብምሉኡ እቲ ዞባ የንጸባርቕ። ዓሚቝ ቀጠልያ ዝተሓወሶ ሰማያዊ ሕብሪ ዝተጸርበ ትርኢት ይውስኽ። እቶም ሳጹናትን ኤንቨሎፓትን ካብ ወረቐት ዝተሰርሑ፡ ብኦፍሰት ዝተሓትሙ፡ ብማት ቫርኒሽን ናይ መዳብ ፎይል ዝርዝራትን ዝተወደኡ እዮም።
እቲ ኣፍልጦ
ብዛዕባ ናይ ብሩር ሽልማት A' Design Award
Baltija Chocolate Collection መዐሸጊ �ababbብ ጥዑም ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Baltija Chocolate Collection መዐሸጊ �ababbብ ጥዑም ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Baltija Chocolate Collection መዐሸጊ �ababbብ ጥዑም ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- All countries that are bound to baltic sea are unique in their own way. That is why no specific graphic elements were used that would indicate on country or another. Design was thought to be as timeless as possible so classic victorian style illustration were created. This style is full of wavy and dynamic forms that resembles sea movement and volatility. Background contains unique sea scenery together with lighthouse in the foreground connecting it all together.
- ዓቐንን ማዕሸግን
- All boxes and envelopes was made from paper, offset printing with matte varnish and copper foil elements.
- መለለዪታት
- Baltija, Chocolate collection. Chocolate, Chocolate packaging
- ናይ ምፍራይ ቴክኖሎጂ
- All packagings were printed with offset technology, enriched with matte varnish and copper foil elements.
- ናይ ዲዛይን ብድሆ
- Biggest challenge was to find symbol that would be unifying throughout the Baltic region, find the target audience and how the product is consumed. With this criteria in mind big challenge was to pick the right subtle and yet luxury style for the graphics which would also has to be timeless and very different from the competition.
- ምርምር
- One of the most important task was to determine the consumer of the product. Research revealed that oftentimes it is bought as a souvenir from the baltic region. This gave an insight that it should not be associated with one country and it also should communicate the Baltic sea more than box contents. Appearance is really important part of package which is intended to be the gift. Extreme attentions was given to details as well as overall package aesthetics to trigger positive emotion to the end user.
- ምንጪ ሓሳብ
- Confectionery name Baltija came from name of the Baltic Sea in lithuanian. The sea was the main inspiration of this project. It is neighbouring 8 countries, which are all different. Sea is calm and do not carry its own identity as such. That is why the lighthouse was selected as the main symbol of the packaging. Sea also was the inspiration when picking colour. Deep greenish blue colour gave vibrance and luxury feel letting it stand out in the context of confectionery packaging all over the balt
- ናይ ፕሮጀክት ግዜ
- This project started in January 2020 February and finished 2020 May
- ናይ ስርሒት ፍሰት
- Three separate packages were created for this product line. One of the boxes containing more than fifty candies plastic usage was reduced and paper separations were introduced. Fifteen candy box was decorated with uncommon type of cover giving overall packaging more elegance. To extend same visual experience chocolate bar was packed in carton envelope containing the same graphics.
- ኣባላት ጋንታ
- Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Vytenis Petrusevicius, Zydrunas Slajus
Illustrator: Zydrunas Slajus - ናይ ስእሊ ክረዲት
- Photography: Motiejus Gaigalas, Zydrunas Slajus
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ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
