Tsarsky Reserve ወረቐት ዕሹግ ብ Natalya Bilousova

ዲዛይን Tsarsky Reserve ወረቐት ዕሹግ ብ Natalya Bilousova ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2021 ናይ ነሓስ ሽልማት A' Design Award እዩ።

ነሓስማዕሸጊ· 2021

Tsarsky Reserve ወረቐት ዕሹግ

ብ Natalya Bilousova

ዓሚል: Tsarsky Reserve

ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award

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ንቁጽሪ #123199 ሽልማት ኣረጋግጽ

ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Tsarsky Reserve ወረቐት ዕሹግ

ዕላማ ናይዚ ዕሹግ ንዝቐዘፈ ፍርቂ-ዝተወደአ ፍርያት፡ ባህላዊ ምስሊ ናይ መግቢ ኣብ ሳእኒ እናርሐቐ ዝስሕብ ምስሊ ናይ ብራንድ ምፍጣር እዩ። እቲ ኣብ ቅዲ ዝተመርኮሰ መፍትሒ፡ ዓይኒ ናይ ተጠቃሚ ድሮ ነቲ መግቢ ከስተማቕሮ ዝገብር ከም ዝኾነ ተመሪጹ እዩ። እቶም ንውክልና ዝጥቀሙሎም ሕብርታት፡ ኣብ መንጎ ካልኦት ምስ መግቢ ዝተኣሳሰሩ ዲዛይናት ብሩህ ኮይኖም ይፍለጡ። ብተወሳኺ፡ ቀላልነት ናይቲ ቅርጽታት ኣብዚ ዲዛይን ነቲ ዘመናዊ ኣገባብ የጉልሕ እሞ ብተመሳሳሊ ነቲ ሓሳብ ናይ ሓፈሻዊነት ያጉልሕ። ከም ውጽኢት፡ እዚ ዲዛይን እዚ ነቲ ፍርያት ንዝተፈላለዩ ዓሰርቲ ቀሊል ክሰምዖም ይገብሮ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award

Tsarsky Reserve ወረቐት ዕሹግ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Tsarsky Reserve ወረቐት ዕሹግ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Tsarsky Reserve ወረቐት ዕሹግ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: Working on this project the goal was to make bright packages series and avoid traditional way of presenting meat products, which usually includes food on the plate. In addition to this there should be ground for package development. After trying several approaches and composition, was found a solution with the pattern. This became the main idea for all series and also created perfect base for any other products and additional marketing material.
ዓቐንን ማዕሸግን: One size for all packages width 180 mm x Depth 45 mm x Height 226 mm
መለለዪታት: meat, pattern, bright, caleidoscope, food, meatballs, russian cuisine
ናይ ምፍራይ ቴክኖሎጂ: Used foldable paper package which is fitted (wrapped) on plastic box with product inside.
ናይ ዲዛይን ብድሆ: Tsarsky Reserve is not only food company but they also focused on souvenir production. That is why the goal was to design logo for two branches. The most difficult part of work was to find simple solution to produce package series in future withou spending lots of money on design and photosession. That should be something special, unusual and bright. Something that could help product look more attractive.
ምርምር: Because of extermely short terms deep research was not carried out. The key point was to redesign available label which was made in very low design quality according to company growth. Client's wishes were to increase product price with design improvement.
ምንጪ ሓሳብ: Knowing the fact that Tsarsky Reserve is the new direction of NESANS Company production, which is only at the start of their success, the key point was to create design that could be easily transfromed on future product without creating new design and difficult expencieve photosession. Ispired by patterns and caleidoscope share this idea on all of the packages. This helped to get one solution for millions of other packages.
ናይ ፕሮጀክት ግዜ: Project start: June 2020
Project end: September 2020
Designer location: Berdyansk, Ukraine
Client location: Moscow, Russia
ናይ ስርሒት ፍሰት: This packaging should work well due to the non-standard presentation of products using patterns and bright color spots. The black block with text information and icons supports the overall attractive composition. Icons (such as chicken, cow and pig) of main using meat type help to navigate with ingredients of the product. Big bright icon with procents of real meat focuses on naturalness. All of mentioned fact should help to increase the value of the product.
ፓተንታት: Trademark 2021. Trademark Holder NESANS Company
ኣባላት ጋንታ: Design: Natalya Bilousova
Marketing Director: Anton Rubtsov
ናይ ስእሊ ክረዲት: All of the separate images are given by client