Mountain Tea ናይ ሻሂ መዐሸጊ by Xianfeng Wu is a highly esteemed winner of the very prestigious 2021 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ብሩርማዕሸጊ· 2021

Mountain Tea ናይ ሻሂ መዐሸጊ

by Xianfeng Wu

ናይ ብሩር ሽልማት A' Design Award Winner in ማዕሸጊ Category

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The Design

About Mountain Tea ናይ ሻሂ መዐሸጊ

ማውንተይን ቲ (Mountain Tea) ንዝተጨቕጨቐ ኬክ ሻሂ ዝኸውን ንድፊ መዐሸጊ እዩ። ነፍሲ ወከፍ ኬክ ሻሂ ከም ከረመላ ተጠቕሊሉ፡ እዚ ኸኣ ነቲ ሻሂ ንምጥቃም ቀሊል ብምግባር ዘመናዊ ትርኢት ይህቦ። እቲ መጠቕለሊ ንኣከባቢ ዝሕሉ ብኢድ ዝተሰርሐ ወረቐት ዝጥቀም ኮይኑ፡ ንዝድሮ መልክዕ መዐሸጊ ብሓድሽ መገዲ ይኽተል። እቲ ንድፊ ኣብ መንደቕ መሸጣ ናብ ሓደ ምሉእ ስእሊ ክጥምራ ዝኽእሉ ኣርባዕተ ነጻ ጥቕልላት ይሕዝ። እቲ ስእላዊ መግለጺ ኣቕጽልቲ ሻሂ፡ ኣእዋም ሻሂን ብሉጻት እንስሳታት ናይ ሽሺዋንግባና (Xishuangbanna) ኣብ ዩናን፡ ቻይና፡ ማለት እቲ ሻሂ ዝበቖለሉ ቦታ የርኢ። እቲ ዕሽግ 280 ብ205 ብ70 ሚሊሜተር ይዕቅን።

The Recognition

About the ናይ ብሩር ሽልማት A' Design Award

Mountain Tea ናይ ሻሂ መዐሸጊ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Mountain Tea ናይ ሻሂ መዐሸጊ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Mountain Tea ናይ ሻሂ መዐሸጊ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Different from traditional Chinese tea packaging, tea cake is wrapped like candy, which is more convenient in use and fashionable in vision.
Dimensions & Packaging: 280mmX205mmX70mm
Tags: Tea packaging, tea cakes, original, environmentally friendly, tea tree
Production Technology: Tea cake is wrapped with environmental protection hand-made paper, and then superimposed together, which is the inheritance of the ancient packaging form and an innovation.
Design Challenge: In the process of product proofing and production, there are also many obstacles, because some of them are completed by hand, and there are some difficulties in the assembly process. Through close communication with the manufacturer in the later stage, the final product can be perfectly presented, and the market feedback is good.
Research: In the process of product creative design, not only the consumers of the product should be considered, but also the experience of customers and the effect of the product on the shelf. Reasonable expression of material, convenient use of products, environmental protection and recycling can promote the sales of products.
Inspiration: This tea is produced in Xishuangbanna, an ethnic minority region in Yunan Province of China. Xishuangbanna is Chinese only tropical rain forest nature reserve, with favorable natural ecological preservation and various rare animals and plants. Xishuangbanna is renowned for tea both in China and abroad.
Looking at the tea leaf on the external packing, people feel a moving original scene, where local representative rare animals are in thearborescens tree, vivid and natural.
Project Duration: The project was created in February 2019, completed in Shenzhen in January 2020, and exhibited in Shenzhen Convention and Exhibition Center in December 2020
Operation Flow: Four independent packaging, can be combined into a complete picture, product shelf display effect is outstanding, also reflects the growth of this tea regional cultural background.
Team Members: Wu Xianfeng