Bel Gusto ማሸጊ ፓስታ by Olga Takhtarova is a highly esteemed winner of the very prestigious 2021 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ብሩርማዕሸጊ· 2021
Bel Gusto ማሸጊ ፓስታ
Client: Sot F&d
ናይ ብሩር ሽልማት A' Design Award Winner in ማዕሸጊ Category
Verified Award Winner
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About Bel Gusto ማሸጊ ፓስታ
ቤል ጉስቶ ካብ ጥዑም ስርናይ (durum) ዝተሰርሐ ንዝተፈላለየ ትኩስ ፓስታ ዝኸውን ናይ ማሸጊ ንድፊ እዩ። እቲ ማሸጊ ካብ ኢጣልያ ከም ዝተላእከ ናይ ፖስታ ጥማር ጌርካ እዩ ተነዲፉ። ናይ ፖስታ ማሕተማት፡ ናይ ፖስታ ኣሰራት፡ ብኢድ ዝተስኣሉ ስእልታት ታሪኻዊ ቦታታት ኢጣልያን ናይ ክራፍት ወረቐት ምምስሳልን ተጠቒሙ ኣሎ። ሓደ ናይ ምርኣይ መስኮት ንዓማዊል ቅድሚ ምዕዳጎም እቲ ኣብ ውሽጢ እቲ ሳጹን ዘሎ ፓስታ ክርእዩ የኽእሎም። ተመሳሳሊ ጽዕነትን ብርሃንን ዘለወን ሕብራዊ መስመራት ነቶም ኣብ ውሽጢ እቲ መስመር ዘለዉ ዝተፈላለዩ ቅርጽታት ፓስታ ይፈላልየኦም። እቶም ማሸጊታት ብ PET ፊልም ምስ ምሩጽ ቫርኒሽ ተሓቲሞም ኣለዉ።
The Recognition
About the ናይ ብሩር ሽልማት A' Design Award
Bel Gusto ማሸጊ ፓስታ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Bel Gusto ማሸጊ ፓስታ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Bel Gusto ማሸጊ ፓስታ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Bel Gusto is a Ukrainian brand that produces fresh pasta from the best types of grains of durum wheat grown in southern Italy. The pasta trade line includes: Penne, Conchiglie, Fellini, Fusilli, Makaroni. Spaghetti, Cavatappi. To strengthen the position of Bel Gusto in the market, the designer carried out a rebranding, which brought the TM in line with the current market requirements.
- Dimensions & Packaging
- Penne, Conchiglie, Fusilli, Spaghetti, Cavatappi - packing size 380 x 250 mm
Fellini, Makaroni - packing size 380 x 230 mm - Tags
- packaging, pasta, Italy, food
- Production Technology
- PET film. Сolor CMYK, PANTONE. Selective varnish
- Design Challenge
- Thus, thanks to the rebranding, the product, which has long been familiar to the consumer, acquired a new, attractive, exciting package and stood out favorably among other brands.
- Research
- The primary color was an imitation of natural material, namely kraft paper - this is the primary trend of recent times. It emphasized the similarity of the packaging with a postal parcel and created the image of a natural, healthy product.
Color stripes carefully selected by the designer are responsible for the differentiation of the products in the line. To maintain consistency, we used colors of the same saturation and brightness.
We capitalized the typeface part of the design to add value to the brand, and the calligraphic font added premium value. - Inspiration
- The idea for the rebranding of Bel Gusto was to create a package design in a postal parcel sent from Italy. Most people associate postage with distant countries, travel, and souvenirs. The design included the following elements typical for postal items: postage stamps, stamps, hand-drawn illustrations, and kraft paper imitation.
- Project Duration
- Ukraine, Kyiv, the project began in
September 2019 and ended in May 2020 - Operation Flow
- To introduce the product, create a particular brand image, and give it integrity - the designer used a plot illustration - hand-drawn historical places in Italy.
Traditional packaging hides the box's contents, but many buyers want to know what the product looks like on the inside. Therefore, the designer used a viewing window in the package, so the buyer can see the box's contents and be confident in its quality.
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