ዲዛይን The Taste of Heritage ቅልጡፍ ቡን ብ Shawn Goh Chin Siang ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2021 ናይ ብሩር ሽልማት A' Design Award እዩ።
ብሩርማዕሸጊ· 2021
The Taste of Heritage ቅልጡፍ ቡን
ዓሚል: Hai Soon Leong Sdn. Bhd
ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ብሩር ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #123769 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ The Taste of Heritage ቅልጡፍ ቡን
እቲ ዲዛይን ብድሕረ-ባይታ ናይቲ ዓሚል እዩ ተነቓቒሑ - ካብ ወለዶ ናብ ወለዶ ዝመሓላለፍ ስድራቤታዊ ንግዲ። ነቲ ጣዕሚ ንምዕቃብን ንምውራስን፣ እቲ ፍርያት 'ጣዕሚ ናይ ውርሻ' ተዘርግሐ። ከም ምልክት ናይ ማለዥያዊ ቱሪዝም እውን ኣገልጊሉ፣ እቲ ዲዛይነር ናይ ባህላዊ ውርሻ ምዕቃብ ኣምር ኣቕሪቡ፣ ሓሳባት ናይቲ ዓሚል ብምውህሃድ፣ ነዊሕ ዝጸንሐ ባህሊ ናይ ዝተፈላለዩ ብሄራት ኣብቲ ዲዛይን ኣዋሃሂዱ ብዙሓት ሰባት ንባህሊ ማለዥያ ክርድኡን ብማለዥያዊ ስነ-ጥበብ ክግዓዙን።
እቲ ኣፍልጦ
ብዛዕባ ናይ ብሩር ሽልማት A' Design Award
The Taste of Heritage ቅልጡፍ ቡን ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። The Taste of Heritage ቅልጡፍ ቡን ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። The Taste of Heritage ቅልጡፍ ቡን ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- The packaging designs vary for its 3 flavours. The designer wants to present the vanishing local heritage in the designs. Different images are on both sides of the package: Peking Opera for Chinese culture; peacock for Indian and Wayang kulit for Malay. Each package shows precious cultural arts of respective ethnic groups with multicultural integration on the left.
The unique Malaysian batik pattern is cleverly tied in with the overall design to complete its exclusive local taste. - ዓቐንን ማዕሸግን
- The big packaging measures 24.9cm x 17.9cm x 7cm and the small one measures 4cm x 16.2cm
- መለለዪታት
- Malaysia, Malaysia Culture, Branding, Packaging Design, Coffee
- ናይ ምፍራይ ቴክኖሎጂ
- The net weight of the 3 packaging is 450g. In consideration of the uniqueness of the style, the designer chose aluminum foil matt to match with the pantone colour used on the package. In order to reserve the aroma of coffee and to avoid the direct sunshine, aluminum foil glossy was used for the inner package.
- ናይ ዲዛይን ብድሆ
- Since the design concept of this project is about the Malaysian cultural heritage, plenty of vibrant colours would be applied and that had imposed difficulty on printing. However, as the saying goes, ‘where there’s a will, there’s a way.’ The designer managed to find a solution with the help of his partner.
- ምርምር
- The designer discovered that certain precious cultural heritages of various ethnic groups are gradually vanishing. Arts that could be found everywhere are now nowhere to be found. For the sake of our future generations, he decided to preserve these cultural heritages so that the future generations can enjoy, benefit and learn from the legacy of the past. While searching for the information, he kept recalling his previous experience and restore it with drawings.
- ምንጪ ሓሳብ
- After having a deep understanding of the product, the designer instinctively associates the taste with the 3 main races, and realizes that it’s hard and rare to find any product which can perfectly represent Malaysia. We are experiencing the vanishing of cultural heritage. In order to preserve local cultural heritage, the designer combines the culture and art of each ethnic group with its authentic ethnic styles.
- ናይ ፕሮጀክት ግዜ
- Project began in June 2020 and completed in August 2020, exhibited at Malaysia on first quarter in 2020.
- ናይ ስርሒት ፍሰት
- The product is a collaboration between the company and Pulau Langkawi Tourism Bureau, to promote the development of the local tourism. The designer hopes to make the place more well-known through the introduction of this aromatic local product to the international markets.
- ፓተንታት
- -
- ኣባላት ጋንታ
- Creative Director : Shawn Goh
Copywriter : Eric Liyao
Packaging ：Jayce Hee - ናይ ስእሊ ክረዲት
- Image #1: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #2: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #3: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #4: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #5: Shawn Goh Design Lab. Sdn Bhd., 2020.
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
