ZhuoQing ናይ ሻሂ መዐሸጊ by Tiger Pan is a highly esteemed winner of the very prestigious 2021 ናይ ወርቂ ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ወርቂማዕሸጊ· 2021

ZhuoQing ናይ ሻሂ መዐሸጊ

by Tiger Pan

Client: Tasly Holding Group

ናይ ወርቂ ሽልማት A' Design Award Winner in ማዕሸጊ Category

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The Design

About ZhuoQing ናይ ሻሂ መዐሸጊ

ZhuoQing ንቕጽበታዊ ናይ ፑኤር ሻሂ መንቀሳቐሲ ሓርጭ ዝተዳለወ ዲዛይን መዐሸጊ እዩ። እቲ ሓርጭ ብነዊሕ መስርሕ ዝወጽእ ኮይኑ፡ ኣብ ማይ ብዘይ ተረፍ ምሉእ ብምሉእ ይመክኽ። እቲ ናይ ወጻኢ ሳጹን ካብ ቆርበት ላምባ (ቲንፕሌት) ዝተሰርሐ ኮይኑ፡ እቲ ውሽጣዊ ሳጹን ካብ ወረቐት እዩ፡ እቶም ንሓደ ግዜ ዝኸውን መጠናት ድማ ብኣሉሚንየም ፎይል ተጠቕሊሎም ኣለዉ። እቲ ቀጢን ተሳሓቢ ካርቶን ብሓንቲ ኢድ ክኽፈትን ክተሓዝን ይኽእል፡ እቲ ደጊሙ ዝኽፈት ኣቃውማ ድማ ነቲ መዐሸጊ ንምስካምን ንምጥቃምን ቀሊል ይገብሮ። እቶም ስእላዊ ንድፍታት ኣብ ህዝባዊ ናይ ጥልፊ ቅርጽታት ዩናን ዝተመርኰሱ ኮይኖም፡ ትርኢታት ምትካልን ምቕንጣብን ሻሂ የርእዩ።

The Recognition

About the ናይ ወርቂ ሽልማት A' Design Award

ZhuoQing ናይ ሻሂ መዐሸጊ ናይ ወርቂ ሽልማት A' Design Award ዝዓወተ እዩ፣ ንቀዳምነት ደረጃ ዘለዎም፣ ዘገርሙን ዝተፈልዩን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ወርቂ ጥበብን ፍልጠትን ክእለትን ዲዛይነራቶም ዘንጸባርቑ ኣዚዮም ሓደሽቲ፣ ርእይቶ ዘለዎምን ዘንጸባርቑን ፍጥረታት እዮም። ZhuoQing ናይ ሻሂ መዐሸጊ ዘይተራእየ ዋጋ ዘምጽእ ኣዚዩ ዝተሞገሰ፣ ዝንባሌ ዘቐምጥን ሓውሲ ዝመስልን ፈጠራ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ወርቂ ሽልማት A' Design Award ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ብብዙሕ ጥቕሚ ዘስፍሕ ዘደንቕ ዝኽበር ፕሮጀክት እዩ። ZhuoQing ናይ ሻሂ መዐሸጊ ሓያል ድሌት ዘሕድር፣ ተሃዋሕዋሕ ዘበራብር፣ ፈጠራ ዘተባብዕን ንዓና ዘማርኽን እዩ።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ZhuoQing's Pu'er essence powder is extracted through tedious processes, resulting in complete dissolution in water with no residue. It helps lower blood sugar. We are inspired by the decorative style of the folk embroidery patterns in Yunnan, and replicated the tea planting and picking scene. With the selected tinplate material for the outer box, and the small carton's slim structure, it is designed with a unique reopenable structure, convenient to carry and use.
Dimensions & Packaging: Size:395(L)*242(W)*40(H) mm
Tags: Pu'er Tea, Tea Essence, Lower Blood Sugar, Chinese Tea
Production Technology: The outer box: SPTE
Inner box: Paper
Small pack: Aluminium Foil
Design Challenge: More than thousands of years, Pu'er has always been brewed using raw leaves. It has a sense of ritual and rather high maintenance. By extracting Pu'er through technology, ZhuoQing presents Pu'er like instant coffee powder, which can be brewed anytime and anywhere, increasing more opportunities to drink Pu'er, and providing tea lovers a convenient drinking experience under different situations.
Research: There are more than 4,500 years of history of tea tasting in China, and Pu'er's drinking history takes up a thousand years. ZhuoQing extracts the effective substances in Pu'er and retains the Pu'er flavor and quick dissolution, effectively increasing opportunities to drink Pu'er. The tea polysaccharides in Pu'er are refined to help lower blood sugar more effectively.
Inspiration: The pull-out carton of the Zhuoqing package can be extracted and held using one hand, which looks like a cigarette case. The box maximizes portability while simplifying the drinking way. The embroidered decorations of Pu'er birthplace-Yunnan, serve the purpose of preserving the awe for Pu'er's planting history and the awe for tea ceremony, recreating the authentic tea working scenes.
Project Duration: The project started in September 2020 in Tianjin and finished in October 2020 in Shenzhen, and was launched to market in Beijing in November 2020.
Operation Flow: By extracting Pu'er through technology, ZhuoQing presents Pu'er like instant coffee powder, which can be brewed anytime and anywhere, increasing more opportunities to drink Pu'er, and providing tea lovers a convenient drinking experience under different situations.
Patents: Copyrights belong to Tasly Holding Group, 2020.
Team Members: Designer: Tiger Pan, Qian Chi
Illustrator: Ping Yi
Project Manager: Krystal You
Image Credits: Image #1: Tiger Pan / Qian Chi / Juanjuan Wu
Image #2: Tiger Pan / Qian Chi / Juanjuan Wu
Image #3: Tiger Pan / Qian Chi / Juanjuan Wu
Image #4: Tiger Pan / Qian Chi / Juanjuan Wu
Image #5: Tiger Pan / Qian Chi / Juanjuan Wu