ዲዛይን Mazurro ናይ ቡን ጥርኑፍ ኣሸጋግራ ብ 19 Poludnik Agencja Reklamowa ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2021 ናይ ሓጺን ሽልማት A' Design Award እዩ።
ሓጺንማዕሸጊ· 2021
Mazurro ናይ ቡን ጥርኑፍ ኣሸጋግራ
ብ 19 Poludnik Agencja Reklamowa
ዓሚል: Mazurro
ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ሓጺን ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #124176 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Mazurro ናይ ቡን ጥርኑፍ ኣሸጋግራ
ማዙሮ ንቡን ዝተዳለወ ናይ ጥርኑፍ ኣሸጋግራ ንድፊ እዩ። እዚ ንድፊ እዚ ኣብ ፊደል M ተመርኲሱ ኣብ ፍሉይ ስእላዊ ንድፊ (ግራፊክ ፓተርን) ዝተሃንጸ እዩ። እዚ ፓተርን እዚ ነተን ናይ ቡን ከረጢታት ሓያልን ልዑልን ትርኢት ይህበን። እቲ ብሕልኽልኽ ዘይተሓዝአ ጂኦመትሪካዊ ቅርጺን ሓያል ፍልልያትን (ኮንትራስት) ነተን ከረጢታት ኣብ ኣብ መደርደሪ ድኳናት ምትእትታው ንኽርኣያ ይሕግዘን። እቲ ፓተርን ካብ ስራሕ ጆሰፍ ሆፍማን፡ ሓደ ካብቶም መስረትቲ ናይ ቪየና ወርክሾፕ ዝነበረ፡ ብዝተመስጠ ኮይኑ፡ ቀለልቲ ቅርጻቱ ኣብ ቀዳማይ ዘመናዊነት (ሞደርኒዝም) ብርቱዕ ጽልዋ ዘሕደሩ እዮም። እተን ከረጢታት ብፍሌክሶግራፊክ ሕትመት ኢየን ዝሕተማ። ሰለስተ ዓይነት ጣዕምታት ቀሪቦም ዘለዉ ኮይኖም፡ ነፍሲ ወከፎም ፍልይ ዝበለ ሕብርን ኣብ ዝተመረጹ ቦታታት ብረታዊ (ሜታሊክ) ውጽኢት ዝፈጥር ጻዕዳ ትሕተ-ሕትመትን ኣለዎም።
እቲ ኣፍልጦ
ብዛዕባ ናይ ሓጺን ሽልማት A' Design Award
Mazurro ናይ ቡን ጥርኑፍ ኣሸጋግራ ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Mazurro ናይ ቡን ጥርኑፍ ኣሸጋግራ ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Mazurro ናይ ቡን ጥርኑፍ ኣሸጋግራ ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- The packaging design is based on a very distinctive pattern hinged on the letter M. It determines the strong, dominant look of Mazurro coffee bags. The minimalistic, geometric form and strong contrasts combined with an Italian vibe make the bags stand out on store shelves. Mazurro identity is a playful game of artistic conventions, an almost derealized or detached movie-like experience.
- ዓቐንን ማዕሸግን
- 500g packaging: Width 130mm x Depth 75mm x Height 270mm
- መለለዪታት
- coffee packaging, packaging design, packaging, coffee, brand identity, communication
- ናይ ምፍራይ ቴክኖሎጂ
- The packaging design was printed on flexographic printer.
- ናይ ዲዛይን ብድሆ
- The challenge was to create an Italian coffee with a brand name that doesn't exist in Italian.
- ምርምር
- It was a multi-stage process. Basically, the process was divided into two stages: internal-with the client, at his company (team analyzing the market and various data, the basic assumptions of the project and priorities) and external, when the guidelines are sent to our studio and with the close cooperation of both units, they end with the creation of a new packaging design.
- ምንጪ ሓሳብ
- The main theme of visual communication is an expressive graphic pattern based on the letter M. The symbol is inspired by the works of Josef Hoffman, the founder of the so-called Viennese workshops, whose design, based on simple forms, set the direction for later modernism.
- ናይ ፕሮጀክት ግዜ
- The project started in April 2020 in Katowice and finished in August 2020, and the online shop was launched in November 2020.
- ናይ ስርሒት ፍሰት
- The graphic design is stripped of unnecessary additional decorations, because the spectacular packaging itself` is the decoration.
The pattern is inspired by the works of Josef Hoffman, the founder of the famous Vienna Workshop. The inspiration is not accidental. Vienna Workshop was ahead of its time, laying the foundations for modernism in design. We have limited the product portfolio to 3 flavors. Each of them differs in color and printing method - selecting a white underprint in order to obtain a metallic effect in designated places. - ፓተንታት
- Not applicable.
- ኣባላት ጋንታ
- Paweł Mikołajec
Dawid Koruszowic - ናይ ስእሊ ክረዲት
- Main Image, Image #1: Creator 19 Południk, 2020, Image #2, #3, #4: Photographer Marcin Kempski, 2020
Video Credits: Creator 19 Południk, Mazurro - Brand Identity - Packaging Communication - Case Study, 2020
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
