Souldar Cracker ናይ መስተ ጥቅሚ: ናይ ስናክ ፓኬጂንግ ብ Yeqin Chen

ዲዛይን Souldar Cracker ናይ መስተ ጥቅሚ: ናይ ስናክ ፓኬጂንግ ብ Yeqin Chen ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2022 ናይ ነሓስ ሽልማት A' Design Award እዩ።

ነሓስማዕሸጊ· 2022

Souldar Cracker ናይ መስተ ጥቅሚ: ናይ ስናክ ፓኬጂንግ

ብ Yeqin Chen

ዓሚል: Dali Foods Group

ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award

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ንቁጽሪ #126515 ሽልማት ኣረጋግጽ

ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Souldar Cracker ናይ መስተ ጥቅሚ: ናይ ስናክ ፓኬጂንግ

ናይ መጽሓፍ ጽሑፍ: ሶልዳር ክራከር ንሓደ ናይ ቸኮላታ ጣዕሚ ዘለዎ ሶዳ ክራከር ስናክ ዝተዳለወ ናይ ፓኬጂንግ ዲዛይን እዩ። እቲ ፕሮዳክት ኣብ ማእከል እቲ ራእያዊ ኮምፖዚሽን ተቐሚጡ ይርከብ። ኣብ ጸጋማይ ወገን፣ ንኽራከራት ኣብ ዝተፈላለየ ርሕቀት ብምድላይ ኣብ ውሱን ቦታ ናይ ምስፍሕፋሕ ስምዒት ዝፈጥር ንጹር ኣቀማምጣ ተዘርጊሑ ኣሎ። ናይ ቸኮላታ ሶስ ካብ ላዕሊ እቲ ፓክ ከም ዝናብ ይወርድ፣ ብዙይ ንድሙት ትርኢት ናብ ንጡፍ ትርኢት ይቕይሮ። ቡናዊ ሕብሪ ነቲ ጣዕሚ ንምግላጽ ከም ቀንዲ ሕብሪ ተጠቒሙ ኣሎ። ደገ ካርቶን ካብ ኣይቮሪ ቦርድ ዝተሰርሐ ኮይኑ፣ ዝተመረጹ ኣካላት ድማ ብወርቃዊ ስታምፒንግ ተሓቲሞም ኣለዉ። ነፍሲ ወከፍ ክራከር ብውሽጢ እቲ ሳንዱቕ ብንጽል ተጠቕሊሉ ይርከብ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award

Souldar Cracker ናይ መስተ ጥቅሚ: ናይ ስናክ ፓኬጂንግ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Souldar Cracker ናይ መስተ ጥቅሚ: ናይ ስናክ ፓኬጂንግ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Souldar Cracker ናይ መስተ ጥቅሚ: ናይ ስናክ ፓኬጂንግ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: The product as the core of the visual. On the left side, the concise and clear layout and allocation of products far or near, in limited space, create a vision to expand space. Top-down rain fall chocolate sauce realized the scene from static to dynamic. Packaging integral colour collocation chose brown as the main color to represent product flavor and characteristics with visual perception. Concise design and colour combination, clearly conveys the product information and the transmission of feeling.
ዓቐንን ማዕሸግን: Size: 210(L)*150(W)*50(H) mm
መለለዪታት: Chocolates, soda cracker, snacks, Packaging Design, Branding
ናይ ምፍራይ ቴክኖሎጂ: Use Ivory board for packaging materials, and use gold stamping to print the selected elements.
ናይ ዲዛይን ብድሆ: When consumers pass the aisle, the time for the products to be seen is only for 0.2 seconds. Our challenge is how to induce the appetite of consumers at maximum in this brief moment, at the same time clearly convey the information product properties, characteristics and flavor, etc.to consumers.
ምርምር: Through the investigation of consumers, they want to know more about the product from the packaging, so as to help them judge whether the product meets the demand. Most of the time, consumers see abstract design graphics, which doesn't help them make purchase decisions. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
ምንጪ ሓሳብ: In addition to protection products, food packaging is shouldering the mission of transferring product information to consumers, cause their appetite sense. In reality, we need through the visual, taste, smell, and other sensory perception and experience to finish building feeling, causing appetite. But the packing can only visual rendering. So in the design, we need to use visual to evoke the imagination from other sensory experiences.
ናይ ፕሮጀክት ግዜ: The project started in May 2020 and completed on July 2020, Shantou.
ናይ ስርሒት ፍሰት: The shape of the outer cartons facilitate storage and transportation. Products placed in a box in the form of independent packaging, to ensure that after consumers open the box, flavor and taste of products will not be affected by external factors, and being convenient for consumers to carry while going out.
ፓተንታት: Copyrights belong to Dali Foods Group, 2020.
ኣባላት ጋንታ: Designer: Yeqin Chen, Font Designer: Pengfei Jiang, Photographer: Shukun Yang
ናይ ስእሊ ክረዲት: Yeqin Chen