Zhen Hao E ናይ ኣኽላባት መግቢ ጥቕላል ብ Yuchen Han

ዲዛይን Zhen Hao E ናይ ኣኽላባት መግቢ ጥቕላል ብ Yuchen Han ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2022 ናይ ሓጺን ሽልማት A' Design Award እዩ።

ሓጺንማዕሸጊ· 2022

Zhen Hao E ናይ ኣኽላባት መግቢ ጥቕላል

ብ Yuchen Han

ዓሚል: Ningbo Xuanmengzhi Trading Company Ltd.

ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ሓጺን ሽልማት A' Design Award

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ንቁጽሪ #126938 ሽልማት ኣረጋግጽ

ሳይት ብጻሕ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Zhen Hao E ናይ ኣኽላባት መግቢ ጥቕላል

ዜን ሃኦ ኢ ኣብ ልዕሊ ናይ ኣኽላባት መግብን ናይ ኣኽላባት ቀሊል መግብን ዝያዳ ዘተኮረ ተኸታታሊ ጥቕላል ኣቀራርባ እዩ። እዚ ዲዛይን እዚ ካብ ባህሊ ቻይና ብምውሳድ፡ ንኣኽላባት ከም ጥንታውያን ንጉሳት ናይ ዝተፈላለየ ዘመናት ብምቕራብ የቕርቦም። ኣብ ቻይና፡ ዋንነት ኣኽላባት ዘለዎም ሰባት ብተደጋጋሚ ከም ኣገልገልቲ ናይ ማሕበሮም ኣራኸብቲ ኣዕሩኽቶም ተባሂሎም ይግለጹ፡ እዚ ኣተሓሳስባ እዚ ድማ ንስእሊታት ይቐርጽ። ናይ ካርቱን ገጸ-ባህርያት ኣኽላባት ንዓቐን ጉጅለ የመልክቱ፡ ንንኣሽቱ ኣኽላባት ካብ ማእከላይን ዓበይትን ኣኽላባት ብምፍላይ። ዝተፈላለየ ሕብርታት ንመግቢ ኣኽላባት ካብ ቀሊል መግቢ ይፈልዩ፡ በዚ ድማ እቲ ዓይነታት ንምርዳእ ቀሊል ይኸውን። ዳግማይ ዝተዳለወ ወረቐት፡ ኮሩጌትድ ወረቐትን ናይ ኣሉሚንየም ፎይል ኣቕሓ ጎማን ተጠቒሙ ኣሎ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ሓጺን ሽልማት A' Design Award

Zhen Hao E ናይ ኣኽላባት መግቢ ጥቕላል ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Zhen Hao E ናይ ኣኽላባት መግቢ ጥቕላል ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Zhen Hao E ናይ ኣኽላባት መግቢ ጥቕላል ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: In China, usually call dog owners Chan shi guan, which Chan shi means shoveling dog excrement and Guan indicates the officials who serve the kings. This analogy inspires us to personify the dogs into the ancient emperors of different ages, and built the brand Zhen hao e. The Zhen in the brand means an emperor and the Hao e means hungriness. Zhen hao e is vivid because it distinguishes the sizes of dogs by caricaturing the dogs, and use various color to differentiate dog food and snacks to make the product packaging more intuitive.
ዓቐንን ማዕሸግን: 28.5*21cm
20*30cm
20*36cm
23*40cm
መለለዪታት: Dog food, Oriental style, Package Design, Cartoon Dog
ናይ ምፍራይ ቴክኖሎጂ: Recycled paper, corrugated paper, aluminium foil bag.
ናይ ዲዛይን ብድሆ: Nowadays, people always claim that their dogs are acutally the masters at home because of meticulous treatment to the dogs. Therefore, the hardest part from designing process is to find a way to let the package design instantly resonate with potential consumers while 'Zhen hao e' also want to include Chinese cultural features.
ምርምር: The type of research we applied is basic research, we assumed that to cleaning up dog excrement correlates with government officals at ancient times. Our research objective is to verify if the correlation exists. We communicated with Chinese elders about the ancient stories regarding dog excrement shoveling officials. The result from the conversations indicates the possible existance of the correlation. Nowadays, the name of dog excrement shoveling official has already been kinda popular online as we anticipate.
ምንጪ ሓሳብ: This is a series of packaging designs with Chinese cultural characteristics regarding dog food and snacks. In China, the dog owners are always compared to 'Excrement Shovelling Officials', which means serving the kings. It inspired designer to compare the dogs to Chinese ancient emperors in order to reflect the wonderful relationship between the owners and their dogs. Through the personification and cartoonishment of the dog, classified the packaging and related visual images by turning the dogs into emperors of different ages along with the creative combination between Chinese culture and functional categories.
ናይ ፕሮጀክት ግዜ: The project started in Hangzhou, China and Dalian China from November 2018 to April 2019.
ናይ ስርሒት ፍሰት: Compared with other similar brands, 'Zhen hao e' is vivid and interesting because it distinguishes medium/large dogs from small ones by caricaturing the dogs. Furthermore, designer use various color to differentiate dog food and dog snacks in order to make the product packaging more intuitive, resonating with consumers.