ዲዛይን The Treasure of Zbojniks ናይ ጥርሙዝ መለለዪ ወረቐት ብ Sasha Sharavarau ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2022 ናይ ወርቂ ሽልማት A' Design Award እዩ።
ወርቂማዕሸጊ· 2022
The Treasure of Zbojniks ናይ ጥርሙዝ መለለዪ ወረቐት
ዓሚል: St. Nicolaus (client company); Zbojnicka (brand)
ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ወርቂ ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #127368 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ The Treasure of Zbojniks ናይ ጥርሙዝ መለለዪ ወረቐት
እቲ ናይ ዝቦጅኒካውያን ሃብቲ (The Treasure of Zbojniks) ንዝቦጅኒካ ዝበሃል ናይ ፍረታት ዝተረኸበ መስተ (ዲስቲላት) ዝተዳለወ ናይ መለለዪ ወረቐት ዲዛይን እዩ። ዝቦጅኒካ ብቋንቋ ስሎቫክ ናይ ዝቦጅኒክ ዝኾነ ማለት እዩ። ዝቦጅኒካውያን ኣንጻር ጊላነት ኣብ ዝተኻየዱ ዕልዋታት ዝተሳተፉ ዘመትቲ ኮይኖም፡ ህዝቢ ድማ ኣብ ጎቦታት ስሎቫክያ ሃብትታት ከም ዝሓብኡ ይኣምን ነይሩ። እቲ መለለዪ ወረቐት ነቶም ዲስቲላታት ከም ሃብቲ ዝቦጅኒካውያን ገይሩ የቕርቦም። ኣብ ላዕሊ ጎቦ ቨልኪ ሮዝሱተጽ (Velky Rozsutec) ይርአ፡ ካብ ዝተፈላለዩ ዞባታት ዝተወስዱ ናይ ስሎቫክያ ስልማታት ድማ ነቲ ዲዛይን የቐንብዎ። ብቅዲ ቅርጻ-ስእሊ ዝተሰርሑ ስእልታት ኣብ ልስሉስ ቅርጺ ዘለዎ ማት ክሬም ወረቐት ብኽልተ ሕብርታት ተሓቲሞም ኣለዉ። ስም እቲ ፍርያት ብወርቃዊ ጐሊሑ ዝወጽእ ሕትመት (ኤምቦሲንግ) ተገይሩ ኣሎ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ወርቂ ሽልማት A' Design Award
The Treasure of Zbojniks ናይ ጥርሙዝ መለለዪ ወረቐት ናይ ወርቂ ሽልማት A' Design Award ዝዓወተ እዩ፣ ንቀዳምነት ደረጃ ዘለዎም፣ ዘገርሙን ዝተፈልዩን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ወርቂ ጥበብን ፍልጠትን ክእለትን ዲዛይነራቶም ዘንጸባርቑ ኣዚዮም ሓደሽቲ፣ ርእይቶ ዘለዎምን ዘንጸባርቑን ፍጥረታት እዮም። The Treasure of Zbojniks ናይ ጥርሙዝ መለለዪ ወረቐት ዘይተራእየ ዋጋ ዘምጽእ ኣዚዩ ዝተሞገሰ፣ ዝንባሌ ዘቐምጥን ሓውሲ ዝመስልን ፈጠራ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ወርቂ ሽልማት A' Design Award ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ብብዙሕ ጥቕሚ ዘስፍሕ ዘደንቕ ዝኽበር ፕሮጀክት እዩ። The Treasure of Zbojniks ናይ ጥርሙዝ መለለዪ ወረቐት ሓያል ድሌት ዘሕድር፣ ተሃዋሕዋሕ ዘበራብር፣ ፈጠራ ዘተባብዕን ንዓና ዘማርኽን እዩ።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- Zbojnicka, in Slovak, means belonging to a Zbojnik. Zbojniks were robbers, who participated in insurgencies against serfdom, in a way, they were the Slovak Robin Hoods of the Middle Ages. People believed that they have hidden numerous treasures in the Slovak mountains. Zbojnicka distillates are the true treasure of Zbojniks - this was the main idea in design creation. Each element of the label has its significance and tells unique stories from Slovak folklore.
- ዓቐንን ማዕሸግን
- The dimensions of the bottle are 22cm x 10 cm x 6 cm (length x width x volume). The label size is 12 cm x 8 cm.
- መለለዪታት
- packaging, label design, print, Slovak folk culture, illustration, engraving, fruit distillates
- ናይ ምፍራይ ቴክኖሎጂ
- The label is printed on a glass bottle. Matte creme paper with a soft texture was chosen in order to evoke the feel of a natural and home-made product. The engraving-stylized illustrations create an impression of being transported into the past. The combination of Slovak ornaments from different regions enhances the image of a truly local, traditional product. The label is created in two colors, with only the name of the product, “Zbojnicka”, differing in terms of its colour and the printing technique. For it, gold embossing is used, which further associates the product with the treasures of Zbojniks.
- ናይ ዲዛይን ብድሆ
- The challenge was to create a unique and pronounced character and mood for the brand, to make the product distinguishable from its competitors, to attract attention to the product and facilitate a dialogue between the brand and the consumers, and at the same time to preserve and convey Slovak culture and traditions.
- ምንጪ ሓሳብ
- People believed that Zbojniks have hidden their treasures on Velky Rozsutec mountain (this mountain is depicted at the top of the label). Traditionally, it is assumed that Zbojniks were hiding the gold stolen from the feudal lords in the mountains. But what else could be valuable for the mighty robbers? A good drink, of course, which is often valued more than any gold. The folk stories of Zbojniks - Slovak robbers - thus became the main source of inspiration for the label design.
- ናይ ፕሮጀክት ግዜ
- The project was launched on 1.4.2020 on the Slovak off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.).
- ናይ ስርሒት ፍሰት
- The work is displayed on the off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.). Due to its unique design and the story behind it, it manages to establish a dialogue between the the brand and the consumers, and at the same time, preserve and convey Slovak culture and traditions.
- ኣባላት ጋንታ
- Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)
Client: St.Nicolaus - ናይ ስእሊ ክረዲት
- Images #1-5
Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
