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The Heaven Lost ናይ ሽምዓ ጫውጫውታ (ፓኬጂንግ) by Chan Yiu Chung

The Heaven Lost ናይ ሽምዓ ጫውጫውታ (ፓኬጂንግ) by Chan Yiu Chung is a highly esteemed winner of the very prestigious 2022 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.


ሓጺንማዕሸጊ· 2022

The Heaven Lost ናይ ሽምዓ ጫውጫውታ (ፓኬጂንግ)

by Chan Yiu Chung

Client: Tai Tung Jewellry Box Mfy.Ltd

ናይ ሓጺን ሽልማት A' Design Award Winner in ማዕሸጊ Category

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The Design

About The Heaven Lost ናይ ሽምዓ ጫውጫውታ (ፓኬጂንግ)

The Heaven Lost ንሽታ ዘለዎ ሽምዓ ዝተዳለወ ናይ ጫውጫውታ ሳጹን እዩ። እቲ ግራፊካዊ ኣርእስቲ ካብ ኤውሮጳዊ ኣፈ-ታሪኽ ዝተበገሰ ኮይኑ፡ ኣማልኽቲ ካብ ሰማይ ዝጠፍአ ነገር ክደልዩ ዘርኢ ስእሊ ይሕዝ። እቲ ብኢድ ዝተሳእለ ስእሊ ኣብ ኩሉ ጎድኒታት እቲ ሳጹን ይቕጽል፡ እዚ ድማ ዓቢ ዕድመ ዘለዎ ትርኢት ብምሃብ ንዓማዊል ነቲ ሳጹን ንኽገልብጡ ዕድመ ይገብር። ብጸሊምን ጻዕዳን ዝተሓትመ ንድፊ ንጽህና ናይቲ ዲዛይን ይሕሉ። እቲ ቅርጺ ቀሊል ላዕልን ታሕትን ዘለዎ ሳጹን ኮይኑ፡ 83 ሚሜ ስፍሓት፡ 83 ሚሜ ዕምቆትን 102 ሚሜ ብራኸን ዘለዎ እዩ። እቲ ሳጹን ካብ 240gsm Munken Lynx፡ ዘይተለበጠ ዘላቕነት ዘለዎ ወረቐት ብተፈጥሮኣዊ ጻዕዳ ሕብሪ ዝተሰርሐ እዩ።

The Recognition

About the ናይ ሓጺን ሽልማት A' Design Award

The Heaven Lost ናይ ሽምዓ ጫውጫውታ (ፓኬጂንግ) ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። The Heaven Lost ናይ ሽምዓ ጫውጫውታ (ፓኬጂንግ) ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። The Heaven Lost ናይ ሽምዓ ጫውጫውታ (ፓኬጂንግ) ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The graphic design of this box is in a hand drawn style, it gives the design an aged look that suits the European mythology theme more. The graphic is continuous on all sides of the box, making the packaging more intriguing to the costumers. The box is in black and white to keep the design clean and sacred.
Dimensions & Packaging
Width 83 mm x Depth 83 mm x Height 102 mm
Tags
Packaging, Branding, Candle, Pattern, Hong Kong, Communication Design, Tai Tung
Production Technology
This design is a simple top and bottom box. The packaging uses 240gsm Munken Lynx, it is a sustainable material. It is our company’s social responsibility to utilize environmental-friendly materials. This variety of paper is in a natural white shade, and it has an uncoated smooth-but-not-too-smooth surface to give it a true natural paper feel. The material of choice is perfect for this ancient theme design.
Design Challenge
The most challenging part of this design is to create a visual that simulates looking down on earth from heaven on a box. Also, as I am a designer from Hong Kong, I am not familiar with European art style. Finding a lot of reference artwork helped me overcome these challenges.
Research
This design is a collaboration with a local candle brand. From their research, the target customers of this brand is between young adults to middle aged individuals. Most of the customers are cultured intellectuals who have a love in literature. Over 70% of the interviewees are willing to pay a higher price for a candle that has refreshing and stress relief property. Our high end and crisp design is based on the above research results.
Inspiration
As a company with 50 years of history and high quality products, Tai Tung is well-loved by European customers. Our designs are able to cater to European culture, and this design is inspired by European mythology. It is one of the first things that comes to people’s minds when talking about European culture. The design of this box depicts the gods looking for something lost from heaven and fallen to the mortal world. I put my imagination of heaven onto the design.
Project Duration
The project started in May 2021 in Hong Kong and finished in June 2021 in Hong Kong
Operation Flow
The product inside does not need a colorful packaging to attract customers, as its scent is already enough for customers to smell it through the box.
Patents
Copyrights belong to Tai Tung Gift Packaging Co. Ltd, 2021
Team Members
Designer: Yiu Chung CHAN
Image Credits
Copyrights belong to Tai Tung Gift Packaging Co. Ltd, 2021

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