MontGras Handcrafted ናይ ወይኒ መለለዪ ወረቐት by Ximena Ureta

MontGras Handcrafted ናይ ወይኒ መለለዪ ወረቐት by Ximena Ureta is a highly esteemed winner of the very prestigious 2022 ናይ ወርቂ ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ወርቂማዕሸጊ· 2022

MontGras Handcrafted ናይ ወይኒ መለለዪ ወረቐት

by Ximena Ureta

Client: MontGras

ናይ ወርቂ ሽልማት A' Design Award Winner in ማዕሸጊ Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About MontGras Handcrafted ናይ ወይኒ መለለዪ ወረቐት

ሞንትግራስ ሃንድክራፍትድ ብ2020 ዝተኣከቡ ካብ ሳሕቲ ዝርከቡ ዓይነታት ወይኒ ንዝተሰርሑ ሓሙሽተ ናይ ቺሌ ወይኒታት ዝተፈጥረ ተኸታታሊ መለለዪ ወረቐት ወይኒ እዩ። ነፍሲ ወከፍ መለለዪ ወረቐት ክልተ ስነ-ጥበባዊ ስርሓት የጣምር፣ እዚኦም ድማ ፊርማ ናይቲ ሰራሒ ወይንን ዝተፈላለየ ናይ ፊደላት ኣቀራርባ ናይቲ ዓመተ-ምህርቲ ቁጽርን ኮይኖም፣ ሓደ ዝተኻፈለ ግራፊካዊ መስመር ድማ ንሓሙሽቲኦም ዲዛይናት የወሃህዶም። እቶም መለለዪ ወረቓቕቲ ኣብ ባዕሉ ዝጣበቕ፣ ዘይተለበጠ፣ ማይ ዝጻወር፣ ንእርጋንን ንኣልትራቫዮለት ብርሃንን ዝጻወር ወረቐት እዮም ዝሕተሙ። ወርቃዊ ፎይል፣ ዳይ ካቲንግ፣ ምስ ጎሊሑ ዝወጽእ ቅርጺ ዝኸይድ ሲልክስክሪን ቫርኒሽን ማት መከላኸሊ ቫርኒሽን ነቲ መወዳእታ ስራሕ ይምልእዎ። ናይ ሰም ካፕሱል ንነፍሲ ወከፍ ጥርሙዝ ይዓጹ።

The Recognition

About the ናይ ወርቂ ሽልማት A' Design Award

MontGras Handcrafted ናይ ወይኒ መለለዪ ወረቐት ናይ ወርቂ ሽልማት A' Design Award ዝዓወተ እዩ፣ ንቀዳምነት ደረጃ ዘለዎም፣ ዘገርሙን ዝተፈልዩን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ወርቂ ጥበብን ፍልጠትን ክእለትን ዲዛይነራቶም ዘንጸባርቑ ኣዚዮም ሓደሽቲ፣ ርእይቶ ዘለዎምን ዘንጸባርቑን ፍጥረታት እዮም። MontGras Handcrafted ናይ ወይኒ መለለዪ ወረቐት ዘይተራእየ ዋጋ ዘምጽእ ኣዚዩ ዝተሞገሰ፣ ዝንባሌ ዘቐምጥን ሓውሲ ዝመስልን ፈጠራ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ወርቂ ሽልማት A' Design Award ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ብብዙሕ ጥቕሚ ዘስፍሕ ዘደንቕ ዝኽበር ፕሮጀክት እዩ። MontGras Handcrafted ናይ ወይኒ መለለዪ ወረቐት ሓያል ድሌት ዘሕድር፣ ተሃዋሕዋሕ ዘበራብር፣ ፈጠራ ዘተባብዕን ንዓና ዘማርኽን እዩ።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: MontGras Handcrafted is a range of very unique wines elaborated on a small scale and with important points of differentiation from other Chilean wines.
The specifications for vines, valleys and winemakers are...
White Wine, Riesling, D.O. Mulchen Bio-Bio Valley by Santiago Margozzini.
Red Wines, Pinot Noir Amaral Vineyard, D.O. Leyda Valley by Adolfo Hurtado, Cinsault D.O. Guarilihue Itata Valley by Alberto Antonini, Carignan D.O. Crucesillas Cauquenes Valley by Carla Dosque, Cabernet Franc Intriga Vineyard D.O. Linderos Maipo Valley by Cristian Correa.
Dimensions & Packaging: Handcrafted is a label printed on self adhesive, uncoated, water-resistant Wet Strength paper. It is FSC certified, confirming the commitment to use raw materials from forests grown under responsible management. It is resistant to aging and ultraviolet light.
Bordeaux Label Dimension: 10.5 x 8 cm.
Burgundy Label Dimension: 8.5 x 9.7 cm.
Wax capsule.
Tags: Etiqueta de vino, packaging, design, label, wine, Rare, arte, Handcrafted, Ximena Ureta, Vino chileno, chilean designer, MontGras
Production Technology: Printed on Fasson Cuvee Mareele White paper 90gr with quadrichromy using digital technology on an HP Indigo 6900 machine and its finishing applications on a Digicon. Folia Gold Matte Luxor MTS 425 with die cut, silkscreen varnish with mechanical relief and Mat UV protection varnish.
Design Challenge: The requirement and challenge was to create five different labels following a unifying graphic line with a box that contains them.
Two pieces of art where merged into each label with the five winemakers signatures and five different typographic games for each number. As result all the labels are highly expressive and boast a great personality to create a serie with a restless, changing, and impetuous graphic for wines made of rare strains from different valleys located in different parts of Chile and harvested in 2020.
Research: There has been a lot of visual research, both in artistic experimentation and in graphic exploration. Countless pieces of art were created, a considerable number of paintings that required the correct fusion to produce tension and movement in each wine label. Each pair of art had to offer the design the certainty that the information on the label would be kept in the same place. All the typographic number games had to be different in a distinguished and integrative way.
Inspiration: MontGras Handcrafted is the consequence of a constant search to create distinctive handmade products with a sense of origin, its a line of unique wines where five prestigious Chilean winemakers chose different valleys to create wines from uncommon, rare and different Chilean grape varieties to surprise consumers with innovative proposals.They are expressive, creative and is the winemakers answer to the passion for wine.
Project Duration: The MontGras Handcrafted packaging began in April and ended in October 2021. Afterwards, we started working on the container box of the five wines. These were worked on from October to January 2022. Both were printed in Santiago de Chile.
Operation Flow: This packaging is currently sold in Chile and is to be sold in the most important markets in which MontGras is present focusing on Asia (China, Korea and Japan). Also, Brazil, the UK, Taiwan, Hong Kong, Vietnam, Denmark, the Netherlands, Germany, Mexico, and Paraguay.
Team Members: Art direction and design: Ximena Ureta
Second designer: Francisca Furgones
Art: Ximena Ureta
Box second designer: Paulina Larrain
Image Credits: Image #1, #2, #3, #4, #5: Jorge Brantmayer.