ዲዛይን Shuanghui Rebrand ናይ ስስጋ ጥቕላል (ፓኬጂንግ) ብ Tiger Pan ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2022 ናይ ነሓስ ሽልማት A' Design Award እዩ።
ነሓስማዕሸጊ· 2022
Shuanghui Rebrand ናይ ስስጋ ጥቕላል (ፓኬጂንግ)
ዓሚል: Shuanghui Group
ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #130897 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Shuanghui Rebrand ናይ ስስጋ ጥቕላል (ፓኬጂንግ)
ሹዋንሁይ ሪብራንድ፡ ኣብ ቻይና ዝሽየጥ ዝበሰለ ሃም ምህርቲ ዝምልከት ናይ ፓኬጂንግ ዲዛይን እዩ። እዚ ዳግመ-ዲዛይን እዚ፡ ንዋናውያን ኤለመንትታት ብራንድ እናዓቀበ፣ ነቶም ፒክሰላዊ ስእልታት ብጂኦሜትሪካዊ ግራፊክስ ብምትካእ፡ እቲ ጥቕላል ካብ ርሑቕ ክልለ ዝኽእል ገይርዎ ኣሎ። ትርኢታት እቲ ምህርቲ ካብ ዝተፈላለየ ኩርናዓት ከምኡውን ብዝተፈላለየ ውሁድነት ዝርኣዩ፡ ናብ ዝተጠምጠሙ ቅርጽታት ቀሊሎም ቀሪቦም ኣለዉ። ሰለስተ ጉጅለታት ብሩህ ሕብርታት ንዝተፈላለዩ ጣዕምታት ይፈሊ። ንጹር ኣቀማምጣ ሓበሬታን ሓድነት ዘለዎ ስርዓት ተኸታታልነትን፡ ንዓደግቲ ንዝደልይዎ ኣቕሓ ብቕልጡፍ ንኽረኽብዎ ይሕግዞም። እቲ ሓድሽ ናይ ብራንድ ጽሑፍ ኣገባብ፡ ልኡም ቅርጺ ቅስቲ ይኽተል።
እቲ ኣፍልጦ
ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award
Shuanghui Rebrand ናይ ስስጋ ጥቕላል (ፓኬጂንግ) ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Shuanghui Rebrand ናይ ስስጋ ጥቕላል (ፓኬጂንግ) ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Shuanghui Rebrand ናይ ስስጋ ጥቕላል (ፓኬጂንግ) ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- The popularity of Shuanghui Wangzhongwang ham in China is the same as the popularity of Coca-Cola in the United States. It is a super large single product with over 10 billion sales every year; it is also a national-level product that accompanies generations of youth; it is also synonymous with the category of cooked ham. It's just that the product packaging that has not been updated for more than 13 years is still stuck in the 1980s.
- ዓቐንን ማዕሸግን
- Outer bag: Width130mm x Depth30mm x Height235mm
Casing: Width19mm x Depth19mm x Height147mm - መለለዪታት
- Sausage, Food, environmental protection, rebrand, super symbol, Tiger Pan
- ናይ ምፍራይ ቴክኖሎጂ
- The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products.
- ናይ ዲዛይን ብድሆ
- The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
The new font design of the brand is curved with a 3.36 degree arc and more clearly presents elastic product properties. After testing, the attractiveness of the new design in the sales terminal is 4.6 times that of the old product. - ምርምር
- The design content is limited by the relative backwardness of packaging and printing technology at that time, so it presents an old and vulgar product state. The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
- ምንጪ ሓሳብ
- Rebirth of a national product
We retain the original design elements as much as possible, and use geometric graphics instead of pixelated methods to enhance the transmission efficiency of the product over longer distances. The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products. - ናይ ፕሮጀክት ግዜ
- The project lasts 2 month, designed in Shenzhen and produced in Luohe, Henan.
- ናይ ስርሒት ፍሰት
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- ኣባላት ጋንታ
- Creative Director: Tiger Pan
Graphic Designer: Yuxuan He
Graphic Design: Han Wang
Image Editing: Yuling Zhu
Image Editing: Chao Ma
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu - ናይ ስእሊ ክረዲት
- Image #No 1: Photographer Yuling Zhu
Image #No 2: Photographer Yuling Zhu
Image #No 3: Photographer Yuling Zhu
Image #No 4: Photographer Yuling Zhu
Image #No 5: Photographer Yuling Zhu
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
