ዲዛይን Treasured Brew of the Cave ቀንዲ ተግባር፡ ናይ ባይጁ ጥርሙዝ መዐሸጊ ብ Tiger Pan ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2022 ናይ ብሩር ሽልማት A' Design Award እዩ።
ብሩርማዕሸጊ· 2022
Treasured Brew of the Cave ቀንዲ ተግባር፡ ናይ ባይጁ ጥርሙዝ መዐሸጊ
ዓሚል: Jiugui Liquor Co., Ltd
ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ብሩር ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #130922 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Treasured Brew of the Cave ቀንዲ ተግባር፡ ናይ ባይጁ ጥርሙዝ መዐሸጊ
ብ"Treasured Brew of the Cave" ዝፍለጥ ንቻይናዊ ባይጁ ዝተዳለወ መዐሸጊ ዲዛይን እዩ። እቲ ክላሲካዊ ናይ ኮረሻ ጥርሙዝ ቅርጺ ተሓልዩ፣ ኣብ ክሳድ ጥርሙዝ ገመድ ተጠቕሊሉ፣ እቲ ንዋት ግን ካብ ሸክላ ናብ ብልቃጥ ተቐዪሩ። እቲ ናይ ብልቃጥ ገጽ ብራሂን ሸፋፍነትን ወሲኹ ነቲ ጥርሙዝ ካብቲ ብኻልኦት ብራንዳት ዝጥቀሙሉ ናይ ሴራሚክ መዐሸጊ ፍሉይ ይገብሮ። ኣብ መሰረቱ ናይ ዋሻ ማህዘን ጽንዖት ፅንሒት ንምግላጽ፣ እቲ ብህዝቢ ሚያኦ ካብ ነዊሕ እዋን ጀሚሩ ዝጥቀሙሉ ዝነበሩ ኣገባብ፣ ብጥንታዊ ቻይናዊ ናይ ሥእሊ ኣገባብ ጎቦ ተቐሪጹ ኣሎ። እቲ ጥርሙዝ ጽሩይን ግሉጽን ኮይኑ፣ ቁጽሪ ሽዱሽተ ተሓቲሙሉ ኣሎ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ብሩር ሽልማት A' Design Award
Treasured Brew of the Cave ቀንዲ ተግባር፡ ናይ ባይጁ ጥርሙዝ መዐሸጊ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Treasured Brew of the Cave ቀንዲ ተግባር፡ ናይ ባይጁ ጥርሙዝ መዐሸጊ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Treasured Brew of the Cave ቀንዲ ተግባር፡ ናይ ባይጁ ጥርሙዝ መዐሸጊ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- Dongzang is a special storage method in Chinese baijiu. The distilled high-quality baijiu is stored in the Miao cave of Wenrun Supermarket for a long time before bottling. The sack bottle shape of JiuguiJiu has a strong impression in China. Our challenge here is to retain the important characteristics of sack bottles while conforming to contemporary aesthetics, surpassing consumer expectations.
- ዓቐንን ማዕሸግን
- Bottle size: Width98mm x Depth98mm x Height195mm
Wine box size: Width135mm x Depth135mm x Height300mm - መለለዪታት
- Chinese Baijiu, Embossment, Bottle, High End, Tiger Pan
- ናይ ምፍራይ ቴክኖሎጂ
- The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time. With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
- ናይ ዲዛይን ብድሆ
- With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
- ምርምር
- While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
- ምንጪ ሓሳብ
- Treasured Brew of the Cave
Known widely, the previous designer now ages 97. His design has been a classic for the past 4 decades, causing a dilemma for brand owners to carry out anything new. We chose to keep the original shape of the bottle, whose neck is rounded with rope, yet material is changed from porcelain to glass. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time. - ናይ ፕሮጀክት ግዜ
- The project was done within 3 months. The design is finished in Shenzhen, production in Xiangxi City, Hunan Province.
- ናይ ስርሒት ፍሰት
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
- ኣባላት ጋንታ
- Creative Director: Tiger Pan
Graphic Design: Qian Chi
Image Editing: Juanjuan Wu
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie - ናይ ስእሊ ክረዲት
- Image #No 1: Photographer Juanjuan Wu
Image #No 2: Photographer Juanjuan Wu
Image #No 3: Photographer Juanjuan Wu
Image #No 4: Photographer Juanjuan Wu
Image #No 5: Photographer Juanjuan Wu
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
