ናብ ትሕዝቶ ሕለፍ
Gregory Donut ናይ ዶናት ዕሽግ ብ Stora Enso China Packaging

ዲዛይን Gregory Donut ናይ ዶናት ዕሽግ ብ Stora Enso China Packaging ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2022 ናይ ነሓስ ሽልማት A' Design Award እዩ።


ነሓስማዕሸጊ· 2022

Gregory Donut ናይ ዶናት ዕሽግ

ብ Stora Enso China Packaging

ዓሚል: Stora Enso China Packaging

ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award

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ዝተረጋገጸ ተሸላማይ

ንቁጽሪ #130936 ሽልማት ኣረጋግጽ

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Gregory Donut ናይ ዶናት ዕሽግ

ግርጎሪ ዶናት ካብ ወረቐት ዝተሰርሐ ናይ ዕሽግ ንድፊ ኮይኑ፣ ንዶናት ከም ተማላኢ ብልዒ ዝሽየጥ ዘገልግል እዩ። ኩሉ ዝረአ ወረቐት ምስ ብልዒ ንኽራኸብ ዝኸውን ደረጅኡ ዝሓለወ እዩ። ቀፎ ካብ ዝለዓለ ጽንዓት ዘለዎ FBB ወረቐት ዝተሰርሐ ኮይኑ፣ ብማይ-ተመርኮስ ዝገበረ ማት ቫርኒሽ ዝተለበጠ ንሕብሪ (ኢንክ) ዝጣበብ፣ ብተመሳሳሊ ምስ ብልዒ ዝሳነይ ናይ ሶያ ኢንክ ዝተሓትመ እዩ። ናይ ተስዓ ዲግሪ ናይ ምዙር ኣቀማምጣ ቅርጺ ድማ ንዓሻጊ ንሳንዱቕ ብቅልጡፍ ንኽቐርፃ ዘኽእሎ ኮይኑ፣ በዚ ምኽንያት ዕሽግ ጣውላ ኮይኑ ክጓዓዝ ይኽእል። ሓንቲ ሳንዱቕ ሽዱሽተ ዶናት ዝሓዝ ኮይና፣ ክልተ ዓቐን ናይ ቀፎ ኢድ ድማ ንሽዱሽተ ወይ ዓሠርተ-ክልተ ቁራስ ይሰማማዕ። ብሰማያዊ-ቀጠንያ (ነቪ ብሉ) ግራፊክስ ምስ ናይ ዶናትን ስርናይን ስእልታት ናይ መርከበኛ ባህሊ የዘኻኽር።

እቲ ኣፍልጦ

ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award

Gregory Donut ናይ ዶናት ዕሽግ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Gregory Donut ናይ ዶናት ዕሽግ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Gregory Donut ናይ ዶናት ዕሽግ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት
Gregory donuts tenets are pays attention to all small details and bring healthy life to the modern people. Healthy low sugar, whole wheat bread base go with handmade elaboration, make everyone can enjoy healthy and exquisitely food conveniently. All the objectives about the graphic design, convenient structure design and 100% paper-base packaging materials recipe are to echo the brand idea.
ዓቐንን ማዕሸግን
Outer box size: 200mm L x 154mm W x 85mm H
Forming size (6 in 1): 201mm L x 155mm W x 86mm H(without handle)
Forming size (12 in 1): 201mm L x 155mm W x 172mm H(without handle)
Well-suited Retail take-away Packaging
መለለዪታት
Donuts packaging, Sustainable packaging, Convenient packaging, Take-away food, Sailor culture
ናይ ምፍራይ ቴክኖሎጂ
All visible paper are food contact grade materials.
Sleeve are made by FBB paper with high tenacity, to meet the strength requirement, coated with water base high abrasion matt varnish to achieve the function of ink protection.
Printed by food grade soy ink.
Patent 90 degree rotational structure design achieved rapidly packing and flat delivery format.
ናይ ዲዛይን ብድሆ
Regarding the brand communication requirements, the biggest challenge is how to bring the healthy brand idea to buyers directly with a minimalist graphic design.
Regarding the structure and material recipe, the biggest challenge are to achieve the rapid packing process with good cost control and food grade requirements.
ምርምር
In 1947, a captain by the name of Hanson Gregory drove his boat in a voyage. Because of the violently shake cause by the wave and wind, he found that he can not eat his bread when driving. To overcome this situation, he had an inspiration to cut a hole in the middle of his buns and string them in the banner beside the helm. That is where donuts comes from.
This design can completely reflect the brand tenet: detail oriented, healthy life and poetic sailor culture.
ምንጪ ሓሳብ
Design elements derived from Gregory captain experience. Navy blue, spary white coordinate Donuts and wheat illustration, against wheat brown, bring healthy and poetic sailor culture to the everyone. Rotational forming motion seem to be operating rudder, sail towards the distant horizon with ideal.
ናይ ፕሮጀክት ግዜ
The project started in January 2021 and launched in March 2021 in Dongguan, Guangdong Prov, China.
ናይ ስርሒት ፍሰት
All the manufacturing processes are full automated and transported to bakery in flat format. The packer can rotate the inner part 90 degree to forming and finish the packing process rapidly and conveniently. Each box can contain 6 pieces of donuts. Depends on different buying demand, there are two different size of sleeve handles to choose from, which can meet 6 pcs or 12 pcs packaging form.
ፓተንታት
Structure utility model patent copyright belongs to Stora Enso China Packaging
ኣባላት ጋንታ
Innovation and Design Director: Dick To
Senior Design Manager: Jinglun Cui
Structure Manager: Qinwu Zhao
Graphic Manager: Hong Zheng
Graphic Designer: Yueying Chen
Structure Designer: Zhiping Li

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ጽቡቕ ዲዛይን ዓቢ ኣፍልጦ ይግብኦ

A' Design Award ንጽቡቕ ዲዛይን ዝወሃብ ኣህጉራዊ ብዳያኒት ዝግምገም ሽልማት እዩ። ኣብ A' Design Award ብምስታፍ ብብቕዓት ዝተመስረተ ኣፍልጦ ንምርካብ፣ ዝና፣ ክብርን ሓበሬታን ንስራሕካ ንምርካብ ዕድል ሓዝ። ስራሕካ ንA' Design Award ጠቐስ እሞ ንቕሉዕ ናይ A' Design Prize ተወዳደር።

ጠቐስ