BeeHacchee ናይ ታርት ጥርዙር by Shingo Furusho

BeeHacchee ናይ ታርት ጥርዙር by Shingo Furusho is a highly esteemed winner of the very prestigious 2022 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ሓጺንማዕሸጊ· 2022

BeeHacchee ናይ ታርት ጥርዙር

by Shingo Furusho

Client: Kiyomasa Seika Co.

ናይ ሓጺን ሽልማት A' Design Award Winner in ማዕሸጊ Category

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Colors

The Design

About BeeHacchee ናይ ታርት ጥርዙር

ቢሂቻቺ ንሓደ ናይ መዓር ጨበቶ ታርት ዝተዳለወ ናይ ጥርዙር ንድፊ እዩ። እቲ ሳንዱቕ ሸዱሽተ-መዓዝናዊ ቅርጺ ዘለዎ ኮይኑ፣ ንመዓርታት ዘዘኻኽር ብምዃኑ ንሓሳብ ናይ መዓር ትርኢታዊ ቅርጺ ይህቦ። እቲ ጥርዙር ካብ ሓደ ጥራይ ቁራጽ ካርቶን ዝተሰርሐ ኮይኑ፣ 224 ሚ.ሜ. ስፍሓት፣ 195 ሚ.ሜ. ዕምቆት፣ ከምኡውን 44 ሚ.ሜ. ቁመት ኣለዎ። ናይ ክራፍት ወርቕቲ ወረቐት ልሙድን ቀረባ ዝመስል ትዕዝብቲ ዝህብ ኮይኑ፣ ኣብ ልዕሊ ገጽ እቲ ጥርዙር ተሓቲሙ ዘሎ ብጫ ዝሕብሩ ዙርያ ግና ንፅብራቕ ይውስኽ። ኣብ ልዕሊ ናይ ክራፍት ወርቕቲ ወረቐት ብጫ ሕብሪ ምሕታም ከቢድ እዩ፣ ምኽንያቱ እቲ ሕብሪ ኣብ ውሽጢ እቲ ወረቐት ስለ ዝጠሓል፣ ስለዚ እቲ ዝተደለየ ውጽኢት ንምርካብ ብዙሕ ክእለት ዘለዎ መሓዚ ናይ ሕትመት ስራሕ ተመሪጹ ተጠቒሙሉ።

The Recognition

About the ናይ ሓጺን ሽልማት A' Design Award

BeeHacchee ናይ ታርት ጥርዙር ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። BeeHacchee ናይ ታርት ጥርዙር ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። BeeHacchee ናይ ታርት ጥርዙር ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Package design for Honey Cheese Tart. Yellow printing was applied to kraft paper, which is generally considered difficult to color. Since the concept of the cheese tart is honey, we designed a hexagonal cardboard box that represents a beehive.
Dimensions & Packaging: Cardboard package / Width 224mm x Depth 195mm x Height 44mm
Tags: Package, cardboard, kraft paper, hexagon, sweets, cake
Production Technology: The main features and difficulties of this package were the hexagonal design and the yellow coloration on kraft paper. The hexagonal shape worked well because I was able to use pizza boxes as a reference, but for the color, printing companies generally dislike yellow color on kraft paper because the color sinks into the paper. However, we were able to find a printing company with a high level of technology, and this design was realized.
Design Challenge: In general, printing companies do not like to manufacture difficult This time, "yellow printing on cardboard" also tends to be avoided because the color often sinks and does not come out as desired. However, with the cooperation of our highly skilled paper container manufacturing partner, we were able to complete the package just as we had imagined.
Research: In order to get the target audience to purchase the product from among the countless sweets available, it had to meet the requirements of being impactful, casual, and photogenic. So we paid attention to the shape, color scheme and design of the package, and it became more widely known.
Inspiration: Since this is a casual product, I designed and packaged it in kraft paper, which is used for cardboard. Since the concept of the product is honey, I designed it in a hexagonal shape to resemble a beehive, with a yellow border for impact.
Project Duration: A project commissioned and produced by Kiyomasa Seika Co. in 2021.
Operation Flow: This package is made of a single piece of cardboard.
Patents: Copyrights belong to Shingo Furusho.
Team Members: Paper container manufacturing:KURAOKA PACKAGING SERVICE
Image Credits: Image #1: Photographer Katsuhiro Hirata, Variations, 2021.
Image #2: Photographer Hidenori Kino, Variations, 2021.
Image #3: Photographer Katsuhiro Hirata, Variations, 2021.
Image #4: Photographer Katsuhiro Hirata, Variations, 2021.
Image #5: Photographer Hidenori Kino, Variations, 2021.