ዲዛይን Voila Cool Stuff ዕሽግ ጀላቶ ብ Kamal Rizk - Bold Branding ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2022 ናይ ሓጺን ሽልማት A' Design Award እዩ።
ሓጺንማዕሸጊ· 2022
Voila Cool Stuff ዕሽግ ጀላቶ
ዓሚል: Voila Dessert Shop
ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ሓጺን ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #131926 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Voila Cool Stuff ዕሽግ ጀላቶ
እዚ ን9 ጣዕምታት ጀላቶ ዝተዳለወ ተኸታታሊ ዕሽጋት ኮይኑ፡ ኣብ ትሕቲ ሓደ ምልክታዊ ሎጎ ዝተሓወሰ፡ ዲዛይነሩ ንኣቀራርባ ጀላቶ ዳግማይ ዝቐረጾ እዩ። ሓድሽ ቴማ ፈጢሩ፡ በዚ ድማ ንዝተፈላለዩ ጣዕምታት ብቅርጺ ምልክታውያን ፍርያትን ቅጥዕታት ማርን፡ ፍሉይ ታይፖግራፊን፡ ከምኡ'ውን ንኤለመንትታት ዲዛይን ዘድምቑ ተዛመድቲ ፍሩያት ሕብርታትን ብምጥቃም ዳግማይ ገይሩ ኣስተንበዮም። እቲ ዲዛይን ኣብ ምሉእ እቲ ደረጃ ዝተጠቀመሉ ምልክት ልሳን ብምጥቃም ንኣምር ጣዕሚ ብቐሊሉ ዳግማይ ዝፈጠረን ንምግንዛብ ዝተፈልየ መንገዲ ዘልዕልን እዩ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ሓጺን ሽልማት A' Design Award
Voila Cool Stuff ዕሽግ ጀላቶ ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Voila Cool Stuff ዕሽግ ጀላቶ ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Voila Cool Stuff ዕሽግ ጀላቶ ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- This ice cream packaging design uses the illustration language to beautifully translates the flavor in a new unique and fresh design as well as communicate the brand image and the high product’s quality standards.
Each label has a differentiating color combination that is relatable to the flavor, with a bold readable title in the middle, and each label includes 4 main icons, which are the flavor pattern, the tasting tongue, the flavor typo, and the exciting optical illusion icon. - ዓቐንን ማዕሸግን
- Various Tapered Paper Ice Cream Containers
- መለለዪታት
- branding, packaging, packaging, illustration, typography, icecream, identity
- ናይ ምፍራይ ቴክኖሎጂ
- Ice cream is meant to be licked, and enjoyed with all the taste buds in the tongue. Each group of flavors has a unique impact to our taste buds, thus we grouped the flavours by their taste effect into 4 main categories
Spade, the loved classics like chocolate
Spark, the spark of the fresh taste like fruity flavors
Electric bolt, the clash of flavors that creates unforgettable experiences like yogurt berry or salted caramel
Flower, represents all the nutty rich flavors that elevates ice cream taste - ናይ ዲዛይን ብድሆ
- working on this cool project was very exciting for our team in Bold Branding; and to create a design language that works with 9 different flavors - so far and ready for expansion - was a challenge that we enjoyed creating and executing!
- ምርምር
- Our research was qualitative to find out what do the audience expect to see in a new ice cream packaging; and how they like and understand the new visuals; and whether it would affect their buying choice
We surveyed random existing customers from the shop;
It was described as; appealing, nostalgic, iconic, colorful, modern, and cool!
Some results indicated difficulties in interpreting some icons; which led to design modifications so that it would be more clear, easy, and more memorable - ምንጪ ሓሳብ
- The main inspiration for this design was the flavors’ shapes along with the joyful nostalgic ice cream experience, converted to soft colors and modern lines, neat patterns, fun elements & typography.
The design come together to embrace the cool flavors with a hint of the nostalgic familiar feelings without having to include a direct icon or photo of the flavor. - ናይ ፕሮጀክት ግዜ
- The project started May 2021 in Cairo, Egypt and finished in September 2021 in Cairo Egypt
- ናይ ስርሒት ፍሰት
- We fashioned a unique initials typo for each flavor.. connecting it with the relatable color palette, the distinctive geometric flavor pattern, and the fun optical illusion elements that expresses the different feelings you get while enjoying ice cream; clients will be able to easily differentiate each flavor on the shelve and quickly grab their favorite bucket!
The packaging is made of plastic lined paperboard which is a more environmental friendly packaging option than 100% plastic containers - ኣባላት ጋንታ
- Kamal Rizk - Designer
Sarah El Kasaby - Project Manager
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
