PickyPods ዕሹግ ተወሳኺ መድሃኒታት by Angela Spindler is a highly esteemed winner of the very prestigious 2022 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ብሩርማዕሸጊ· 2022
PickyPods ዕሹግ ተወሳኺ መድሃኒታት
Client: Depot Creative
ናይ ብሩር ሽልማት A' Design Award Winner in ማዕሸጊ Category
Verified Award Winner
Verify Award Status for #132068The Design
About PickyPods ዕሹግ ተወሳኺ መድሃኒታት
እቲ ኤጀንሲ ንፍሉይ ዝኾነ ተኸታታሊ ተወሳኺ መድሃኒታት መለለዪ ምስልን ዕሹውን ንምፍጣር ዕማም ተዋሂብዎ ነይሩ። እቶም ናይ ኮላጀንን ፕሮባዮቲክን ተወሳኺ መድሃኒታት ሳሼታት ብዕድመ፡ ብጾታን ብካልኦት ኣገደስቲ ረቛሒታትን መሰረት ኣብ ኣካላት ጥሑስ ምትዕርራይ ንምግባር ተቐሚሮም ኢዮም። ሕብሪ እቲ ቀንዲ መራሒ ናይዚ ፕሮጀክት እዩ። ነቶም ናብ ጂም ዝኸዱ ዕላማኡ ደማቕን ጸዓታውን ኪስምዓሎም ምኽኣል ነይርዎ። መለለዪታት ጾታ ነቶም ምስ ጾታ ዝተኣሳሰሩ ቀመራት ንምግላጽ ተጠቒሞም እዮም፡ እዚ ድማ ካልእ ፍልልይ ናይዚ ምልክት ምርት እዩ።
The Recognition
About the ናይ ብሩር ሽልማት A' Design Award
PickyPods ዕሹግ ተወሳኺ መድሃኒታት ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። PickyPods ዕሹግ ተወሳኺ መድሃኒታት ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። PickyPods ዕሹግ ተወሳኺ መድሃኒታት ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The supplement area is saturated with options, each one claiming to turn humans into ultra enhanced creatures with extraordinary existences. PickyPods is a bit different. The collagen and probiotic supplement sachets are formulated to make fine adjustments to our bodies according to age, gender and other important factors.
Color is the star player of this project—it needed to feel bold and energetic for its gym-going target. - Dimensions & Packaging
- Pouch: 170mm x 120mm x 45mm
Sachet: 80mm x 130mm
Label: 210mm 42mm
Pouch/Sachets Print: 5 colour + Spot UV + Matt Varnish
Labels: 1 Colour + Matt Varnish - Tags
- Packaging Design, Supplement Packaging Design, Pouch Design, Branding Design,
- Production Technology
- Stand up pouches, zip lock closures/Sachets/Labels
Pouch & Sachets Materials: MOPP / VMPET / LLDPP
Labels: Self adhesive semi gloss - Design Challenge
- The challenge was to find a creative way to allow 12 flavour variants be visually communicated, while keeping the print run as generic as possible. The solution was to print only 2 generic pouches that could be varied with flavour stickers. This made for a viable economic solution for the start up business.
- Research
- The supplement category is very saturated and competitive, so the design aims to disrupt with its bold icon design focus. The gender symbols are universally understood, providing instant recognition and differentiation.
The outer packs are generic and the flavour variants are manually stickered, to assist with this low volume startup business model. - Inspiration
- The logo is inspired by a fine tune wing nut as this brand is all about tailoring the needs of both women and men.
Key to the brand communication are the large sex symbols which shout out to the gender-specific formulas, and flavor labels appeal to personal preference. - Project Duration
- Project duration 4 months, Sydney 2020
- Operation Flow
- Resealable pouch
- Team Members
- Angela Spindler: Creative Director/Designer
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