ዲዛይን Tsingtao Beer መጠቕለሊ ህያብ ቢራ ብ Tsingtao Brewery Culture Media Co., Ltd. ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2022 ናይ ብሩር ሽልማት A' Design Award እዩ።
ብሩርማዕሸጊ· 2022
Tsingtao Beer መጠቕለሊ ህያብ ቢራ
ብ Tsingtao Brewery Culture Media Co., Ltd.
ዓሚል: Tsingtao Brewery Culture Media Co.,Ltd.
ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ብሩር ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #132955 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Tsingtao Beer መጠቕለሊ ህያብ ቢራ
ጺንግታኦ ቢራ ንመበል 120 ዓመት ኣገልግሎት ናይቲ ብራንድ ተባሂሉ እተፈጥረ መጠቕለሊ ሳንዱቕ ህያብ እዩ። እቲ ዲዛይን ሰለስተ ጥንታዊ ፒልዝነር ቢራታት ዝሓዘ ኮይኑ፡ ኣብ ፍሉይ ስነ-ህንጻ ቺንግዳኦ እተመስረተ እዩ። እቲ ስእሊ ኣብ ከባቢ ዘለዉ ፍሉጣት ቦታታት ምስ ባህሊ ብራንድ ብምጥማር፡ ኣብ መንጎ እቲ ብራንድን ባህሊ እቲ ዞባን ዘሎ ምትእስሳር የርኢ። እቲ ደጋዊ ሳንዱቕ ናብ ክልቲኡ ወገን ይኽፈት፡ እዚ ምንቅስቓስ ካብ ምብቓል ሆፕስ፡ ሓደ ካብ ንብረት ቢራ፡ ዝተመሓደረ እዩ። እቲ ህያብ ሳንዱቕ ምስ ተኸፍተ እቶም ቢራታት ይረኣዩ። ፍሉይ ወረቐት ተጠቒሙ፡ ምፍራይ ድማ UV ሕትመት፡ ብሙቐት ምሕታምን ኤምቦስንግን ዘጠቓልል እዩ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ብሩር ሽልማት A' Design Award
Tsingtao Beer መጠቕለሊ ህያብ ቢራ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Tsingtao Beer መጠቕለሊ ህያብ ቢራ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Tsingtao Beer መጠቕለሊ ህያብ ቢራ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- The Tsingtao Beer packaging is designed for the 120th anniversary of its inception. It contains a gift box based on the distinctive architectures of Qingdao and three vintage Pilsner beers. The basic elements of the illustration include landmark and brand culture, which demonstrate the integration of brand and regional cultures.
- ዓቐንን ማዕሸግን
- Width 276mm x Depth 90mm x Height 286mm
- መለለዪታት
- Tsingtao Beer, Gift Box, 120th anniversary, Pilsner Beer, Regional Cultures
- ናይ ምፍራይ ቴክኖሎጂ
- Paper used to meet the requirements of environmental protection of specialty paper, production process: UV printing, hot stamping, embossing.
- ናይ ዲዛይን ብድሆ
- The challenge of designing this product lies in finding a universally accepted cultural icon in Qingdao, which is also closely related to Tsingtao Beer. Target audience and consumption mode are the second challenge the packaging design has encountered. For that matter, the product has selected iconic symbols and colors of illustration during the process of brewing, thus showcasing the theme of anniversary.
- ምርምር
- It is true that every city has its own exclusive pace and culture. There are no counterparts in China like Qingdao who, apart from regarding beer as both a food and a cultural icon, has merged beer into the lifestyle. The inclusive humanism of Qingdao is poured in every can of beer, which, along with the fragrance of beer, is spread to China and beyond.
- ምንጪ ሓሳብ
- The illustration, inspired by the cultural icons of Tsingtao Beer and distinctive regional elements of Qingdao, is designed based on historical documents and local traditional architectures, which is now a postcard for inviting users to Qingdao as an ideal destination.
- ናይ ፕሮጀክት ግዜ
- This project was started in January 2021 in Qingdao, and was finished in April 2022.
- ናይ ስርሒት ፍሰት
- The outer case is a gift box that can be unfolded to both sides. This is inspired by the blossom of hops, one of the ingredients, thus building a close relationship with the product. When opened, three vintage Pilsner beers is in sight.
- ኣባላት ጋንታ
- Art Direction: Junhai Zhu
Art direction: Chuyue Wu
Graphic Design: Xiaolong Yang
Graphic Design: Chengcheng Liu
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
