Shijian Chuxin ናይ ሻሂ መዐሸጊ by Longxiang Li

Shijian Chuxin ናይ ሻሂ መዐሸጊ by Longxiang Li is a highly esteemed winner of the very prestigious 2022 ናይ ወርቂ ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ወርቂማዕሸጊ· 2022

Shijian Chuxin ናይ ሻሂ መዐሸጊ

by Longxiang Li

Client: Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.

ናይ ወርቂ ሽልማት A' Design Award Winner in ማዕሸጊ Category

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Colors

The Design

About Shijian Chuxin ናይ ሻሂ መዐሸጊ

ሺጅያን ቹሺን ንሻሂ ዝተዳለወ ናይ መዐሸጊ ዲዛይን እዩ። እቲ ዲዛይን ካብ ስነ-ህይወታዊ ኣታኽልቲ ሻሂ ጓይዡ፡ እንቁራሪት፡ ጨራሩ፡ ኣራይቲ ሻሂን ሩባ ችሹይን ዝተመስጠ ስእላዊ ምስልታት ይጥቀም። እቶም ብቻይናዊ ቅዲ ዝተሳእሉ ስእልታት ንስነ-ህይወታዊ ኩነታት ናይቲ ፍርያት ዝፈርየሉ ከባቢ ዘንጸባርቁ ኮይኖም፡ ነቲ ብራንድ ፍሉይ ዓይነታዊ ቋንቋ ይህብዎ፡ እዚ ድማ ንመንእሰያት ተጠቀምቲ ዝዓለመ እዩ። እቲ መጠቅለሊ ወረቐት ካብ ጻዕዳ ፍሉይ ወረቐት ዝተሰርሐ ኮይኑ እቶም ስእልታት ተሓቲሞምሉ ኣለዉ። እቲ ሳጹን ብሌዘር ሕትመትን ወርቃዊ ውዑይ ምሕታምን ዝተወደአ ኮይኑ፡ 300 ብ 120 ብ 80 ሚሊሜተር ዝዓቐኑ እዩ። እቲ ሳጹን ብቐሊሉ ይኽፈት፡ እቶም ቀለልቲ ንዋት ድማ ንብዝሒ ፍርያት ዝሰማምዑ እዮም።

The Recognition

About the ናይ ወርቂ ሽልማት A' Design Award

Shijian Chuxin ናይ ሻሂ መዐሸጊ ናይ ወርቂ ሽልማት A' Design Award ዝዓወተ እዩ፣ ንቀዳምነት ደረጃ ዘለዎም፣ ዘገርሙን ዝተፈልዩን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ወርቂ ጥበብን ፍልጠትን ክእለትን ዲዛይነራቶም ዘንጸባርቑ ኣዚዮም ሓደሽቲ፣ ርእይቶ ዘለዎምን ዘንጸባርቑን ፍጥረታት እዮም። Shijian Chuxin ናይ ሻሂ መዐሸጊ ዘይተራእየ ዋጋ ዘምጽእ ኣዚዩ ዝተሞገሰ፣ ዝንባሌ ዘቐምጥን ሓውሲ ዝመስልን ፈጠራ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ወርቂ ሽልማት A' Design Award ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ብብዙሕ ጥቕሚ ዘስፍሕ ዘደንቕ ዝኽበር ፕሮጀክት እዩ። Shijian Chuxin ናይ ሻሂ መዐሸጊ ሓያል ድሌት ዘሕድር፣ ተሃዋሕዋሕ ዘበራብር፣ ፈጠራ ዘተባብዕን ንዓና ዘማርኽን እዩ።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product design uses Guizhou ecological tea gardens, frogs, big swallows, tea pickers, the Chishui River, and red culture as creative elements to construct a natural and excellent organic ecological humanistic world illustration design. Today, when we advocate returning to nature, let People can easily feel the breath of nature coming to their faces. Through the unique and unique visual language, the personality of the product packaging is established, and it can perfectly echo the brand,
Dimensions & Packaging: Packing box size: 300mm X 120mm X H80mm
Tags: Simple, modern, illustration
Production Technology: The packaging paper is made of white special special paper and printed with illustrations.The packaging box is printed by laser and hot stamped gold.
Design Challenge: The difficulty of the design of this project lies in how to make the product more suitable for young people. In the end, we solved this problem through different illustration techniques and the use of illustrations, which conformed to the target consumer group and demonstrated the brand's selling point.
Research: highlight brand personality in the form of Chinese-style illustrations.Graphic design runs through this package.It is separated from the traditional tea packaging design and fits the product positioning of the target group.highlighting everyone's understanding of tea, presenting products that are both novel and full of oriental charm.The design reflects the ecology of the production area and conforms to the target consumer group.
Inspiration: Aim of design through younger and literary design, clearly distinguish it from traditional green tea in the market. Create a natural and excellent illustration design for Guizhou Ecological Tea Garden, Frog, Big Swallow, Tea Picker, etc. The design reflects the ecology of the production area and conforms to the target consumer group. It is separated from the traditional tea packaging design and fits the product positioning of the target group.
Project Duration: The project was launched in July 2020 and completed in October 2020
Operation Flow: The packaging box is simple and easy for consumers to open.The packaging materials and processes are simple and easy to mass produce.
Team Members: Longxiang Li