ዲዛይን Wuliang Image ቀንዲ ተግባር፡ መዐሸጊ መስተ ብ Luo Heng ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2022 ናይ ብሩር ሽልማት A' Design Award እዩ።
ብሩርማዕሸጊ· 2022
Wuliang Image ቀንዲ ተግባር፡ መዐሸጊ መስተ
ብ Luo Heng
ዓሚል: Laboratory and Hopeful
ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ብሩር ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #133952 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Wuliang Image ቀንዲ ተግባር፡ መዐሸጊ መስተ
ውሊያንግ ኢሜጅ (Wuliang Image) ንሓደ ቻይናዊ ብራንድ ባይጁ ዝተነድፈ መዐሸጊ መስተ ዲዛይን እዩ። ቅርጺ ናይታ ጥርሙዝ ካብታ ናይ ሚንግ ስርወ-መንግስቲ ጨረቓዊት ጥርሙዝ ዝተወሰደ እዩ፡ ክብ ዝበለ ኣካሉ ድማ ምሉእ ወርሒን ሓሳብ ዳግማይ ምትእኽኻብን የመልክት። ዝተጠውዩ መስመራትን ናይ ማይ ማዕበል ገጠምጠማትን ነታ ጥርሙዝ ከም ሃሪ ይጠቕልልዋ። እቲ ናይ ጥርሙዝ ኣካል ብሓመድ ተነፊሑ ዝተሰርሐ ኮይኑ ዝተሓንጸጸ ናይ ሮዝ ወርቂ ሎጎ ዝሓዘ እዩ፡ ዝባን ናይታ ጥርሙዝ ግና ማት ናይ ብረት ኤለክትሮፕሌቲንግ መስርሕ ይጥቀም። እቲ ሳጹን ካብ ፍሮስተድ ወርቃዊ ኣክሪሊክ ብዝተሰርሐ ምስ ናይ ብረት ቅርጽን ውዑይ ማሕተምን ዝተዳለወ እዩ። እቲ ብርሃን ዘሕልፍ ናይ መሬት ቅርጺ ርጡብን ምቹእን ኣተሓሓዛ ይድግፍ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ብሩር ሽልማት A' Design Award
Wuliang Image ቀንዲ ተግባር፡ መዐሸጊ መስተ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Wuliang Image ቀንዲ ተግባር፡ መዐሸጊ መስተ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Wuliang Image ቀንዲ ተግባር፡ መዐሸጊ መስተ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- The design of Wuliang Image adopts abstract and artistic elements to make the visual experience full of imagination, uses modern methods to convey the essence and connotation of Chinese traditional culture and show the unique charm of oriental culture. Wuliang Image perfectly integrates the historical weight of Chinese Baijiu with modern fashion elements, which matches the brand slogan of “Wuliang Quality, Oriental Image”.
- ዓቐንን ማዕሸግን
- The bottle is wrapped by water wave stripes just like the water wave is embracing the bottle body, the translucent grinding texture brings a special visual pleasure and upgrade the tactile experience for stable and comfort grip.
- መለለዪታት
- Liquor packaging, Chinese traditional culture, oriental culture, container design, ethnic culture, modern design
- ናይ ምፍራይ ቴክኖሎጂ
- The bottle body is made of glass with sandblasting process and embossed with rose gold logo; the top of the bottle uses matte metal electroplating process; the box body is made of frosted gold acrylic with relief metal and hot stamping process.
- ናይ ዲዛይን ብድሆ
- This packaging integrates the brand culture of Wuliangye, modern culture and oriental culture. Through the unique letter design of "Wuliang" and "Image" and the red frosted bottle cap, it inherits the brand's culture well. At the same time, it uses the elements such as "curve lines" and "waves" and multiple processes including engraving, embossing, hot stamping, electroplating, etc. to combinate the essence of oriental culture and modern culture better.
- ምርምር
- Research type: liquor packaging design;
Research goal: to give Wuliang Group a new cultural character;
Research direction: integrating oriental culture and modern culture;
Research methods: online data, classic books, fieldwork and interview;
Social influence: Wuliang Image bottle packaging combines classic and fashion. With profound cultural heritage, it shows the confidence of Chinese liquor culture and brand and the image of Chinese Baijiu products in the new era. - ምንጪ ሓሳብ
- The design inspiration of the bottle comes from the Ming Dynasty "Moon bottle". The bottle body resembles the full moon conveying the meaning of “reunion". The bottle is decorated with flexible lines conveying the meaning of “the Chinese Baijiu is the burning water,” the bottle is wrapped by water wave stripes that look like the silk, which is full of Chinese traditional culture character.
- ናይ ፕሮጀክት ግዜ
- The project started in September 2021 in Torino and finished.
- ናይ ስርሒት ፍሰት
- For the bottle design, the imagination (frosted water waves) generated from “Image” embraces “Wuliang”; In other words, the Wuliang Image is the most imaginative, artistic design in Wuliangye, giving Wuliang Group a new cultural character.
- ኣባላት ጋንታ
- Luo Heng
- ናይ ስእሊ ክረዲት
- Luo Heng
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
