Small Satine ናይ ህጻናት ጸባ ማዕሸጊ by Blackandgold Shanghai is a highly esteemed winner of the very prestigious 2022 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ነሓስማዕሸጊ· 2022
Small Satine ናይ ህጻናት ጸባ ማዕሸጊ
Client: Yili Group
ናይ ነሓስ ሽልማት A' Design Award Winner in ማዕሸጊ Category
Verified Award Winner
Verify Award Status for #134149The Design
About Small Satine ናይ ህጻናት ጸባ ማዕሸጊ
ንኣሽቱ ሳቲን (Small Satine) ንኦርጋኒክ ጸባ ዝሓዘ፣ ብፍላይ ንህጻናት ተባሂሉ ዝተዳለወ ማዕሸጊ እዩ። እዚ ንድፊ እዚ ንብራንድ ጸባ ሳቲን ዘስፍሕ ኮይኑ፣ ነቲ ሎጎኡን ጻዕዳን ቀጠልያን ሕብርታቱን ይሕሉ። ኣብ ቅድሚት ፓነል፣ "ንኣሽቱ ሳቲን" ዝተባህለ ገጸ-ባህሪ ኣብ ጥቓ ጊደ ኣብ ሳዕሪ ኮፍ ኢሉ ይረአ። ድሕሪት ፓነል ድማ ሰፊሕ ትርኢት ናይቲ ናይ ጸባ ግራት፣ ብቐሊልን ልዙብን ስነ-ጥበባዊ ኣገባብ ተሳኢሉ የርኢ። ስም እቲ ፍርያት ንህጻናት ብዝምችው ፎንት ተጻሒፉ ዘሎ ኮይኑ፣ ሓበሬታ ስነ-መግቢ ድማ ንወለዲ ብንጹር ኣገባብ ቀሪቡ ኣሎ። ውሽጣዊ ማዕሸጊ ካርቶን ወረቐት እዩ።
The Recognition
About the ናይ ነሓስ ሽልማት A' Design Award
Small Satine ናይ ህጻናት ጸባ ማዕሸጊ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Small Satine ናይ ህጻናት ጸባ ማዕሸጊ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Small Satine ናይ ህጻናት ጸባ ማዕሸጊ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For new middle-class in China, they focus more on their kids' health compared with their previous generation. Satine advocates natural and organic life. Now, Satine enters the kid milk market with its newly-launched organic kid milk named after Small Satine. Small Satine has its own IP to draw kids' attention. The illustration of his exploration in dairy farm is the theme of design. it also demonstrates the harmony with nature.
- Dimensions & Packaging
- Inner pack: Width 43mm x Depth 41mm x Height 102mm
Box: Width 265mm x Depth 22mm x Height 135mm - Tags
- Packaging, milk, kid, China, organic
- Production Technology
- Inner pack: Tetra Pack
Box: paper - Design Challenge
- Satine is a premium organic milk brand. The main challenge is how to add childish delight to a premium product. By doing so, the overall look and feel of Satine is maintained. Based on the combination of white and green, an illustration was created. The product name organic milk has switched to a childish font. On back panel, the introduction of dairy farm is also treated in a cute way.
- Research
- Satine is a premium milk brand. It talks about nature and organic. When it comes to kid milk, the design language should be appropriate to kid. After looking at kid food and drink, we find out IP characters are often used. Thus the illustration is created to tell a story that Small Satine is exploring the dairy farm. It symbolizes the harmony with nature as well as good farm environment.
- Inspiration
- IP character can attract kids' attention and enhance childish delight. Instead of using IP collaboration, we created an IP for it. He is a pupil from Third Grade Class 6 implying 3.6g/100ml protein. To express the natural environment, IP character is hanging out with the calf on the grass. The back panel shows the panorama of dairy farm to communicate good milk from good farm. Its nutrition claims are highlighted for parents' trust.
- Project Duration
- The project started in Feb, 2021 and the product is launched in June, 2021.
- Operation Flow
- Satine is a well-known brand in China. Its white and green combination is quite iconic. When the brand extends to kid milk, its logo and color tone need to be retained. The sub-brand name Small Satine is below Satine logo. The main visual is Small Satine hangs out with calf and they are lying on the grass leisurely. It communicates the environment and the harmony with nature.
- Patents
- All photos credits to blackandgold Shanghai, 2022.
- Team Members
- Creative Director: Yang LI
Designer: Xuying ZHANG
Illustrator: Yinlu YU
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
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