Better for All ናይ ህያብ ሳንዱቕ by ShenZhen XiShang Boutique Packing Co., Ltd

Better for All ናይ ህያብ ሳንዱቕ by ShenZhen XiShang Boutique Packing Co., Ltd is a highly esteemed winner of the very prestigious 2022 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ነሓስማዕሸጊ· 2022

Better for All ናይ ህያብ ሳንዱቕ

by ShenZhen XiShang Boutique Packing Co., Ltd

Client: ShenZhen XiShang Boutique Packing Co., Ltd

ናይ ነሓስ ሽልማት A' Design Award Winner in ማዕሸጊ Category

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Verified Award Winner

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Colors

The Design

About Better for All ናይ ህያብ ሳንዱቕ

እዚ "ንኹሉ ይሓይሽ" ዝብል ስም ዘለዎ ናይ ህያብ ሳንዱቕ፡ ንበዓል ሓዲሽ ዓመት ቻይናውያን ዝተነደፈ እዩ። ናይ ደገ ጥቕላል መብዛሕትኡ ቀይሕ ሕብሪ ዘለዎ ኮይኑ፡ ምስ ናይ በዓል ናይ ሓጎስ ስምዒት ዝሰማማዕ እዩ። እቲ ሳንዱቕ ብኣገባብ ናይ ልምዳዊ ቻይናዊ ድርብ ማዕጾ ዝኸፍት እዩ። ድሕሪ ምኽፋቱ፡ ዳንኪራ ዝገብር ኣንበሳ፣ ዝሃረር ጣኦት (fairies) ከምኡውን ፋንኦሳት ዘጠቓለለ ንብዓል ዝምልከት ስእላዊ ምስሊ ይግለጥ። ብቅርጺ ናይ ዳንኪራ ኣንበሳ ዝተሰርሐ ማግነታዊ ስቲከር ንሳንዱቕ ዘስተኻኽልን ዝዓጹን ኮይኑ፡ ጸኒሑ ኸኣ ከም ስቲከር ማቀዝቀዚ (refrigerator sticker) ክትጥቀሙሉ ትኽእሉ። ኣብ ውሽጢ፡ ቀያሕቲ ጳስታታት (ናይ ህያብ ኣኽሓፍ)፣ ናይ ግጥሚ ጽሑፋት (couplets) ከምኡውን ካላንደር ተቐምጡ፣ ኩሎም ድማ ሓደ ዓይነት ስእላዊ ኣቀራርባ ዝጋዋሙ እዮም። ተፈጥሮ ዘየበላሹ ወረቐትን ቀለምን ተጠቒሙ እዩ ተሰርሑ።

The Recognition

About the ናይ ነሓስ ሽልማት A' Design Award

Better for All ናይ ህያብ ሳንዱቕ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Better for All ናይ ህያብ ሳንዱቕ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Better for All ናይ ህያብ ሳንዱቕ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This gift box packaging is specially designed for the Chinese New Year. Its outer packaging is mainly red, aiming to echo the festive and jolly air of New Year. The way it opens simulates the structure of a traditional Chinese double door. After unfolding, an illustration with a meaning of auspiciousness integrating the New Year elements of dancing lions, flying fairies and lanterns will come into sight.
Dimensions & Packaging: 280 x 295 x 108mm
Production Technology: It uses eco-friendly paper and ink, conforming to the maxim of sustainability.
Design Challenge: According to legend, the lion dance originated from the Tang Dynasty, when Emperor Xuanzong of Tang saw lion dance in front of his palace in a dream, so he woke up and ordered his attendants to make up a dance to entertain the guests in imitation of the movements of the auspicious beasts. Over time, the lion dance became a Chinese folk tradition. At festivals, people expel the evils by gods or auspicious beasts to prey for peaceful and harmonious lives.
Inspiration: It was inspired by dancing lions, a folk tradition of dancing art as well as a traditional custom of New Year in Canton, China, which means to expel evil influences and invoke blessings. The illustration of this packaging combines the modern artistic expression and multiple New Year elements, including lion dance and lanterns, which aims to interpret the integration of traditional culture and modern elements.
Project Duration: Started in Shenzhen, China in October 2020, this project was finished in Shenzhen, China in October 2020 and was manufactured in Shenzhen, China in November 2020.
Operation Flow: The dancing lion-shaped magnetic sticker, in addition to decorating the gift box and using it for fixing the box, can be used as a refrigerator sticker after removal. When the user unfolds the gift box, a Chinese style illustration is displayed, signifying the joy of opening the door, which is a common auspicious phrase for Chinese New Year. The gift box includes red packets, couplets and a calendar inside, all with uniform illustration elements.
Team Members: Creative Director: Peng Chen,
Designer: Chengpeng Zhu, Xiao Xiao, Lei Wang, Yunfeng Hu