Zhu Xixi ህድያ ሳንዱቕ by Jin Zhang is a highly esteemed winner of the very prestigious 2022 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ሓጺንማዕሸጊ· 2022
Zhu Xixi ህድያ ሳንዱቕ
by Jin Zhang
Client: Wuhan Sanbu Brand Design
ናይ ሓጺን ሽልማት A' Design Award Winner in ማዕሸጊ Category
Verified Award Winner
Verify Award Status for #134487The Design
About Zhu Xixi ህድያ ሳንዱቕ
2022 ኣብ ቻይናዊ ወርሓዊ መዝገበ-ግዜ ዓመተ ነብሪ እዩ። እቲ ዝያዳ ቀጥታዊ መገዲ ናይ ነብሪ ግራፊክስ ምጥቃም እዩ። እቲ ዲዛይነር ኣብ ቻይናዊ ቋንቋ ነብሪን በረኸትን ዘለዎም ተመሳሳሊ ድምጺ ብምጥቃም፣ ሓሙሽተ ነብሪ ተጠቒሙ ውፉ ሊን መን (ኣብ ሓድሽ ዓመት ብተለምዶ ዝውዕል ቻይናዊ ኣበሃህላ) ንምግላጽ። ኣበሃህላታትን ግራፊክስን ተጠቒሙ ድርብ ናይ ሓድሽ ዓመት በረኸታት የፈጥር። ደፋር ኣራንሺን ቀጠልያን ተቓራኒ ሕብርታት ንመላእ እቲ ፓኬጅ ዝያዳ ዘመናዊ ይገብሩ። እቲ ሳንዱቕ ከም ስልማዊ ስእሊ ክውዕል ይኽእል እዩ፣ ብተመሳሳሊ ግዜ ድማ ሰባት ክሳተፉ ዝኽእሉ ክሕብር ዝኽእል ናይ ነብሪ ስእሊ ኣሎ።
The Recognition
About the ናይ ሓጺን ሽልማት A' Design Award
Zhu Xixi ህድያ ሳንዱቕ ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Zhu Xixi ህድያ ሳንዱቕ ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Zhu Xixi ህድያ ሳንዱቕ ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- 2022 is the Year of the Tiger in the Chinese lunar calendar. Most of the New Year's gifts are showing Chinese traditions, but the brand wants a high-end dim sum gift box that combines traditional Chinese culture and is young and fashionable. The designer used the similar pronunciation of "tiger" and "blessing" in Chinese to express "wu hu lin men" (Chinese idiom, New Year's blessing) with five tigers; boldly used orange and green to contrast colors to make the whole package more fashionable.
- Dimensions & Packaging
- 520*280*50mm。At the same time, there is a line drawing tiger picture in the box. People can color the tiger with their family members and friends to enhance the interaction between the characters and achieve the effect of emotional interaction. The painted picture can be permanently retained as a hanging painting.
- Tags
- zhuxixi、gift box for dim sum、gift box for the Year of the Tiger
- Production Technology
- Both the gift box and the inner box are printed on ordinary cardboard, and the three-dimensional embossing effect is made to highlight the realistic tiger graphic. It is worth mentioning that the designer deliberately designed the box to be a thin growing strip, and embedded the lid into the bottom box. Inside, just like a framed painting, the box can be used as a decorative painting, and the packaging has the opportunity for secondary use to reduce waste.
- Design Challenge
- The biggest challenge of this packaging is: not only let the older people feel the traditional atmosphere, but also let the young people feel fashionable, how to integrate traditional Chinese culture and fashion is the most important problem to be solved.
- Research
- After confirming the idea of using five tigers to express New Year's greetings, the designer consulted a lot of materials and found five tigers representing five different meanings from different regions of China, such as representing peace, good luck, guardianship, and happiness. , fortune. And re-drawing and coloring, not only retains the traditional form, but also fashion.
- Inspiration
- The most direct way to create a gift box for the Year of the Tiger is to use tiger graphics. The designer used five tigers to express "wu hu lin men" (Chinese idiom, often used for New Year wishes), using the similar pronunciation of "tiger" and "blessing" in Chinese. Idioms and graphics form a double New Year's greeting. At the same time, there is a tiger picture in the box that people can color together to enhance the emotional interaction between people.
- Project Duration
- The project is designed in November 2021 and will be sold in Wuhan, China in December 2021
- Operation Flow
- In the Chinese Year of the Tiger, the idiom "five blessings come to the door" composed of tiger patterns and five tigers gives the most direct double New Year's blessing. At the same time, the tiger paintings prepared for people in the box can be used for coloring, which can create emotional interaction between people and make the New Year atmosphere more intense.
- Team Members
- Designer ：Jin Zhang
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