ዲዛይን The Pompadour ናይ ሽታ መዓዛ መሸፈኒ ዕሹግ ብ Ivie China ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2022 ናይ ወርቂ ሽልማት A' Design Award እዩ።
ወርቂማዕሸጊ· 2022
The Pompadour ናይ ሽታ መዓዛ መሸፈኒ ዕሹግ
ዓሚል: Ivie
ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ወርቂ ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #135740 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ The Pompadour ናይ ሽታ መዓዛ መሸፈኒ ዕሹግ
ፖምፓዱር ካብቲ ክላሲካዊ እንግሊዛዊ ቤት ምሕላጽ ጸጕሪ ዝተመስጠ ናይ ሽታ መዓዛ መሸፈኒ ዕሹግ ንድፊ እዩ። እቲ ግዳማዊ ሳጹን ካብ መሬት ኣብያተ ምሕላጽ ጸጕሪ ዝተወስደ ሓንቲ-ሓንቲ (ቸክ) ንድፊ ይጥቀም፡ እቲ ናይ ቆርበት ሳጹን ከኣ ኣብ መንበር ሓላጺ ጸጕሪ ምቕማጥ ብዘዘኻኽር ኣገባብ ይኽፈት። እቲ ጥርሙዝ ብትኹል ጋድማት ዘለዎ ንጹር ቤትሮ ሲሊንደር ኮይኑ፡ እቲ ጥርሙዝ ክፍታሕ ከሎ ቀይሕ፡ ጻዕዳን ሰማያውን ሄሊክስ ይዘውር። ብሰሪፍ ፊደል ዝተሓትመ ወረቐት ብኣገባብ ናይ ጥንታዊ ጋዜጣ ሓበሬታ ፍርያት የቕርብ። እቲ ጥርሙዝ እንደገና ክምላእ ዝኽእል ካፕሱል ይሕዝ፡ እቲ ግዳማዊ ዕሹግ ከኣ እንደገና ክምስርሑ ካብ ዝኽእሉ ነገራት ዝተሰርሐ እዩ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ወርቂ ሽልማት A' Design Award
The Pompadour ናይ ሽታ መዓዛ መሸፈኒ ዕሹግ ናይ ወርቂ ሽልማት A' Design Award ዝዓወተ እዩ፣ ንቀዳምነት ደረጃ ዘለዎም፣ ዘገርሙን ዝተፈልዩን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ወርቂ ጥበብን ፍልጠትን ክእለትን ዲዛይነራቶም ዘንጸባርቑ ኣዚዮም ሓደሽቲ፣ ርእይቶ ዘለዎምን ዘንጸባርቑን ፍጥረታት እዮም። The Pompadour ናይ ሽታ መዓዛ መሸፈኒ ዕሹግ ዘይተራእየ ዋጋ ዘምጽእ ኣዚዩ ዝተሞገሰ፣ ዝንባሌ ዘቐምጥን ሓውሲ ዝመስልን ፈጠራ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ወርቂ ሽልማት A' Design Award ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ብብዙሕ ጥቕሚ ዘስፍሕ ዘደንቕ ዝኽበር ፕሮጀክት እዩ። The Pompadour ናይ ሽታ መዓዛ መሸፈኒ ዕሹግ ሓያል ድሌት ዘሕድር፣ ተሃዋሕዋሕ ዘበራብር፣ ፈጠራ ዘተባብዕን ንዓና ዘማርኽን እዩ።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- The Box – Have a seat on the barber chair.
Inspired by barbershop checkered floor opening leather box feels like seating on barber chair.
The Bottle – The memory of walking into the barber shop.
Inspired by the classic barber pole the Pompadour comes in a clear glass cylinder featuring vertical grooves and true to an actual barber pole the red and white and blue helix rotates as the bottle is unscrewed open.
The Sheet – Share today topic.
Designed as old style newspaper containing product information and profile. A serif font makes it feel authentic to an actual newspaper. - ዓቐንን ማዕሸግን
- Outter Box : Width 120mm x Depth 90mm x Height 250mm
Bottle : Width 55mm x Height 185mm
Sheet : Width 75mm x Height 120mm - መለለዪታት
- Ivie, Perfume, Cologne, Packaging Design, Design, Sustainable
- ናይ ምፍራይ ቴክኖሎጂ
- Sustainability is at the core of packaging design the glass cylinder bottle comes with a refillable capsule that can easily be removed and replaced and the outer packaging is made of recyclable materials.
- ናይ ዲዛይን ብድሆ
- The brand owner wanted to launch a fragrance brand that will capture a niche market of professional white collars who only want to have the best for themselves.
Hence, we created a luxurious high end product with a discerning product name (Pompadour) that not only befits these connoisseurs but a product packaging (bottle and outerbox) that delivers a unique brand experience to our consumers. - ምርምር
- The product is luxurious and sophisticated with a premium pricing. Hence the core target consumers are the sophisticated male white collars aged 35 and above, and currently based in Tier 1 cities in China. They continuously seek experiences that will help project them as being sophisticated and in the know.
From our research on this segment we found that this group of gentlemen like going to the barbershop to have their hair fixed.
Since the launch of The Pompadour into the market. The brand had received high publicity and attention from social KOLs and category product reviewers.
Multiple high end barbershops have also knocked on the brand owners door to seek collaboration with offers to display and feature the product within their retail store. - ምንጪ ሓሳብ
- From the late 18th to mid 19th century the barbershop was not just a place for gentlemen to procure a haircut or a shave. It was a space where fraternities were formed. The Pompadour was envisioned to capture that unique experience of going to a classic English barbershop.
The Pompadour is the gentlemans pocket companion. It is a fragrance that reminds him of a time when men were afforded a luxurious den of sorts. - ናይ ፕሮጀክት ግዜ
- The project started in September 2020 in Shanghai, China and Finished in October 2021.
- ናይ ስርሒት ፍሰት
- Brand Owner: Provided a clear brief to the Agency with specific objectives and target audience that enabled a smooth collaborative process for the team to work efficiently within limited budget. Decision maker and budget controller to ensure that the packaging design met their objectives and aesthetic will appeal to the target audience.
Strategist: Conducted thorough research to understand the market and category to identify key insights that will inspire our designers and copywriter.
Designers and Copywriter: Provided product naming and unique design solutions that fully delivers against brand owner’s brief.
Engineering Team: led decisions on structure and materials. Was able to source for premium quality material that lived up to the product’s high end proposition and our designers vision despite limited budget.
Printer: Achieving these saturated colors and color accuracy on paperboard required extra cooperation between designers and printer. - ፓተንታት
- N/A
- ኣባላት ጋንታ
- Managing Director : Malcolm Zhu
Group Creative Director : Ryan Kam
Strategy Director : Angela Tao
Creative Director : Cao Jun
Head Of Copy : Benjamin Woo
Designer : Ivie's Design Team
Account Director : Hugh Shen
Business Director : Darren Wong
Studio Director : Lily Wu - ናይ ስእሊ ክረዲት
- All photo credits to Ivie China
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ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
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ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
