Li Beer ናይ ቢራ መዐሸጊ ብ China Resources Snow Breweries

ዲዛይን Li Beer ናይ ቢራ መዐሸጊ ብ China Resources Snow Breweries ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2022 ናይ ወርቂ ሽልማት A' Design Award እዩ።

ወርቂማዕሸጊ· 2022

Li Beer ናይ ቢራ መዐሸጊ

ብ China Resources Snow Breweries

ዓሚል: China Resources Snow Breweries

ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ወርቂ ሽልማት A' Design Award

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ንቁጽሪ #136752 ሽልማት ኣረጋግጽ

ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Li Beer ናይ ቢራ መዐሸጊ

ሊ ንቢራ ዝተዳለወ ናይ ህያብ መዐሸጊ ዲዛይን እዩ። እቲ ናይ ብርጭቆ ጥርሙዝ ቅርጹ ካብቲ ኣብ ያንግሻኦ ባህላዊ ቦታ ዝተቖፍረ ሽዋንግ-ኤር-ኒ-ዩ ዝተባህለ ናይ ሸኽላ ጥርሙዝ ዝወሰደ እዩ። ኣብ ልዕሊኡ ዘሎ ቅርጻታት ንባህላዊ ማዕበል ማይን ሕንጻጻት ዓሳን ዝመስል እዩ። ኣብቲ መዐሸጊ ናይ ኤምቦሲንግ ቴክኒክ ስለ ዝተጠቕመ፡ እቲ ጠባይ ብምትንካፍ ክስማዕ ይኽእል እዩ። ጽቡቓት ስእልታትን ጥንታዊ ፊደላትን ናይ ታሪኽ ስምዒት ይውስኹ። እቲ መዐሸጊ ነቲ ኣብ ላዕሊ ዘሎ መዕጸዊ ብምቕዳድ ይኽፈት። እዚ ዲዛይን ንቐዳማይ ታሪኽ ምስራሕ ቢራ ኣብ ቻይናን ነቲ ኣብ ውሽጡ ንዘሎ ቢራ ዝተጠቕመ ባህላዊ ቻይናዊ ኣገባብ ኣሰራርሓን ዘኽብር እዩ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ወርቂ ሽልማት A' Design Award

Li Beer ናይ ቢራ መዐሸጊ ናይ ወርቂ ሽልማት A' Design Award ዝዓወተ እዩ፣ ንቀዳምነት ደረጃ ዘለዎም፣ ዘገርሙን ዝተፈልዩን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ወርቂ ጥበብን ፍልጠትን ክእለትን ዲዛይነራቶም ዘንጸባርቑ ኣዚዮም ሓደሽቲ፣ ርእይቶ ዘለዎምን ዘንጸባርቑን ፍጥረታት እዮም። Li Beer ናይ ቢራ መዐሸጊ ዘይተራእየ ዋጋ ዘምጽእ ኣዚዩ ዝተሞገሰ፣ ዝንባሌ ዘቐምጥን ሓውሲ ዝመስልን ፈጠራ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ወርቂ ሽልማት A' Design Award ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ብብዙሕ ጥቕሚ ዘስፍሕ ዘደንቕ ዝኽበር ፕሮጀክት እዩ። Li Beer ናይ ቢራ መዐሸጊ ሓያል ድሌት ዘሕድር፣ ተሃዋሕዋሕ ዘበራብር፣ ፈጠራ ዘተባብዕን ንዓና ዘማርኽን እዩ።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: The package design of Li aims to celebrate the origin of Chinese beer brewing history found in Yangshao cultural site. Li adopts a traditional Chinese brewing recipe to convey traditional Chinese beer culture. The package in the form of Shuang-Er-Ni-Yu also salamander fish pattern pottery bottle instills the historical brewing recipe and the flavor to users. Elegant pictures and archaistic fonts enhance the essence and historical sense of Li.
ዓቐንን ማዕሸግን: Specifications: 2x999ml eachbottle
350 mmx 120mm x330mm
ናይ ምፍራይ ቴክኖሎጂ: The bottle is made of glass.
ናይ ዲዛይን ብድሆ: The challenge in the design process is to effectively convey the product concept and the traditional brewing recipe through the package design. To achieve this, the package design absorbs the bottle found in Yangshao cultural site and integrates traditional water ripples and fish stripes, thus endowing “Li” with an ancient aura. This is also a way to pay a tribute to Chinese liquor culture. The great value of beer is highlighted through the overall package, materials, brewing techniques and cultural connotation.
ምርምር: The recipe is derived from the archaeological findings about Mijiaya historic site in Shaanxi province, which belongs to Yangshao culture. On the pottery around 5,400 years ago, the fermentation trace of barley and other cereals were detected, serving as the earliest record of beer brewing in ancient times. It was in the Gangu county, Xiping historic site, which also belongs to Yaoshao culture, that the Shuang-Er-Ni-Yu pattern pottery bottle was unearthed.
ምንጪ ሓሳብ: The packaging design is inspired by the ancient liquor-making techniques discovered in Yangshao cultural site. The shape of the bottle draws on the Shuang-Er-Ni-Yu pattern pottery bottle unearthed in the site and the carvings on the bottle resemble traditional water ripples and fish stripes
ናይ ፕሮጀክት ግዜ: The project started in 2020 and finished in June, 2021.
ናይ ስርሒት ፍሰት: The gift package applies the embossing technique to its surface so that users can feel the texture when they touch the package. Users can enjoy the pleasing and mellow beer made by the traditional recipe as soon as they open the gift package and tear off the top seal.