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Neon Zebra Brand Launch ናይ መስተ መዐሸጊ by PepsiCo Design and Innovation

Neon Zebra Brand Launch ናይ መስተ መዐሸጊ by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.


ብሩርማዕሸጊ· 2022

Neon Zebra Brand Launch ናይ መስተ መዐሸጊ

by PepsiCo Design and Innovation

ናይ ብሩር ሽልማት A' Design Award Winner in ማዕሸጊ Category

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Verified Award Winner

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The Design

About Neon Zebra Brand Launch ናይ መስተ መዐሸጊ

ኒዮን ዘብራ ንዝተፈላለዩ ናይ ካክተይል ሓዋውስቲ ዝኸውን መዐሸጊ ዲዛይን እዩ። ነፍሲ ወከፍ ታኒካን ናይ መስተ ዕሽግን ኒዮን ዘብራ ኢኳሽን ተባሂሉ ዝጽዋዕ ፍሉይ ናይ ሕውስዋስ መስተ ኣሰራርሓ ኣለዎ። እዚ ኣሰራርሓ ንዓማዊል ብዚ ፍርያት ከመይ ጌርካ ሕውስዋስ መስተ ከም ዝሰርሑ የርኢ። ነፍሲ ወከፍ ታኒካ ንምክፍፋል ተመጣጢና ክልተ ካክተይል ትሰርሕ። ኣብ ጎኒ እቲ ፍርያት ዝረኣዩ ናይ ጋርኒሽ ስእልታት ቀለልቲ ኮይኖም፡ ዕምቆት ንምውሳኽ ቁራስ ላይምን ሚንትን ይጥቀሙ። እቶም ጋርኒሽ ከም ደፋእቲ ክልተ-ገጽ ግራፊክስ ወይ ከም ሰለስተ-ገጽ ቅርጽታት ኮይኖም ይረኣዩ፡ ንዓለም ኒዮን ዘብራ ድማ ህያው ይገብርዎ።

The Recognition

About the ናይ ብሩር ሽልማት A' Design Award

Neon Zebra Brand Launch ናይ መስተ መዐሸጊ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Neon Zebra Brand Launch ናይ መስተ መዐሸጊ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Neon Zebra Brand Launch ናይ መስተ መዐሸጊ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Each can and drink package features a unique mixed drink recipe, called the Neon Zebra equation. It’s the playful way we explain to our consumers how to make the perfect mixed drink with our product. Each can makes two cocktails, perfectly portioned to share. The garnish images we feature alongside Neon Zebra are simple and easy: a lime slice and some mint add depth. In bold 2D graphics or fun 3D forms, these garnishes help to bring the wild Neon Zebra world to life.
Inspiration
With at-home cocktail culture on the rise throughout 2020, the mixer category saw 28% growth. There was an opportunity to break into the mixer category with a fresh offering and reach a new generation of consumers with different mixology habits. Enter Neon Zebra, an option that consumers can feel confident enjoying on a night in, or bringing to a party, pre-game, or game night.

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Good Design Deserves Great Recognition

The A' Design Award is an international, juried accolade for good design. Take part in the A' Design Award to get an opportunity to earn meritocratic recognition, gain fame, prestige and publicity for your work. Nominate your work for the A' Design Award and compete for the coveted A' Design Prize.

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