MTN Dew Cake-Smash ናይ መስተ መዐሸጊ by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 ናይ ወርቂ ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ወርቂማዕሸጊ· 2022
MTN Dew Cake-Smash ናይ መስተ መዐሸጊ
by PepsiCo Design and Innovation
ናይ ወርቂ ሽልማት A' Design Award Winner in ማዕሸጊ Category
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- Verified Award Winner
- Verify Award Status for #137254
The Design
About MTN Dew Cake-Smash ናይ መስተ መዐሸጊ
ኤምቲኤን ዲው ኬክ-ስማሽ (MTN Dew Cake-Smash) ንውሱን ሕታም ጣዕሚ ኬክ ዘለዎ ልስሉስ መስተ ዝተዳለወ መዐሸጊ እዩ። እቲ ጣዕሚ ንመንፈስ ናይ ሓባራዊ በዓላት ከም ልደት፡ መርዓን ምረቓን ንምዝካር ዝተፈጥረ እዩ። እቲ ንድፊ ብዛዕባ ዝሓለፉ ኣገደስቲ ኣጋጣሚታት ዝዛረብ ኮይኑ፡ ስምዒት ተስፋን ሓጎስን ንምሃብ ዝዓለመ እዩ። ንግራፊክስ ናይቲ መዐሸግን ንዲጂታላዊ ኣጠቓቕማን ድማ ናይ ህያዋን ገጸ-ባህርያት ሽምዓ ዝሓዘ ስእላዊ ዓለም ተማዕቢሉ። እቶም ገጸ-ባህርያት ሽምዓ ኣብ በዓል ዝተኣከቡ ህዝቢ ዘመልክቱ እዮም። እቲ መዐሸጊ ንተጠቀምቲ ሓደ ኣጋጣሚ እንደገና ንኸብዕሉ ይዕድም።
The Recognition
About the ናይ ወርቂ ሽልማት A' Design Award
MTN Dew Cake-Smash ናይ መስተ መዐሸጊ ናይ ወርቂ ሽልማት A' Design Award ዝዓወተ እዩ፣ ንቀዳምነት ደረጃ ዘለዎም፣ ዘገርሙን ዝተፈልዩን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ወርቂ ጥበብን ፍልጠትን ክእለትን ዲዛይነራቶም ዘንጸባርቑ ኣዚዮም ሓደሽቲ፣ ርእይቶ ዘለዎምን ዘንጸባርቑን ፍጥረታት እዮም። MTN Dew Cake-Smash ናይ መስተ መዐሸጊ ዘይተራእየ ዋጋ ዘምጽእ ኣዚዩ ዝተሞገሰ፣ ዝንባሌ ዘቐምጥን ሓውሲ ዝመስልን ፈጠራ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ወርቂ ሽልማት A' Design Award ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ብብዙሕ ጥቕሚ ዘስፍሕ ዘደንቕ ዝኽበር ፕሮጀክት እዩ። MTN Dew Cake-Smash ናይ መስተ መዐሸጊ ሓያል ድሌት ዘሕድር፣ ተሃዋሕዋሕ ዘበራብር፣ ፈጠራ ዘተባብዕን ንዓና ዘማርኽን እዩ።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- MTN DEW found a creative way to recapture some of the fun of our collective cake-worthy celebrations–birthdays, weddings, graduations, or even life itself–and created a cake flavored DEW. It was time for a “Do-Over.”
- Inspiration
- The brand surprised consumers with MTN DEW CAKE-SMASH, a fun and delicious cake-inspired, limited edition flavor. Speaking directly to consumers’ missed milestones, MTN DEW delivered a product that captured the optimism and celebratory spirit that we all could use more of. To bring this spirit to life, the Design Team created a visual world of exuberant candle characters across digital and pack graphics, bringing all the good vibes of a crowd gathered in celebration at a party.
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