Pepsi New Year 2022 LTO ናይ መስተ ታኒካ by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 ናይ ወርቂ ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ወርቂማዕሸጊ· 2022
Pepsi New Year 2022 LTO ናይ መስተ ታኒካ
by PepsiCo Design and Innovation
ናይ ወርቂ ሽልማት A' Design Award Winner in ማዕሸጊ Category
Verified Award Winner
Verify Award Status for #137256The Design
About Pepsi New Year 2022 LTO ናይ መስተ ታኒካ
ፔፕሲ ኒው ዪር 2022 LTO ንወቕቲ በዓላት ክረምቲ ዝተፈጥረ ናይ ሽዱሽተ ውሱን ሕታም ናይ መስተ ታኒካታት ተኸታታሊ እዩ። እዞም ታኒካታት ኣብ ሩስያ ከም ክፋል ወቕታዊ ናይ ብራንድ ወፍሪ ተዘርጊሖም። እቲ በዓላዊ ስእላዊ ንድፍታት ንምሉእ እዋን በዓላት ክሰማማዕ ዝተሓስበ ኮይኑ፡ ብሓድሽ ዓመት ይዛዘም። እቲ ንድፊ ብተወሳኺ ብመንገዲ ተወሃሃድቲ ባህርያት ነቲ ብራንድ ካብ ማሸጊት ንላዕሊ የስፍሖ። ሸማቶ ኣብ ነፍሲ ወከፍ ታኒካ ዘሎ QR ኮድ ብስማርትፎን ብምስካን ናብ ናይ ምድንፋዕ ዕድላት ክበጽሑ ይኽእሉ፡ እዚ ድማ ዝበርሁ ውሱን ሕታም ሁዲታትን ቲ-ሸርትታትን ናይ ምዕዋት ዕድል ዘጠቓልል እዩ።
The Recognition
About the ናይ ወርቂ ሽልማት A' Design Award
Pepsi New Year 2022 LTO ናይ መስተ ታኒካ ናይ ወርቂ ሽልማት A' Design Award ዝዓወተ እዩ፣ ንቀዳምነት ደረጃ ዘለዎም፣ ዘገርሙን ዝተፈልዩን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ወርቂ ጥበብን ፍልጠትን ክእለትን ዲዛይነራቶም ዘንጸባርቑ ኣዚዮም ሓደሽቲ፣ ርእይቶ ዘለዎምን ዘንጸባርቑን ፍጥረታት እዮም። Pepsi New Year 2022 LTO ናይ መስተ ታኒካ ዘይተራእየ ዋጋ ዘምጽእ ኣዚዩ ዝተሞገሰ፣ ዝንባሌ ዘቐምጥን ሓውሲ ዝመስልን ፈጠራ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ወርቂ ሽልማት A' Design Award ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ብብዙሕ ጥቕሚ ዘስፍሕ ዘደንቕ ዝኽበር ፕሮጀክት እዩ። Pepsi New Year 2022 LTO ናይ መስተ ታኒካ ሓያል ድሌት ዘሕድር፣ ተሃዋሕዋሕ ዘበራብር፣ ፈጠራ ዘተባብዕን ንዓና ዘማርኽን እዩ።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- These cans were created with consumer engagement in mind, as well as to activate the brand beyond packaging. Complete with interactive functional features, consumers are encouraged to use their smartphone to scan QR codes on the cans that lead to promotions, including a chance to win limited edition hoodies and t-shirts that glow.
- Inspiration
- Bringing all the festive feels wherever it goes, Pepsi is lighting up the holiday season in 2022! The Design Team created a series of six limited edition cans for the New Year 2022, available for purchase in Russia, as a part of Pepsi’s ‘Light up the Winter Holidays’ campaign. These LTO cans were designed to be enjoyed through the whole of the winter holidays and culminating in New Year’s, embracing both the memorable and unexpected moments the season will bring.
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