By Beth ጥቕሊል ሰፕሊመንት ኮላጀን by Angela Spindler is a highly esteemed winner of the very prestigious 2022 ናይ ወርቂ ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ወርቂማዕሸጊ· 2022
By Beth ጥቕሊል ሰፕሊመንት ኮላጀን
Client: Depot Creative
ናይ ወርቂ ሽልማት A' Design Award Winner in ማዕሸጊ Category
Verified Award Winner
Verify Award Status for #137495The Design
About By Beth ጥቕሊል ሰፕሊመንት ኮላጀን
እታ ኤጀንሲ ንዛ ቅንጥብጣብ ኣቴልየ ስርዓተ ምስላዊ መንነትን ዲዛይን ጥቕሊልን፡ ፍሉይ መትሓዚ ሓዊሱ፡ ንኽትፈጥር ተመዲባ። ኣብ ዝከኣለ ኩሎም ንዋት ብኸባቢያዊ ብቕዓቶም መሰረት ተመሪጾም፡ ድሕሪ-ተጠቃሚ ጎሓፍ፡ FSC ወረቐትን ኣብ ሶያ ዝተመርኮሰ ቀለምን ሓዊሱ። እቲ ጥቕሊል ሰሌዳ ሕብሪ ጸሊም ቀጠልያን ፈኪ ፓስተል ሕብርታትን፡ ልዑል ጽሬት ዘለዎም ንዋት፡ ኣቃውማታትን ስሙር መወዳእታታት ሕትመትን ተጠቒሙ ሓቀኛ ስምዒት ቅንጥብጣብን ክብርን ይፈጥር።
The Recognition
About the ናይ ወርቂ ሽልማት A' Design Award
By Beth ጥቕሊል ሰፕሊመንት ኮላጀን ናይ ወርቂ ሽልማት A' Design Award ዝዓወተ እዩ፣ ንቀዳምነት ደረጃ ዘለዎም፣ ዘገርሙን ዝተፈልዩን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ወርቂ ጥበብን ፍልጠትን ክእለትን ዲዛይነራቶም ዘንጸባርቑ ኣዚዮም ሓደሽቲ፣ ርእይቶ ዘለዎምን ዘንጸባርቑን ፍጥረታት እዮም። By Beth ጥቕሊል ሰፕሊመንት ኮላጀን ዘይተራእየ ዋጋ ዘምጽእ ኣዚዩ ዝተሞገሰ፣ ዝንባሌ ዘቐምጥን ሓውሲ ዝመስልን ፈጠራ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ወርቂ ሽልማት A' Design Award ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ብብዙሕ ጥቕሚ ዘስፍሕ ዘደንቕ ዝኽበር ፕሮጀክት እዩ። By Beth ጥቕሊል ሰፕሊመንት ኮላጀን ሓያል ድሌት ዘሕድር፣ ተሃዋሕዋሕ ዘበራብር፣ ፈጠራ ዘተባብዕን ንዓና ዘማርኽን እዩ።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Material selection was used to influence the consumer's perception from the initial impression to a later considered appraisal. The vessel combines glass and wood. Luxury is secured through an elegant, blended conical form with flowing surfaces influencing desirability and relevance. Sustainability is achieved through material usage and reuse of the vessel—employing a refill system. Its' packaging with a colour palette of dark green and light pastel hues, using high quality materials, structures and subtle print finishes created a tangible sense of both luxury and prestige.
- Dimensions & Packaging
- The packaging consisted of a primary rigid box / core flute shipper / wrapping paper / stickers / large satchels / postcards / pouches / sachets and pulp boxes and sleeves.
- Tags
- Beauty, Luxury, Premium
- Production Technology
- Where possible all materials were selected based on their environmental credentials, ranging from the use of post-consumer waste, FSC papers and soy-based inks.
A range of bamboo pulp boxes was used for travel sachets, to provide both protection, be light weight aw well as home-compostable. - Design Challenge
- From the initial briefing to the mass production of the vessel, we had a 6 month window only. This gave very little time for full prototyping and testing as we would normal have.
- Research
- The luxury category, particularly within the beauty segment has been subject to criticism for its excessive use of packaging, plastic and general packaging waste. By Beth has sustainability at its core, therefore all materials were selected based on their environmental credentials. Materials were printed using soy-based inks, where possible recycled content, pulp and FSC paper. We were able to create a prestigious perception but not to the detriment of sustainability. The dark, green selected for its representation of the natural Australian flora and fauna.
- Inspiration
- Beauty, consciously considered. Depot was commissioned to create a visual identity system and packaging design, including a bespoke vessel for this luxury atelier. Simplicity, sustainability and social responsibility sit as key strategic pillars and therefore drove all packaging decisions. Depot worked with industrial designers to create a bespoke form that fulfilled the brief of luxurious and sustainable. The bespoke vessel and subsequent packaging give the product value and cachet.
- Project Duration
- June 2020-July 2021, Sydney Australia
- Operation Flow
- The vessel is packaged in a rigid, lidded box. It is shipped in a coreflute shipper.
- Team Members
- Creative Director: Angela Spindler
Industrial Designer: Charlie Payne
Industrial Designer: Andrew Simpson
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