Gradient Vodka Soda ናይ ቮድካ ሶዳ ጥቅላል ብ Mark Rowe and John Eresman

ዲዛይን Gradient Vodka Soda ናይ ቮድካ ሶዳ ጥቅላል ብ Mark Rowe and John Eresman ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2022 ናይ ነሓስ ሽልማት A' Design Award እዩ።

ነሓስማዕሸጊ· 2022

Gradient Vodka Soda ናይ ቮድካ ሶዳ ጥቅላል

ብ Mark Rowe and John Eresman

ዓሚል: Gradient Beverages Corp.

ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award

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ንቁጽሪ #138803 ሽልማት ኣረጋግጽ

ሳይት ብጻሕ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Gradient Vodka Soda ናይ ቮድካ ሶዳ ጥቅላል

ግራዲየንት ንሓደ ዝተሓዋወሰ ጥቅላል ናይ ቮድካ ሶዳ መስተታት ዝተዳለወ ናይ ጥቕላል ንድፊ እዩ። እዚ ጥቅላል ሽዱሽተ ልሙዓት ናይ 355 ሚሊሊትር ታኒካታት ዝሓዘ ኮይኑ፣ ብተኸተላዊ መንገዲ ዝቕንስ ናይ ኣልኮል መጠን ብ8፣ 7፣ 6፣ 4፣ 3ን 2 ሚእታዊት ብድምር ዘለዎ እዩ። እዞም ታኒካታት ኣብ ውሽጢ ሳንዱቕ ብሓደ መስመር ዝቕመጡ ኮይኖም፣ ካብ ጸልማት ናብ ብርሃን ዝቐየር ናይ ነጥቢ ማትሪክስ ንድፊ ኣብ ልዕሊ መስመሮም ይዝርግሕ። ሓደ ብዘዋርያ ዝተቐርፀ ምንቅብ ንሳንዱቕ ካብ ኣንፈት ናይ ዝሓየለ ናብ ኣንፈት ናይ ዝቐለለ ይኸፍቶ፣ በዚ ድማ ታኒካታት በዚ ተኸተላዊ ኣገባብ ይውሰዱ። እዚ ኣቀማምጣ ኣብ ውሽጢ ሓደ ምሸት ምቁራት ንኽተባባዕ ይግበር። ሰለስተ ዓይነት ጣዕም ይቐርብ፡ ራስበሪ ልሙን፣ ኩኩምበር ምንትን ላይምን።

እቲ ኣፍልጦ

ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award

Gradient Vodka Soda ናይ ቮድካ ሶዳ ጥቅላል ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Gradient Vodka Soda ናይ ቮድካ ሶዳ ጥቅላል ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Gradient Vodka Soda ናይ ቮድካ ሶዳ ጥቅላል ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: Gradient is the world's first alcohol mixed pack to package multiple, gradually reducing alcohol content drinks in one pack – 8%, 7%, 6%, 4%, 3%, 2% alc./vol. The decreasing dot matrix design perfectly matches the gradient dot matrix on the one-of-a-kind six-in-a-line box. This unique concept gives people a fun way to moderate their night, encouraging people to drink less and less so they stay "bright" all night.
ዓቐንን ማዕሸግን: 6x Sleek 355 mL cans at 8%, 7%, 6%, 4%, 3%, 2% each available in 3 flavours: Raspberry Lemon, Cucumber Mint, Lime. Angled perforation from front to back to encourage people to start at the stronger end and work their way down.
መለለዪታት: gradient, moderation, vodka soda, seltzer, gradually reducing,
ናይ ምፍራይ ቴክኖሎጂ: Key to the production of this design was meticulous Pantone matching across mediums to ensure a seamless match between shrink sleeve cans and and 24pt beverage grade box. Alignment of dot matrix grid also took careful planing at all stages of production.
ናይ ዲዛይን ብድሆ: The most difficult aspect of this project was developing a system that would allow each individual can to stand out on their own, yet become part of a greater idea when seen together - which is the key purpose of the product itself. The gradually reducing dot matrix design solved this issue in a way that kept the product bright and appealing.
ምርምር: 52 percent of U.S. consumers are trying to reduce their alcohol consumption. (IWSR) Despite this, over the past two years alcohol sales
have increased by 33% (IBOTTA). This tells us that people are looking for new ways to moderate their consumption.
ምንጪ ሓሳብ: Moderation is important, but it isn't easy. Anyone who has woken up regretting how much they consumed the night before knows that the more we drink, the less control we have over our ability to moderate our alcohol intake.

Gradient offers a solution to this "auto pilot" problem by being the world’s first to package multiple, gradually reducing alcoholic beverages in one pack.
ናይ ፕሮጀክት ግዜ: This product was launched in Canada in August 2021, where it has been met with an incredible response. International exports are scheduled to begin late 2022.
ናይ ስርሒት ፍሰት: Gradient is designed to be enjoyed from the higher alcohol end to the lower alcohol end - the box's unique in-line design and perforated top nudges consumers to drink in the proper order. By starting strong, then drinking less and less through the night, gradient allows you to enjoy a few drinks without letting the night get out of hand. This works because of the way the average human body can process one 355 mL 4% alc drink per hour. Relatively high alcohol is introduced early, then decreased over time maintaining your blood alcohol levels.
ኣባላት ጋንታ: Creative Director: John Eresman
Designer: Mark Rowe