Granovita መዐሸጊ ግራኖላ by Olga Takhtarova is a highly esteemed winner of the very prestigious 2022 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ብሩርማዕሸጊ· 2022
Granovita መዐሸጊ ግራኖላ
Client: Sot B&d
ናይ ብሩር ሽልማት A' Design Award Winner in ማዕሸጊ Category
Verified Award Winner
Verify Award Status for #139398The Design
About Granovita መዐሸጊ ግራኖላ
ግራኖቪታ ንግራኖላ ዝኸውን ናይ መዐሸጊ ዲዛይን እዩ። ሓደ ናይ ካርቶን ሳጹን ነቲ ንሲርያል ብልሙድ ዝጥቀሙሉ ተዓጻጻፊ ማሕፉዳ ብምትካእ፡ እቲ ፍርያት ኣብ መደርደሪ ብኸመይ ከምዝረአ ዝያዳ ቁጽጽር ይህብ። እቲ ሓርፋፍ ገጽ ናይቲ ካርቶን ንጭብጢ ጥዑይ ኣነባብራ ይድግፍ። ናይ ፍረታትን እኽሊን ስእልታት ንጣዕሚ ነፍሲ ወከፍ ዓይነት ይገልጹ። ኣይኮናት፡ ገላጺ ጽሑፍን ደሚቕ ሕብርታትን ኣወንታዊ መልእኽቲ የመሓላልፉ። እቲ ካርቶን ክድስክ ስለዝኽእል፡ እቲ ፍታሕ ንኸባቢ ምቹእን ብዋጋ ትሑትን ኮይኑ ይተርፍ። ነፍሲ ወከፍ ሳጹን 160 ብ120 ብ40 ሚሊሜተር ይዕቀን።
The Recognition
About the ናይ ብሩር ሽልማት A' Design Award
Granovita መዐሸጊ ግራኖላ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Granovita መዐሸጊ ግራኖላ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Granovita መዐሸጊ ግራኖላ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To have more control over how the packaging "lives" on the shelves, the designer suggested using a cardboard box instead of a flexible doy-pack. The idea behind using the rough surface of the box as the sides of the packaging is to help express "healthy living". The use of delicious images of fruits and grains in the design encourages consumers to buy Granovita granola even more.
- Dimensions & Packaging
- 1 boxes 160mm x 120mm x 40mm
- Tags
- Granola, Granola packaging, Fruit Granola, Ukraine
- Production Technology
- Two important trends in grain packaging: flexible packaging and environmentally friendly materials. This is why cardboard, which can be composted, was used. An environmentally friendly packaging solution that still keeps costs down.
- Design Challenge
- The main goal was to create a package design that would express appetite, naturalness, and healthiness. It was necessary to emphasize that this is a product of an active person, attentive to his health.
- Research
- The illustrations on the packaging not only describe the taste of each product, but also represent a happy and healthy lifestyle. Icons and expressive inscriptions, bring the product to life. The bright colors convey a positive message.
- Inspiration
- Over the past few years, the general trend towards a healthy lifestyle has been changing in the Ukrainian market. Gradually, unhealthy snacks on store shelves are being replaced by healthy analogues. Among them is granola. Granovita is a young Ukrainian brand founded in 2016. The brand positions itself as a product for breakfast and energy during the day. The company's mission is to promote healthy and balanced nutrition. At the moment the line is represented by Aktiv, Fitness, Unior, Tropic.
- Project Duration
- This project started in January 2021 and finished in 2021 July in Dnipro. Ukraine
- Operation Flow
- By combining granola packaging with modern design, the designer has created an image that invites customers to rediscover breakfast. The new granola brand wants to bring change to the cereal market. Granola packaging should reflect the brand message. It should also connect with customers and stimulate sales.
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