Artem Luxury Watch Straps ፓኬጂ by Joel Derksen is a highly esteemed winner of the very prestigious 2022 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ነሓስማዕሸጊ· 2022
Artem Luxury Watch Straps ፓኬጂ
by Joel Derksen
Client: Studio Otherness
ናይ ነሓስ ሽልማት A' Design Award Winner in ማዕሸጊ Category
Verified Award Winner
Verify Award Status for #139454The Design
About Artem Luxury Watch Straps ፓኬጂ
ኣርተም ላግዠሪ ዎች ስትራፕስ ንኣከቓቢት ዝተዳለወ ናይ ዎች ስትራፕ ፓኬጂ ዲዛይን እዩ። ደጋዊ መጎልበቢ ብምንሸርታት እናወገደ፣ ብጎድኒ ብፍላፕ ማሕተም ዝኽፍት ኣንፀርፃር ቀጠልያ (frosted vellum) ውሽጣዊ ሳንዱቕ ይገልጽ። ፎም ኢንሰርት ንስትራፕ ኣብ ቦትኡ ይሕዝ። እቲ ብሎካዊን ቅርፃዊን ቅርጺ ንኣንፀርፃር መኣዝናትን ቴክኒካዊ ልክዕነትን ብንጹር ኣብ ትርኢት የቐምጦም። ናይ ፎይል ማሕተምን ብሓመድን ንግስያዊ ሰማያውን ዝተሰርሑ ወረቓቕትን ንቕንዕናውን ቴክኒካውን ትርኢት ይህቡ። እቲ ቅርጺ ኣብ ግዜ ምፍታሕ ፓኬጅ ንፍርያት ብንጹር ንኽርአ ተባሂሉ ዝተሃነጸ እዩ።
The Recognition
About the ናይ ነሓስ ሽልማት A' Design Award
Artem Luxury Watch Straps ፓኬጂ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Artem Luxury Watch Straps ፓኬጂ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Artem Luxury Watch Straps ፓኬጂ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Artem Straps is an Australia-based company with a vision of redefining watch straps for the passionate collector. Artem’s brand experience honours the intense perfectionism of the founding team and their ambition to be seen as the Aston Martin of watch straps.
The brand takes a refined and technical approach, with a bright royal blue and soft greys. The logo and monogram take cues from the buckle design, with automotive curves and considered contrasts. - Dimensions & Packaging
- 80mm W x 20mm D x 270cm L
- Tags
- Packaging, watch, jewelry, premium, luxury, branding, lifestyle, netherlands, australia
- Production Technology
- Foil stamping, foam insert, GF Smith papers (Grey, Royal Blue), and frosted vellum box.
- Design Challenge
- The overall project was quite smooth - with the biggest challenge being quality assurance and colour matching in paper selection and box quality.
- Research
- Research involved competitor analysis - both in branding and in packaging experience. Key competitors focused on machismo or affordability. Artem instead chose to create an atmosphere of mystery and reverence.
Most watch strap competitors focused on cost efficiency in their packaging, stepping away from a luxury experience. However the top-end watch brands (Blanc Pain, Rollex) all created incredible unboxing experiences, which we used as a baseline for the Artem packaging. - Inspiration
- The engineering sensibility of the brand inspired a blocky and sculptural approach to the packaging, one that showcased the sharp edges and technical perfection of the brand. Shadow play and how the product would showcase on Instagram and in unboxing videos also drove key structural considerations.
- Project Duration
- 4 months, Netherlands
- Operation Flow
- Cover slides off, revealing velum inner box. Velum inner box opens on the side with typical flap seal
- Team Members
- Creative Director: Joel Derksen
- Image Credits
- Photographer: Ingmar Swalue
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