Smashy ናይ ቸኮለት እንቋቑሖ መጠቅለሊ by Mutian Yu is a highly esteemed winner of the very prestigious 2022 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ሓጺንማዕሸጊ· 2022

Smashy ናይ ቸኮለት እንቋቑሖ መጠቅለሊ

by Mutian Yu

Client: Savannah College of Art and Design

ናይ ሓጺን ሽልማት A' Design Award Winner in ማዕሸጊ Category

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The Design

About Smashy ናይ ቸኮለት እንቋቑሖ መጠቅለሊ

ስመሺ (Smashy) ቅርጺ መጣይ ዝሓዘ ናይ ቸኮለት እንቋቑሖ መጠቅለሊ እዩ። እቲ ዲዛይን ቅርጺ መጣይን ቅርጺ እንቋቑሖን ብምጽንባር ዝተሰርሐ ኮይኑ፣ ስለዚ እቲ መጠቅለሊ ልክዕ ከም እንቋቑሖ ዘለዎ ኢድ ገይሩ ይረአ። ስመሺ ኣብ ዝኾነ ቦታ ክስበር ይኽእል እዩ። ድሕሪኡ ከረሜላታት ብምንጣር ወጺኦም ናይ ምግራም ስምዒት ይፈጥሩ። እቲ ኣብ ውሽጢ ዘሎ ውሁድ ቸኮለት፣ ብስኩቲ፣ ጎሚን ጽንኩር ከረሜላታትን ዝሓቖፈ እዩ። እቲ መጠቅለሊ 155 ብ 183 ብ 76 ሚሊሜተር ዝኸውን ልክዓት ዘለዎ ኮይኑ፣ ካብ ፕላስቲክ ዝተሰርሐ እዩ። ስመሺ ነቲ ናይ ቀደም ልምዲ ቸኮለት እንቋቑሖ ናይ ምስባር ንምሕዳስን ምቁርቁር ምግቢ ናይ ምብልዓ ተግባር ንምዝንጋዕ ንምግባርን ዝዓለመ እዩ።

The Recognition

About the ናይ ሓጺን ሽልማት A' Design Award

Smashy ናይ ቸኮለት እንቋቑሖ መጠቅለሊ ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Smashy ናይ ቸኮለት እንቋቑሖ መጠቅለሊ ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Smashy ናይ ቸኮለት እንቋቑሖ መጠቅለሊ ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Is eating chocolate eggs still funny today? Try this new combination! Smash a chocolate egg and get more sweets! Smashy combines the shape of a hammer and the shape of an egg to bring excitement and surprise. Snackers can smash it at any place, then experience having different snacks, which contain chocolates, crackers, gummies, and hard candies.
Dimensions & Packaging: 155mm * 183mm * 76mm
Tags: Snacks, Interaction, Fun
Production Technology: Plastic and Snacks
Design Challenge: The greatest challenge during the research is reaching out to people due to the pandemic.
Inspiration: Is smashing the same type of chocolate eggs still exciting today? People started smashing chocolate eggs in 200 years ago. It has never been changed until now.
Project Duration: Time: 2020 Summer
Duration: 3 Months
Location: Savannah, GA, US
Operation Flow: Smashy is a chocolate in the shape of a hammer. It also looks like an egg with a handle. By smashing it, candies will pop out, so one can enjoy surprises and treats.
Team Members: Mutian Yu