Rooeein ናይ ፊልተር ጥርንፊት by Wallrus Design Studio

Rooeein ናይ ፊልተር ጥርንፊት by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2022 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ነሓስማዕሸጊ· 2022

Rooeein ናይ ፊልተር ጥርንፊት

by Wallrus Design Studio

Client: Rooeein Filters Co.

ናይ ነሓስ ሽልማት A' Design Award Winner in ማዕሸጊ Category

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Verified Award Winner

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Colors

The Design

About Rooeein ናይ ፊልተር ጥርንፊት

ሩዒን ንኣውቶሞቢል ናይ ኣየርን ዘይትን ፊልተራት ዝዓለመ ናይ ጥርንፊት ንድፊ እዩ። እቲ ጥርንፊት ቀጠልያ ሕብሪ ኣገባብን ምስሊ ቆጽልን ይጥቀም። እቲ ቆጽሊ ናብ ተፈጥሮ ዘመልክት ኮይኑ፣ ቆጽልታት ንኣየር ከምዘጽርዩ፣ ፊልተር ድማ ንኣየር ናይ ሞተር ከምዝጽርዮ ዘመልክት እዩ። እቲ ቀንዲ ትርኢታዊ ሓሳብ ካብ ምስሊ ሓደ ጽዑቕ ዱር ዝሓልፍ መገዲ ዝመንጨወ ኮይኑ፣ ተመሳሳሊ ምስሊ ድማ ነቲ ሕብራዊ ናይ ብራንድ መንነት ቀሪጹዎ። እዚ ንድፊ እዚ ነቲ ፍርያት ኣብ ውሽጢ ድኳን ህልውና ክህልዎ ይሕግዝ። ሓሳብ ናይቲ ቆጽሊ እውን ኣብ ልዕሊ ናይ ግብያትን መወዓውዒን ንጥፈታት ናይቲ ብራንድ ተተግቢሩ ኣሎ።

The Recognition

About the ናይ ነሓስ ሽልማት A' Design Award

Rooeein ናይ ፊልተር ጥርንፊት ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Rooeein ናይ ፊልተር ጥርንፊት ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Rooeein ናይ ፊልተር ጥርንፊት ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is one of the most successful projects we have in our portfolio.
Because we were able to create the whole branding process by creating and designing a distinctive package and deliver effective messages to the audience that also affected their attention to the environment, and this point of our attention and responsibility for the development of culture. And increased a community's attention to environmental issues.
Dimensions & Packaging: This project has a great variety of dimensions
Tags: Filters, Air and Oil, Industrial Packaging, Creative Design
Production Technology: All visual communications, advertising, promotions and other integrated communication methods of marketing, branding and advertising of this brand were planned and implemented based on this philosophy.
Design Challenge: The main challenge of this project is about finding a new and unique powerful element that knows with everyone.
Research: The main idea emerged from the heart of the image of a road passing through a dense forest, and even led to the formation of the brand's colorful identity.
Inspiration: Rooeein is a very special and unique project. The leaves drive the consumer insight into the nature easily. Car filters brings clear air for engine exactly like that leaves do in nature.
Project Duration: This project was start at Oct 2019 and ended on Dec 2021
Operation Flow: this project started with a very deep research about how filters work. Using biometric technique to find core idea and this drive design way into nature.
Team Members: Design Director: Iman Ale Mozaffar
Creative Director: Matin Mirzaei
Image Credits: Photographer: Iman Ale Mozaffar