Devynerios ለበላት by Asta Kauspedaite is a highly esteemed winner of the very prestigious 2022 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ብሩርማዕሸጊ· 2022

Devynerios ለበላት

by Asta Kauspedaite

Client: Mv Group

ናይ ብሩር ሽልማት A' Design Award Winner in ማዕሸጊ Category

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Colors

The Design

About Devynerios ለበላት

ደቪንየሪዮስ ኣብ ሊትዋንያ ኣብቲ ምድብ መራሒ ዝኾነ፡ ፍሉይ ኣዕጽምታዊ ሊከርታት ስድራቤት እዩ። ንሊትዋንያ፡ ዋናዊ ኣገባብ ፍርያትን ኣብ ተፈጥራዊ ንዋት ዝተመርኰሱ ኣሰራርሓታትን የውክሉ። ነፍሲ ወከፍ ፍርያት ፍሉይን ዝተፈልየን እዩ። እቶም ቁልፊ ባህርያት'ውን ኣብ ዲዛይን ለበላት የንጸባርቑ። ዲዛይን Originalios ዋነነት የመሓላልፍ። Zalios ብዙሕ ደረጃታት ዘለዎን ሃብታምን እዩ፡ ናብቲ ምስጢራዊ ዓለም ኣዕጽምቲ የእቱወካ። Raudonos፡ ጅግንነትን መንእሰይነትን ብዘይ-ተመጣጠነን ድሙቕ ሕብርታትን ተጠቒሙ የንጸባርቕ።

The Recognition

About the ናይ ብሩር ሽልማት A' Design Award

Devynerios ለበላት ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Devynerios ለበላት ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Devynerios ለበላት ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Devynerios is a family of unique herbal liqueurs that is the category leader in Lithuania. They represent Lithuania, unique production methods and recipes based on natural ingredients.
Each product is unique and different. The key distinctions are also reflected in the label designs. Originalios design communicate authenticity. Zalios is multi-layered and rich - immersing you into the mystical world of herbs. Raudonos - courage and youthfulness are reflected using asymmetry and vivid colours.
Dimensions & Packaging: Dimensions: 75 (w) x 250 (h) x 50 (d) mm.
Tags: Unique, herbal, liqueur, Lithuanian, Studija Creata
Production Technology: Flexo printing, hot foil, embossing
Design Challenge: With the growth of Devynerios brand, the strengthening of sales in export markets, and the increasing restrictions on marketing communications, there was a need to highlight the roles of all three products in Devynerios family. Since all of the products are different in terms of their recipes, herbal compositions, serving recommendations and target audiences, that is exactly what we wanted to emphasise - the uniqueness and strengths of each of the products.
Inspiration: We started with the first challenge - clear unification of the products into a single family. All three beverages are united by a few key messages: natural ingredients, herbs and plants, and mysticism. This is why the motif of plants and herbs is dominant in the design of all of the products.
A new symbol has also been created as a unifying element. It underscores the pagan legend - the role of the three planes - the underworld, the earth and the sky.
Project Duration: Release date: July 2021
Team Members: Asta Kauspedaite and Jurate Paulauskiene.
Image Credits: Edgaras Marozas