Bethru ናይ ምንጻፍ ምህርቲ ጥርንፋፍ by Izabela Jurczyk is a highly esteemed winner of the very prestigious 2022 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ሓጺንማዕሸጊ· 2022
Bethru ናይ ምንጻፍ ምህርቲ ጥርንፋፍ
Client: Bethru
ናይ ሓጺን ሽልማት A' Design Award Winner in ማዕሸጊ Category
Verified Award Winner
Verify Award Status for #140558The Design
About Bethru ናይ ምንጻፍ ምህርቲ ጥርንፋፍ
ጽሑፍ መጽሓፍ፦ ቤትሩ ኣብ ጽኑዕ ጽላል (ታብለት) ከምኡ’ውን ብተደጋጋሚ ክትጥቀመሉ ትኽእል ናይ ምንፋሕ ጠርሙዝ ዝተመስረተ ናይ ገዛ ምንጻፍ ውጽኢታት ናይ ጥርንፋፍ ንድፊ እዩ። እዞም ታብለታት 93 ሚእታዊት ተፈጥሮኣዊ ንጥረ ነገራት ዝሓዙ ኮይኖም፣ ቬጋን፣ ካብ ጭካነ ናብ እንስሳት ነጻ ከምኡ’ውን ካብ ማይክሮፕላስቲክ ነጻ እዮም። ነፍስወከፍ ታብለት ኣብ ማይ ቧምቧ ተሟሚቑ 300 ሚሊሊትር ናይ ምንጻፍ ፈሳሲ ይፈጥር። እቲ ናይ ምንፋሕ ጠርሙዝ ሓደ ጊዜ ጥራይ ተገዚኡ ብተደጋጋሚ ጊዜ ዝጥቀሙሉ ኮይኑ፣ እዚ ድማ ናይ ፕላስቲክ ጎሓፍ ይንኪ። እቶም ታብለታት ብወረቐት ተጠቅሊሎም፣ እቲ ሳጹናት እውን ካብ ዳግማይ ጥቕሚ ዝወዓል ወረቐት ዝተሰርሑ እዮም። ሕብርታትን ቅርጽታትን ናይቲ ጥርንፋፍ ካብ ተፈጥሮ ዝተሳእሉ እዮም።
The Recognition
About the ናይ ሓጺን ሽልማት A' Design Award
Bethru ናይ ምንጻፍ ምህርቲ ጥርንፋፍ ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Bethru ናይ ምንጻፍ ምህርቲ ጥርንፋፍ ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Bethru ናይ ምንጻፍ ምህርቲ ጥርንፋፍ ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Bethru is a start-up household brand, which offers an innovative alternative ecological cleaning essentials in a form of solid tablets and reusable premium spray bottle. The tablets are made of 93% of natural ingredients, ecofriendly, vegan, cruelty free. A unique spray bottle is designed to be purchased once and re-used multiple times by consumer. Each tablet dissolved in a tap water gives 300ml of cleaning product. All is packed in ecofriendly beautiful packaging inspired by nature.
- Dimensions & Packaging
- printing on bottle
Technical projection showing white underprint
Pantone: 1225C, 292C, 191C
flow-packs
Technical projection of flow-packs.
Pantone: 1225C, 292C, 191C
individual bottle box: multi surface / glass / bathroom / 379,4 x 405 mm
Pantone: 1225C, 292C, 191C
embossing, white printing
individual bottle band - multi surface / glass / bathroom
Technical projection
CMYK
leaflet
Technical projection.
Pantone solid uncoated 292U
embossing
shipper box / 698 x 659 mm
Technical projection
white printing - Tags
- packaging, craft, unique, ecology, sustainable, design, nature, recyclable, amazing, reusable
- Production Technology
- The vision for the design is based on our vision to create an economy that uses resources consciously. Tablets are made of mostly natural ingredients, eco friendly, vegan, cruelty free and microplastic free, while the overall product packaging and supply chain ensure a high level of responsibility and commitment in terms of material, health, reutilization, recycling and carbon footprint. The tablets are wrapped in 100% paper and the boxes are made of recyclable paper.
- Design Challenge
- The biggest challenge was to achieve sustainable packaging solutions not compromising the safety of the product and of the consumer. As one example our active formulations required to be protected from moisture during the storage and transportation. Developing sustainable packaging with intime amazing design has definitely been the biggest challenge of the project.
- Research
- We follow the scientific method to develop our initial value proposition. From formulation to packaging design several tests have been done to ensure product efficacy, great design and amazing customer experience. We benchmark our products with highest standards in the market. From formulation stand point Bethru follows the highest manufacturing practices in product development and production. From packaging side the most recent materials technologies have been chosen and proven.
- Inspiration
- Bethru envisions conscious and sustainable world, where plastic usage is significantly reduced through the development of more sustainable home care solutions. Scientific research leaves no illusions and a new approach must be implemented. Bethru provides a supply chain ensuring a high level of responsibility and commitment in terms of material, recycling, reutilization and carbon management. An inspiration for the project design came from nature by using its colors beauty and properties.
- Project Duration
- The project started in Poland in April 2021 and finished in March 2022 by being ready to launch it in the european market
- Operation Flow
- BETHRU products allow customers to have a clean house using trendy and nice-looking products while minimizing their impact on the environment, saving space and money. One effervescent tablet when in contact with water and dissolve in few minutes gives you 300ml of harmless cleaning product. The bottle is to be used multiple times which intends to remove plastic from the system. It is an amazing alternative for the market products offered by traditional brands.
- Team Members
- brand concept: Rui Bento
visual design concept: Izabela Jurczyk
graphic design: Studio Design
production of photos and film: Robert Przybysz - Image Credits
- Image #1: Photographer Robert Przybysz
Image #2: Photographer Robert Przybysz
Image #3: Photographer Robert Przybysz
Image #4: Photographer Robert Przybysz
Image #5: Photographer Robert Przybysz
Video: Robert Przybysz
pdf: studio design
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