ዲዛይን Broken Top Brewing Co Craft Beer መስተ ማሸጊ ብ Jackie Jiabei Jiang ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2022 ናይ ሓጺን ሽልማት A' Design Award እዩ።
ሓጺንማዕሸጊ· 2022
Broken Top Brewing Co Craft Beer መስተ ማሸጊ
ዓሚል: BrokenTop Brewing Co
ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ሓጺን ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #140639 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Broken Top Brewing Co Craft Beer መስተ ማሸጊ
ብሮክን ቶፕ ብሪዊንግ ካምፓኒ ክራፍት ቢራ ንንእሽቶ ብዝሒ ዘመርት ክራፍት ቢራ ብራንድ ዝሰርሕ IPA ከምኡ'ውን ፒልስነር ተባሂሉ ዝተዳለወ ናይ መስተ ማሸጊ ንድፊ እዩ። እቲ ግራፊካዊ ዲዛይን ካብ ጥንታዊ መጻወቲታት ተመስጦ ዝወሰደ እዩ። ሓደ ዝተጠመረ ሎጎ ምስቲ ናይ ነፍሲ ወከፍ ናይ ምርት መስመር ሕብሪ ስርዓት ዝሰማማዕ ኮይኑ፡ ምስቲ ዲዛይን ተሓዋዊሱ ራእያዊ ምትላል ይፈጥር። እቶም ታኒካታት ካብ ሰማያዊ ኣሉሚንየም ዝተሰርሑ ኮይኖም፡ ንኣሉሚንየም ታኒካታት ብዘይንቡር ዝኾነ ድቕቕ ናቪ ሕብሪ ንኽበጽሑ ብፍሉይ ዝተዳለዉ እዮም። ልዑል ናህሪ ዘለዎ ኢንክ-ጀት ሕትመት ምስ ጻዕዳ ኢንክ ንብጣ ተጠቒሙ ነቲ ግራፊክስ ዝያዳ ንጹር ይገብሮ። እቲ መደበኛ 211 ኣካል ታኒካ 12 ኦንስ ክሕዝ ይኽእል።
እቲ ኣፍልጦ
ብዛዕባ ናይ ሓጺን ሽልማት A' Design Award
Broken Top Brewing Co Craft Beer መስተ ማሸጊ ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Broken Top Brewing Co Craft Beer መስተ ማሸጊ ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Broken Top Brewing Co Craft Beer መስተ ማሸጊ ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- The new brand and packaging design for Broken Top Brewing Co reflects a design strategy that is playful but yet well balanced to efficiently convey the core messaging. An integrated logo that adapts to the individual color scheme of each product line is incorporated seamlessly with the pattern design while adding a visually illusioning element to the exterior. The choice of using blue aluminum is also unique and easily distinguishable in the mass market.
- ዓቐንን ማዕሸግን
- standard 211 body diameter can for 12oz beverage
- መለለዪታት
- packaging, craft beer, beverage, beverage packaging, can, aluminum
- ናይ ምፍራይ ቴክኖሎጂ
- This packaging design is being produced using ultra-high speed ink-jet printing with a unique white ink printing to elevate the vividness of graphics. In addition, a special blue aluminum can is designed and customized specifically for this project to reach a deep and bright navy blue color that is rare to find for aluminum cans.
- ናይ ዲዛይን ብድሆ
- The current market for American craft beer is very competitive with very distinctive visual representation. Thus, creating a visual solution for this already visually busy section of the market is very challenging.
- ምርምር
- User research and profiling were conducted to gain a better perspective on the current market of alcoholic beverage consumers at different levels of retails brands.
- ምንጪ ሓሳብ
- Broken Top Brewing Co , a passionate and fun American small batch craft beer brand that specializes in IPA and pilsner. To succeed in the competitive alcoholic beverage market, this brand aims to launch a new branding that can daringly convey the spirit of the brand while capture the attention at the point of sale. It leads to a pair of new packaging design concept inspired by the playfulness and graphic pattern of the vintage toy.
- ናይ ፕሮጀክት ግዜ
- Project started in early 2021 and finished in late September 2021 in New York City.
- ናይ ስርሒት ፍሰት
- The blue aluminum material for the can was specially customized and has proven to function as the main differentiator that allows the product to stand out in the busy shelf in a market in comparison with the competitors brand.
- ኣባላት ጋንታ
- Jackie Jiabei Jiang
- ናይ ስእሊ ክረዲት
- Not applicable
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
