Kellipops ዕሹግ by Antonia Skaraki is a highly esteemed winner of the very prestigious 2023 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ሓጺንማዕሸጊ· 2023
Kellipops ዕሹግ
Client: Viap
ናይ ሓጺን ሽልማት A' Design Award Winner in ማዕሸጊ Category
Verified Award Winner
Verify Award Status for #141266The Design
About Kellipops ዕሹግ
ፍትወት፤ ድሌት፤ ሙሉእ ቸኮሌት። ቻርሊን ፋብሪካ ቸኮሌትን ኣስተንትን። ሓደ መዓልቲ ኣብኡ ከመይ ምዃነ ይመስል? እቶም ቸኮሌታዊ ጣፍያታት ካብ ቅርፊኦም ወጺኦም ብዘገርም ጽዓት ኣብ ከባቢኻ ክሳዕሩ፡ ምስኦም ክትሳዕርን ናትካ ክትገብሮምን ይጽውዑኻ። መጀመርያ እቶም ዲዛይነራት ብምናቦኦም ርእዮም ከምዝፈነደዩ ድማ ሰምዖም። ብመንገዲ ቅርፊኦም ርእዮም ንነፍሲ ወከፍ ተዛረብዎ። ድሕሪኡ ድማ ዲዛይን ገበሩሎም። ብድምጾም፡ ብኣካላዊ ኣወቃቕራኦም፡ ብባህርያት ዝናብ፡ ከምኡውን ንዘይውዳእ ድሌትካ ንኣታቶም ዘጭርሑ ጽዑቓት ሕብርታት።
The Recognition
About the ናይ ሓጺን ሽልማት A' Design Award
Kellipops ዕሹግ ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Kellipops ዕሹግ ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Kellipops ዕሹግ ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The logo uses typography inspired by the ‘60s with a round and bold font. The design is inspired by pop-art using bright contrasting colours. The giant product exhibiting the variant, is placed centrally bearing a transparent section for visibility inside the bag. The product in the centre is bisected and treated as a demo illustration in a glimpse of the inner world of the candy-coated ball. The background consists of each variant’s products forming a pattern related to a ‘60s polka dot array.
- Dimensions & Packaging
- Small plastic doypacks.
Dimensisons Width 110 mm x Depth 40 mm x Height 150 mm - Tags
- Rebranding, packaging design, snack, chocolate snack
- Production Technology
- Plastic Doypack
- Inspiration
- The name ‘kellipops’ derives from the greek word ‘keliphos’ meaning ‘shell’ – signifying the chocolate coating and ‘pop’ which is a fun word defining the mood, excitement, sound of crunch, that pleasant surprise on the tongue. It also signifies a pack which pops out when you see it. The idea was to use a combination of colours, shiny surfaces and bold letters, to convey a happy composition and a wonderful mess of the joy of life. A friendly world where nothing is sharp or complicated but innocent, round and nostalgic. Like a Ferris wheel on an amusement ride of taste.
- Project Duration
- The project started in October 2021 in Athens and finished in December 2021 in Athens, and was placed in local stores, markets and kiosks in Greece in late January 2022.
- Team Members
- Creative Director - Antonia Skaraki
Art Director - Andreas Deskas
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
