Hola Aloe ዕሽግ by Antonia Skaraki is a highly esteemed winner of the very prestigious 2023 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ነሓስማዕሸጊ· 2023

Hola Aloe ዕሽግ

by Antonia Skaraki

Client: Balokas

ናይ ነሓስ ሽልማት A' Design Award Winner in ማዕሸጊ Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Hola Aloe ዕሽግ

ብካሌዶስኮፕ ዚርአዩ ንሓሳብ ዘነቃቕሑን ናብ ሳዕሳዕ ዘዕድሙን ምስልታት። ብማክሲማሊስታዊ ስምዒት፡ ነፍሲ ወከፍ ነጥቢ ናይቲ ዲዛይን ብዋሕዚ ይሕዘት። ፍጹማዊነተን ዚሰብሩ መስመራት፡ ንዓሚል ኣብ መንቀሳቐስን ጸዓትን ናይ ሆላ አሎይ ቪታሚን ንምስሳብ። ፍረታት ነፍሲ ወከፍ ኣካል ሰብነት የንቅሑን ናብ ንመንፈስ ዘነቃቕሕን ንሰብነትን ኣእምሮን ዚመጋግብን በዓል ይመርሕ። ጸዓት፡ ሕብራዊ ንቕናቐታትን ንዓለም ብካሌዶስኮፕ ናይ ምርኣይ ምስጢርን። እቲ ቀንዲ ሓሳብ ናይቲ ኮንሴፕት ንጥዕናዊ ተግባራዊ ቪታሚን መስተታት ዘዘናግዕ ኣገባብ ምፍጣር እዩ ነይሩ።

The Recognition

About the ናይ ነሓስ ሽልማት A' Design Award

Hola Aloe ዕሽግ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Hola Aloe ዕሽግ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Hola Aloe ዕሽግ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Images through a kaleidoscope that excite your mind and invite you to dance with them. With a maximalist mood, every point of the design is captured with flow. Lines that break their absoluteness, to entice us in the movement and energy of Hola Aloe Vitamin. Fruits awaken every organ of our body and leads to a celebration that awakens the spirit and nourishes body and mind.
Dimensions & Packaging: Plastic bottle. Width 60mm x Depth 60mm x Height 210mm
Tags: Packaging design, aloe, aloe drink, vitamins
Production Technology: The products are plastic bottles with a transparent plastic sleeve.
Design Challenge: The goal was to redesign the packaging of the Hola Aloe Vitamin drink.
The target group is people who follow a balanced, healthy diet, aged 25-45.
An enjoyable approach to healthy vitamin drinks, avoiding the use of conventional methods of design.
Research: There was no research for this project.
Inspiration: If Hola Aloe was a rhythm, it would be the vibrations between the steps of an Argentine tango. If it were a note, it would have the intensity of Mi, and if it were a party, it would set up our instruments in nature and dance with her. All these explosions of the senses, seemed like images through a kaleidoscope. Intense, magical, and tied together by handkerchiefs that join hands and drag the dance!
Project Duration: The project started in December 2020 in Athens and finished in February 2020 in Athens, and was published in local stores all over Greece in May 2021.
Operation Flow: An enjoyable approach to healthy vitamin drinks, which avoid the use of conventional methods of design.
Team Members: creative director: Antonia Skaraki
art director: Andreas Deskas
Image Credits: Image #1 : Creator Andreas Deskas (Art Director)
Image #2 : Creator Andreas Deskas (Art Director)
Image #3 : Creator Andreas Deskas (Art Director)
Image #4 : Creator Andreas Deskas (Art Director)
Image #5 : Creator Andreas Deskas (Art Director)