Heivy ናይ ኮላገን መስተ ዕሽጊ ብ Jessica Yang - WeBranding Global

ዲዛይን Heivy ናይ ኮላገን መስተ ዕሽጊ ብ Jessica Yang - WeBranding Global ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2023 ናይ ነሓስ ሽልማት A' Design Award እዩ።

ነሓስማዕሸጊ· 2023

Heivy ናይ ኮላገን መስተ ዕሽጊ

ብ Jessica Yang - WeBranding Global

ዓሚል: WeBranding Global

ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award

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ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

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እቲ ዲዛይን

ብዛዕባ Heivy ናይ ኮላገን መስተ ዕሽጊ

ሄይቪ ንሓደ መስመር ፈሳሲ ናይ ኮላገን መስተታት ዝተዳለወ ናይ ዕሽጊን ናይ ብራንድ መንነትን ዲዛይን እዩ። እዚ መስመር ሉላባይ፣ ኣፕሊፍት፣ ሪቫይቭ፣ ፎርቲፋይ፣ ከምኡውን ፕሮተክት ዝብሃሉ ሓሙሽተ ፍርያት ዘጠቓልል እዩ። ነፍሲ ወከፍ ጥርሙዝ ዝተፈላለየ ጣዕሚ ንምግላጽ ናቱ ውልቀ ሕብርታትን ንድፍታትን ይጥቀም፣ ኣብ ግዜኡ ድማ ሓባራዊ ኣቀማምጣ ንምሉእ ስርዓት ሓድነት ይህቦ። እዞም መስተታት ብ35 ብ35 ብ107 ሚሊሜተር ዝዓቐኖም፣ ካብ ምሉእ ብምሉእ ዳግማይ ጥቕሚ ክወሃቦ ካብ ዝኽእል ንጥረ-ነገር ዝተሰርሑ ብርጭቆ ጥርሙዛት ኣቢሎም ይቐርቡ። ዕላማ እቲ ዲዛይን ንብራንድ ንጹርን ወጥርን ናይ ጥዕናን ሓይልን መልእኽቲ ምሃብ እዩ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award

Heivy ናይ ኮላገን መስተ ዕሽጊ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Heivy ናይ ኮላገን መስተ ዕሽጊ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Heivy ናይ ኮላገን መስተ ዕሽጊ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: Heivy symbolizes vitality, health, and the everlasting well-being that the team wants to maintain in rebranding. Drawing from these values, the WBG team creates a uniform, yet unique set of designs with meaningful names for Heivy's product line: the Lullaby, Uplift, Revive, Fortify, and Protect. Visually expressing the concepts allows the team to create something to make consumers feel youthful and lively, but most importantly, people's general health is the priority.
ዓቐንን ማዕሸግን: Glass bottle: Depth 35 x Width 35 x Height 107 (mm)
Glass label: Width 106 x Height 63 (mm)
Box: Depth 75 x Width 180 x Height 110(mm)
መለለዪታት: Collagen Drink, Rebranding, Heivy, Health, Packaging, Logo Design, Product Line
ናይ ምፍራይ ቴክኖሎጂ: When it came time to produce the designs physically, it was imperative to implement sustainable technologies which stand true to Heivy's values of health and vitality. From the sustainably sourced ingredients in every bottle to the 100% recyclable raw material glass bottles, Heivy products produce fewer emissions and waste. It is more natural to keep their consumers healthy and the world we live in.
ናይ ዲዛይን ብድሆ: Before assisting with the logo and package redesigns, Heivy had difficulty delivering its brand's message to the public as the products were not unified. That's why it was essential to create a package and logo that was recognizable, convenient to drink, and embodied what good health should look like. Each collagen drink is a carefully curated flavor profile, so creating a visual representation of those flavors was vital in their rebranding strategy.
ምርምር: Dietary supplements are an exponentially growing market. It has conducted in-depth market research on competitors and the common packaging/design issues across the board. Bottles aren't convenient sizes, flavors aren't descriptive enough about the ingredients, or drinks are not pre-made. With these issues in mind, the WBG team designed a truly unique package that was useful, innovative, and beautiful for the person who cares about their health and well-being.
ምንጪ ሓሳብ: Heivy's brand name derives from the combination of health and Ivy. With a fresh branding strategy, the WBG team creates a visual impression of what the products promise: vitality, health, and liveliness. The logo and package designs reflected their cherished values and distinguished themselves from a run-of-the-mill brand.
ናይ ፕሮጀክት ግዜ: The brand started in 2017 in New York, NY.

Rebranded in September 2020.

The product was launched in November 2020 in the United States and China; retail distributed in Canada, the United Kingdom, Vietnam, Cambodia and Saudi Arabia.
ናይ ስርሒት ፍሰት: By creating a new logo and package designs to represent Heivy, the WBG team helps build the brand's unique identity and create a way for customers to interact with the brand. Together these designs form the brand's spirit and identity. Still, each collagen drink has a carefully curated flavor profile, so creating a visual representation was vital in the rebranding strategy. For instance, each bottle is uniquely designed using colors and patterns to help the brand to speak aloud in the market.
ኣባላት ጋንታ: Creative Director: Jessica Yang
WBG Creative Team