ዲዛይን Guo Nian Hao ማሕሸጊ ብ Xiaohongshu ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2023 ናይ ሓጺን ሽልማት A' Design Award እዩ።

ሓጺንማዕሸጊ· 2023

Guo Nian Hao ማሕሸጊ

ብ Xiaohongshu

ዓሚል: Xiaohongshu

ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ሓጺን ሽልማት A' Design Award

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ንቁጽሪ #142120 ሽልማት ኣረጋግጽ

ሳይት ብጻሕ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Guo Nian Hao ማሕሸጊ

ናይ 2022 ሓድሽ ዓመት ስጦታ ሳጹን ናይ Xiaohongshu ካብ ዛንታ በዓል ጽድያ እዩ ዝመጽእ። ባህላዊ ልምዲ ኣቦታት ብምቕጻል፣ Xiaohongshu ዝተፈላለየ ስብስብ ብርሃን፣ ድምጺን ቀይሕን ኣዳሊዩ ኣሎ። እቶም ስጦታታት ናይ ካምፒንግ ናይ ለይቲ መብራህቲ፣ Halli Galli፣ ቀይሕ እንቨሎፓትን ንXiaohongshu ዝውክል ቀይሕ ካለንደር መጽሓፍን የጠቓልል። እዚ ስጦታ ሳጹን ነቲ ዛንታታት ምስ ሰለስተ ዓይነት ስጦታታት ብምውህሃድ፣ ካብ ባህሊ ሓድሽ ዲዛይን ኣገባብ የፍሪ። ንቻይናዊ ሓድሽ ዓመት ደስታን ፀጋን ንምግላጽን ንሓድሽ ወለዶ ባህላዊ ውርሻ ንምህልላፍን ተስፋ የቐምጥ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ሓጺን ሽልማት A' Design Award

Guo Nian Hao ማሕሸጊ ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Guo Nian Hao ማሕሸጊ ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Guo Nian Hao ማሕሸጊ ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: Continuing the tradition of our ancestors, Xiaohongshu have prepared a different set of "Light", "Sound", and "Red".
The gifts include a camping night light, Halli Galli, red envelopes and a red calendar book representing Xiaohongshu.
According to the records of "Nian" 's appearance, Xiaohongshu have designed a new recognizable "Nian" character for the gift box, which appears in different forms throughout the package.
ዓቐንን ማዕሸግን: Width 345mm* Depth 285mm* Height 100mm
መለለዪታት: Packaging Design, Chinese new year, Gift box, Nian, Recyclable material
ናይ ምፍራይ ቴክኖሎጂ: Xiaohongshu have tried our best to pick recyclable material and lightweight paper for the package. In particular, the molded trays use a natural and environment-friendly material made from bagasse.
ናይ ዲዛይን ብድሆ: The most challenging part is to propose a young and creative concept combined with a traditional story. The packaging material and structure have been repeatedly tested to ensure they are lightweight and eco-friendly.
ምርምር: According to the legend, there was a monster called "Nian". Every year on Lunar New Year's Eve it would come out and attack livestock and villagers. Later, people found that "Nian" was afraid of three things, namely light, sound, and red. Therefore, they prepared lanterns, firecrackers, and spring couplets on New Year's Eve, and they drove away "Nian" successfully. To celebrate a safe year, people happily went out to the streets and greeted each other with the phrase: "Guo Nian Hao(Happy New Year)!"
ምንጪ ሓሳብ: Xiaohongshu 2022 New Year gift box comes from a legend about the Spring Festival.
This Gift box passes on New Year traditions to the younger generation through an innovative combination of legends and stories.
ናይ ፕሮጀክት ግዜ: The project was launched in Shanghai in JAN 2022.
ናይ ስርሒት ፍሰት: Gifts could only be found after tearing off the riddle sealed on the cover.
ኣባላት ጋንታ: Mengchao Lu
Chenjing Zhang
Zijian Chen
Hui Li
Tao Wen
Yiwen Xiao
ናይ ስእሊ ክረዲት: REDstudio@Xiaohongshu,Shanghai
Ya Li, Yuqi Wang, Xiaocheng Liu