China Qing ናይ ሻሂ መስተ ዕሹግ ዲዛይን by Dingding Li

China Qing ናይ ሻሂ መስተ ዕሹግ ዲዛይን by Dingding Li is a highly esteemed winner of the very prestigious 2023 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ነሓስማዕሸጊ· 2023

China Qing ናይ ሻሂ መስተ ዕሹግ ዲዛይን

by Dingding Li

Client: The Soloist

ናይ ነሓስ ሽልማት A' Design Award Winner in ማዕሸጊ Category

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Colors

The Design

About China Qing ናይ ሻሂ መስተ ዕሹግ ዲዛይን

ኡሎንግ ሻሂ ኣብ ቻይና ቺንግ ሻሂ እውን ይበሃል፣ ስለዚ ቻይና ቺንግ ተባሂሉ ተሰይሙ። እቲ ልሱንን ክቡብን ናይ ሻሂ መርትዕ፣ ጻዕዳ መሽፈኒኡን ናይ ቱርኮዋዝ-ብርቱካናዊ መርትዕን ብቀጢን ናይ ቻይና ቺንግ ቻይንኛን እንግሊዝኛን መለለዪታት ዝተቐረጸ እዩ። መለለዪታት ምስ ዝህልወን፣ ክልተ ንጹራት ናይ ሻሂ መስተታት እየን፤ መለለዪታት ምስ ዝሕብኣ፣ ክልተ ጽሩያት መስተታት እየን። ነቲ መሽፈኒ ምስ ትኽፈትን ነቲ ቀዳማይ ትሕታት ምስ ትሰትን፣ እቲ ኣብ እዋኑ ዝጠፍአ ጽሩይን ጥዑምን ሻሂ ነቲ ቀሊል ወይ ዕሙቕ ናይ ኡሎንግ ሻሂ ጣዕሚ ኣብ ምልስ የሰዕበሉ፣ ብቕልጡፍ ብልጽግና የለዓዕልን ብዝሒትን ናብቲ መበቆላዊ ኩነታት ይምለስ፣ ምናልባት እዚ ናይ ህይወት ጣዕሚ እዩ።

The Recognition

About the ናይ ነሓስ ሽልማት A' Design Award

China Qing ናይ ሻሂ መስተ ዕሹግ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። China Qing ናይ ሻሂ መስተ ዕሹግ ዲዛይን ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። China Qing ናይ ሻሂ መስተ ዕሹግ ዲዛይን ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Oolong Tea is also known as Qing Tea in China. It is a kind of tea unique to China. The smooth and round tea bottle, white bottle cap and turquoise-orange bottle are engraved with the subtle Chinese and English marks of China Qing. The transparent bottle bottom shows two kinds of tea colors: Mild and Concentrated. When the labels are given, there are two explicit and elegant tea drinks; when the labels are hidden, there are two mysterious and limpid drinks.
Dimensions & Packaging: Bottle size: Diameter 60mm x Height 180mm
Single label size: Length 220mm x Width 60mm
Gift box size: Length 41mm x Width 26mm x Height 63mm
Tags: tea, packaging, Chinese, beverage, branding
Production Technology: PET polyester bottle cap and bottle body, partial spot color screen printing and laser engraving. Environmentally friendly art paper, spot color printing, partial hot silver process.
Design Challenge: China Qing was defined as a intellectual and minimalist style at the beginning of its creation, but most of the bottled tea in the market already has a stereotyped image, which requires more accurate creative extraction and visual expression to present a simple and refreshing design. Finally, after constant speculation and repeated practice, this effect was achieved.
Research: All the creative elements of China Qing strive to provide a new visual presentation method and more cultural integration for the market of similar products, further thinking about the phenomena existing in modern society, relying on the traditional tea culture, integrating into a new visual language and way of experience, and hoping to have new inspiration.
Inspiration: "Bodhi is fundamentally without any tree, the bright mirror is also not a stand. Fundamentally there is not a single thing, where could any dust be attracted?" This poem is from the "Bodhi Buddhist Hymn" of the Tang Dynasty in China. You can gently remove the label and faithfully keep the high light. The mild and concentrated fragrances are all in the artistic mood. These are the inspirations for China Qing.
Project Duration: The project started in May 2022 and completed on June 2020, Shanghai.
Operation Flow: Round and smooth bottle body, whilst exquisite to the touch. Delicate details of printing and laser engraving, reflect the strict quality requirements of brands and products. Removable labels provide consumers with a new experience and visual presentation, thereby deepening the memory of the product.
Team Members: Designer: Li Dingding
Image Credits: Designer: Li Dingding