Happy Petty ናይ ድሙ ምግቢ ጥቕላል by Luo Heng is a highly esteemed winner of the very prestigious 2023 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ነሓስማዕሸጊ· 2023

Happy Petty ናይ ድሙ ምግቢ ጥቕላል

by Luo Heng

Client: Shenzhen Megacombine Technology Co., Ltd

ናይ ነሓስ ሽልማት A' Design Award Winner in ማዕሸጊ Category

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Colors

The Design

About Happy Petty ናይ ድሙ ምግቢ ጥቕላል

ሃፒ ፔቲ ንምግቢ ድሙ ዝተዳለወ ናይ ጥቕላል ንድፊ እዩ። እዚ ሓዳር ውጽኢት ሽዱሽተ ስእላዊ ገጸ-ባህርያት ዝጥቀም ኮይኑ፡ ነፍሲ ወከፍ ገጸ-ባህሪ ምስ ዝተፈላለየ ዓይነት ናይ ድሙ ምግቢ ይተሓሓዝ። ክዳን፡ ሕብርታትን ግራፊካዊ ኣካላትን ካብ ሓደ ገጸ-ባህሪ ናብ ካልእ ይልወጡ፣ በዚ ድማ ነፍሲ ወከፍ ጥቕላል ፍሉይ ባህሪ ይህልዎ። እዞም ገጸ-ባህርያት ካብ ገጽታታት ዝና ዘለዎም ስእልታትን ካብ ናይ ፋሽን ኣገዳስቲ ሰባትን ዝተበገሱ እዮም። ብሩኽ ሕብርታት ንኣቓልቦ ንምስሓብን ካብቲ ልሙድ ናይ እንስሳ ምግቢ ጥቕላል ንምርሓቕን ተጠቒሞም ኣለው። እዚ ንድፊ ንሓባራዊ ህላወ ዘመናውያን ሰባትን እንስሳታት ልማድን ንምግላጽ ዝዓለመ እዩ።

The Recognition

About the ናይ ነሓስ ሽልማት A' Design Award

Happy Petty ናይ ድሙ ምግቢ ጥቕላል ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Happy Petty ናይ ድሙ ምግቢ ጥቕላል ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Happy Petty ናይ ድሙ ምግቢ ጥቕላል ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a kind of pet cat food that combines fashion figures and art. Through six unique character images to correspond different types of cat food, through different characters of cloths, colors, elements, reflecting highly personalized character images and product packaging, also to meet the needs of the female customers. Happy Petty creates a unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand.
Dimensions & Packaging: Width 200mm, Depth 300mm, Height 330mm, Weight 6.8kg
Tags: Cat Food, Pet, Happy Petty
Design Challenge: We hope to convey a concept of the coexistence of modern people and pets. Inspired by famous painting figures and fashion celebrities, we use bright colors to attract consumers' attention and break through the traditional pet packaging design.
We designed six unique characters of cat food to meet the diversity of cat-loving people's choice. Through the change of clothes, colors and elements of different characters, we can reflect the highly personalized characters and product packaging.
Research: This is a kind of pet cat food that combines fashion figures and art，unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand, and solves the needs of brand identification.
Pets bring us not only companionship, but also the source of happiness and healthy life. Therefore, the packaging design also wants to convey the concept of coexistence between modern people and pets.
Inspiration: More and more people regard pets as one of their family members, so they have higher and higher requirements for pet products. However, most of the pet packaging design in the market are very traditional. Therefore, we hope to use the creative idea of combining famous person and famous painting with pets to convey the concept of coexistence of people and pets through design.
Project Duration: The project started in Shenzhen in June 2021 and the design was completed in December 2022
Patents: Copyright：Shenzhen Megacombine Technology Co., Ltd
Team Members: Design Director
Luo Heng
Illustrator
Li Shuangshuang/ Xiao Liping
3D Designer
Wan Shiwei/Wang Zhangjian
Image Credits: Copyright：Shenzhen Megacombine Technology Co., Ltd