Zhuojiu ናይ መስተ ኣሽጋ (ሊኮር) መዐሸጊ ዲዛይን by Shenzhen Jinjia New Smart-pkg Co., Ltd is a highly esteemed winner of the very prestigious 2023 ናይ ወርቂ ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ወርቂማዕሸጊ· 2023
Zhuojiu ናይ መስተ ኣሽጋ (ሊኮር) መዐሸጊ ዲዛይን
by Shenzhen Jinjia New Smart-pkg Co., Ltd
Client: Shenzhen Jinjia New Smartpackaging Co., Ltd
ናይ ወርቂ ሽልማት A' Design Award Winner in ማዕሸጊ Category
Verified Award Winner
Verify Award Status for #144458The Design
About Zhuojiu ናይ መስተ ኣሽጋ (ሊኮር) መዐሸጊ ዲዛይን
ዡኦጂዩ ንቻይናዊ መስተ (ሊኮር) ዝተዳለወ ናይ መዐሸጊ ዲዛይን እዩ። ቅርጺ እቲ ጥርሙዝ ካብ ፋስ ዝተመስጦ ኮይኑ፡ ፋስ ምስ ሓይሊ ዝተኣሳሰረ ነገር እዩ። እቲ ደጋዊ ሳጹን ካብ ዝተመልሰ ዕንጨይቲ ዝተቖርጸ ኮይኑ፡ ከም ብፋስ ዝተፈንጠረ ዝመስል ስንጣቕ የርኢ። እቲ መትሓዚ ካብ ጥርሙዝ ዝተሰርሐ እዩ። ኣብቲ ሳጹን ኮነ ኣብቲ ጥርሙዝ ዝኾነ ሕትመት ኣይተገብረን፡ ስም እቲ ፍርያት ድማ ብፈሓም ተቐሪጹ እዩ። እቲ ሳጹን ቁመቱ 300 ሚሊሜተር፡ ንውሓቱ 180 ሚሊሜተር፡ ስፍሓቱ ድማ 120 ሚሊሜተር እዩ። እቲ ጥርሙዝ ቁመቱ 180 ሚሊሜተር እዩ። እቲ ናይ ዕንጨይቲ ሳጹን ተዓቂቡ ጸኒሑ ጸኒሑ ከም ስልማት ዳግማይ ክዝውተር ይኽእል እዩ።
The Recognition
About the ናይ ወርቂ ሽልማት A' Design Award
Zhuojiu ናይ መስተ ኣሽጋ (ሊኮር) መዐሸጊ ዲዛይን ናይ ወርቂ ሽልማት A' Design Award ዝዓወተ እዩ፣ ንቀዳምነት ደረጃ ዘለዎም፣ ዘገርሙን ዝተፈልዩን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ወርቂ ጥበብን ፍልጠትን ክእለትን ዲዛይነራቶም ዘንጸባርቑ ኣዚዮም ሓደሽቲ፣ ርእይቶ ዘለዎምን ዘንጸባርቑን ፍጥረታት እዮም። Zhuojiu ናይ መስተ ኣሽጋ (ሊኮር) መዐሸጊ ዲዛይን ዘይተራእየ ዋጋ ዘምጽእ ኣዚዩ ዝተሞገሰ፣ ዝንባሌ ዘቐምጥን ሓውሲ ዝመስልን ፈጠራ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ወርቂ ሽልማት A' Design Award ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ብብዙሕ ጥቕሚ ዘስፍሕ ዘደንቕ ዝኽበር ፕሮጀክት እዩ። Zhuojiu ናይ መስተ ኣሽጋ (ሊኮር) መዐሸጊ ዲዛይን ሓያል ድሌት ዘሕድር፣ ተሃዋሕዋሕ ዘበራብር፣ ፈጠራ ዘተባብዕን ንዓና ዘማርኽን እዩ።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- "Zhuo (Drinking)", whose original meaning is to pour and drink wine, is from the poem " Drinking Alone under the Moon" by the ancient Chinese poet Li Bai. Therefore, from the perspective of strength, concretized the thoughts and feelings of the image by skillfully integrating " hard" and "soft" into the axe and mountains and trees, so that people can imagine the flavor of this Chinese Liquor when they see this packaging of ethereal beauty at a glance.
- Dimensions & Packaging
- The box is 300mm high, 180mm long and 120mm wide. The bottle is 180 mm high
- Tags
- strength, ecology, hardness, wine
- Production Technology
- Product composition: The container is made of glass. The outer packaging is cut from raw wood. No printing process is used on boxes and bottles and the main product names are engraved with charcoal.
- Design Challenge
- In the early stage of this product, we had difficulty assembling waste wood into boxes. Later, this problem was solved by reaching an agreement with the wood factory.
- Research
- This project is based on the environmental protection concept of no process and no pollution. In this way, reuse the waste wood blocks and the products can be reused as ornament later.
- Inspiration
- The inspiration of the wine bottle shape comes from the "axe" that represents power, so use "power" as the design idea to express the spirit of Chinese Liquor Drinking. The appearance of the bottle is reminiscent of an axe. The box is made of wood with a crack split by the axe, thus expressing the fiery taste of the Chinese Liquor with rigidity and destructive power.
- Project Duration
- The project will be started in Shenzhen in March 2022, completed in August 2022, and exhibited in Shenzhen in August 2022.
- Operation Flow
- This project is designed and manufactured in China. The design, all detailed specifications and mass production of the product were completed within 12 months in China.
- Team Members
- Chairman: Huang Hua
General Manager: Yang Mingyu
Design Manager: Xie Yi
Designer: Cheng Tiansheng
three-dimensional: Ma Zhicheng
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