Qingjiu ናይ ወይኒ መዐሸጊ by Shenzhen Jinjia New Smart-pkg Co., Ltd is a highly esteemed winner of the very prestigious 2023 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ብሩርማዕሸጊ· 2023
Qingjiu ናይ ወይኒ መዐሸጊ
by Shenzhen Jinjia New Smart-pkg Co., Ltd
Client: Shenzhen Jinjia new Smartpackaging co.,Ltd
ናይ ብሩር ሽልማት A' Design Award Winner in ማዕሸጊ Category
Verified Award Winner
Verify Award Status for #144519The Design
About Qingjiu ናይ ወይኒ መዐሸጊ
ቺንግጂዩ (Qingjiu) ንደቂ ኣንስትዮ ዝተዳለወ ወይኒ ዝተፈጥረ ናይ መዐሸጊ ዲዛይን እዩ። እቲ ጥርሙዝ ካብ ብርጭቆ ዝተሰርሐ ኮይኑ፡ እቲ ናይ ደገ ሳጹን ድማ ብፎይል ስታምፒንግ (foil stamping) ዝተወደአ እዩ። ቅርጺ እቲ ጥርሙዝ ካብ ቅርጺ ኣካል ደቂ ኣንስትዮ ተነቓቒሑ ዝተሰርሐ ኮይኑ፡ ካብ ምብራቓውን ምዕራባውን ባህሊ ዝተወስደ ክቡርን ሜላዊን ባህርይ የመሓላልፍ። ኣብ ላዕለዋይ ክፋል እቲ ጥርሙዝ ዘሎ ተንቀሳቓሲ ገጽታ ምስቲ ልሙጽ ታሕተዋይ ክፋል ይነጻጸር። ኣወቓቕራ እቲ ሳጹን ንኣካል ዘዘኻኽር ብጎቦጎቦ መስመራት ተኸፋፊሉ እዩ። እቲ ሳጹን 300 ሚ.ሜ ቁመት፡ 120 ሚ.ሜ ንውሓት፡ 115 ሚ.ሜ ስፍሓት ኣለዎ። እቲ መዐሸጊ ካብ ቅድሚት ይኽፈት፡ እቲ መኽደኒ ድማ ብምጥዋይ ይኽፈት።
The Recognition
About the ናይ ብሩር ሽልማት A' Design Award
Qingjiu ናይ ወይኒ መዐሸጊ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Qingjiu ናይ ወይኒ መዐሸጊ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Qingjiu ናይ ወይኒ መዐሸጊ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design of the bottle shape is inspired by the noble and elegant temperament of Eastern and Western women. The dynamic texture of the upper part of the body, which contrasts with the lower part of the body, also adds to the dynamic beauty of the whole bottle. The box structure is segmented by female body curves, leaving space for consumer’s imagination. Abstract techniques are applied to express a noble and elegant woman.
- Dimensions & Packaging
- The box is 300mm high, 120mm long and 115mm wide.
- Tags
- Women, whisky, bionic, elegant, packaging
- Production Technology
- The bottle is made of glass and the packaging is foil stamped.
- Design Challenge
- The challenge is how to enhance the special attribute of women's wine through product styling or visual characteristics, and use modern craftsmanship design and culture to bring female consumers an exclusive experience.
- Research
- This design is mainly based on the scarcity of women's wine on the market, and considers two issues: one is how to design exclusive product packaging with distinctive female attributes, and the other is how to break through the visual characteristics and make the product stand out on the market.
- Inspiration
- Qingjiu is a kind of wine for ladies. The bottle shape is inspired by the figure of female, conveys the noble and elegant temperament of women, and integrates Eastern and Western culture and Chinese wine culture. The bottle shape and flat pattern are treated with abstract art, leaving consumers endless imagination space to show the unique charm of women.
- Project Duration
- The project will be started in Shenzhen in April 2022, completed in August 2022.
- Operation Flow
- Open the package from the front and unscrew the bottle cap, bringing consumers a different experience.
- Team Members
- Chairman:Huang Hua
General Manager:Yang Mingyu
Design Manager:Xie Yi
Designer:Lang Xuejiang
three-dimensional:Wu Junjuan
Designer:Cheng Tiansheng
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